Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

CRM 124

CRM Retail Customer Journey Analytics 124

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Why we care. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers.

Retail 115

Retail Advertising Advertisers Promotion 115

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

The LeadG2 Blog

MAY 2, 2024

Lead generation is a critical and beneficial marketing strategy, helping businesses cultivate contact lists of dedicated customers when online privacy is becoming increasingly important. People care more than ever about where their data is going, and that makes it more difficult for businesses to gain insight into their customer user base.

User-Generated 80

User-Generated Marketing Strategy Customer Marketing 80

Search Engine Land

MARCH 11, 2024

Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Admin update. Accessibility.

Analytics 122

Analytics Advertising Advertisers Marketing 122

Search Engine Land

FEBRUARY 22, 2024

The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. Additionally, the Explore section, Custom Reports, and the Data API will provide behavioral insights as well as anonymized and aggregated insights from ads campaigns.

Analytics 120

Analytics Advertising Advertisers Place 120

Martech

MARCH 11, 2024

Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Admin update. Accessibility.

Analytics 116

Analytics Marketing Marketers Advertising 116

Search Engine Land

APRIL 9, 2024

Why we care. For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. This approach can drive customer engagement and enhance return on ad spend (ROAS) for third-party brands and advertisers. Retailer website influence.

Shoppers 113

Shoppers Retail Advertising Advertisers 113

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge? What is AI?

Transform 119

Transform User-Generated Analytics Market Trends 119

Martech

MARCH 6, 2024

Dig deeper: Kraft Heinz and Gatorade tap in-store video screens for March Madness Why we care. The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Using AI to connect with customers in this crucial part of the journey can give advertisers a leg up on competitors.

Retail 124

Retail Shoppers Transform Advertising 124

Search Engine Land

APRIL 12, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Why we care. RMNs are attractive to advertisers because they can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers.

Retail 114

Retail Advertising Advertisers Promotion 114

Search Engine Land

MARCH 21, 2024

This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. ” Why we care. ” Why we care. What’s changing? What Google is saying.

Analytics 119

Analytics Advertising Advertisers Management 119

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand.

Branding 79

Branding Analytics Management Customer 79

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation has revolutionized how brands approach their business and marketing strategies. What is intelligent automation (IA)?

Marketing Strategy 104

Marketing Strategy Manufacturing PR Marketing 104

Social Media Examiner

FEBRUARY 7, 2024

Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? In the article, you’ll discover practical ways to improve relationships with your clients.

Customer 100

Customer Marketing Marketers 100

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Why we care. This is helpful to give teams insight into what will be imported and how to import it correctly. Why we care. Enterprise organizations will require customizations to fit their unique business requirements.

User-Generated 122

User-Generated Shipping Place Analytics 122

Martech

APRIL 29, 2024

that no one looks at or cares about. ” Dig deeper: Here’s why your marketing’s success depends on insights Chasing results That’s where the results-driven crew comes in. They want to see the hard evidence that all this effort boosts sales, increases revenue and makes customers happier. Making a real difference?

Transform 122

Transform Analytics Communications Branding 122

Search Engine Land

APRIL 11, 2024

This label also appeared as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: Google is yet to offer any insight or further explanation around this feature. Why we care. If Google starts forcing companies into their competitors’ ad auctions, it could be bad for business.

Branding 125

Branding Advertising Advertisers Search Marketers 125

Search Engine Land

FEBRUARY 27, 2024

As this option is set to be removed, Google is now providing advertisers with unprecedented insights and control over ad placement within the Search Partner Network. Why we care. Advertisers will gain better control and insights into the placement of their ads within the Search Partner Network. What is Adalytics?

Advertising 137

Advertising Advertisers Place Search Marketers 137

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey.

Customer 112

Customer Customer Journey Communications Marketing 112

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? When did you last map the customer journey? You may want to include slightly different insights depending on your strategic focus.

SEO 142

SEO PR Customer Journey Health 142

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. Why we care. The additional insights will enable creators to make data-led decisions to tailor their content strategy more effectively to specific audience preferences and improve audience retention. Accessibility.

Analytics 113

Analytics Transform Search Marketers Branding 113

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What conversations could yield valuable insights for teams across your business?

Health 100

Health Industry Insights Branding Market Research 100

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better.

User-Generated 127

User-Generated Marketing Marketers Advertising 127

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion 118

Promotion B2C Retail Direct Mail 118

Search Engine Land

FEBRUARY 22, 2024

Why we care. Insights into why an ad group or an ad group ad is serving or not serving. Updated operation types for customer life cycle goals and campaign life cycle goals to make them consistent with other operation types. To leverage some of its features, you’ll need to update your client libraries and code.

Advertising 127

Advertising Advertisers Search Marketers Customer 127

Martech

FEBRUARY 23, 2024

Pulse will also allow a user to create a custom metrics homepage based on KPIs relevant to that user. An insights platform that automatically generates insights surfaced according to the metrics and KPIs previously defined. Next-Gen Experiences, delivering insights to users in their preferred workflows: Slack, email, etc.

User-Generated 111

User-Generated Customer Marketing Marketers 111

Search Engine Land

MARCH 14, 2024

Why we care. Sharing insights and experiences from people not on your payroll could help enhance your brand’s reputation, credibility and trustworthiness, potentially leading to more conversions. .” Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions.

Branding 127

Branding Thought Leadership Promotion Management 127

Search Engine Land

FEBRUARY 23, 2024

Why we care. As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers.

Finance 124

Finance Health CRM New Technology 124

Martech

DECEMBER 4, 2023

Targeting precision: Third-party audience data can provide valuable insights and targeting capabilities that may not be available through first-party data alone. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base. Here are a few factors to consider: 1.

Advertising 112

Advertising Advertisers eCommerce Customer Acquisition 112

Search Engine Land

NOVEMBER 17, 2023

These tools aim to assist retailers in making informed decisions about stocking shelves with new products, providing benefits to both customers and emerging brands seeking to expand their in-store presence. Why we care. The process is still fairly manual and time-consuming for everyone involved.

Branding 125

Branding Retail Management Advertising 125

Search Engine Land

MARCH 13, 2024

Advertisers can now include branded videos or customer demonstrations instead of just static images. Furthermore, Meta plans to extend Reminder ads to Reels, providing advertisers with more interactive ways to connect with customers. Meta is improving its Collaborative ads feature by offering advertisers more insights into performance.

Shoppers 121

Shoppers Advertising Advertisers eCommerce 121

Search Engine Land

JANUARY 8, 2024

Given that conventional last-click attribution models fail to capture four out of five purchases attributed to TikTok, these new features are designed to offer marketers improved insights into the effectiveness of their campaigns on the social platform. Why we care. Lift Partners. Business email address Subscribe Processing.

Customer Journey 115

Customer Journey Advertising Advertisers Education 115

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing 131

Marketing Marketers Market Trends Manufacturing 131

Search Engine Land

DECEMBER 11, 2023

Why we care. These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market. We’ve continued to invest in features that protect people’s privacy, while also delivering the insights businesses need to make strategic decisions.’

Analytics 138

Analytics Advertising Advertisers SEO 138

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Why we care.

Copywriting 114

Copywriting User-Generated Customer Product 114

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. This social media campaign brief template encourages you to incorporate insights from across your organization. Customer experience audit template Consistency is a key characteristic of a robust brand strategy. Get the template 14.

Social Media Marketing 109

Social Media Marketing Key Performance Indicator Influencer Marketing Management 109