Martech

DECEMBER 16, 2024

Streamline planning, execution, and insights Automate repetitive tasks like audience segmentation, content recommendations, and performance analysis to save time for big-picture initiatives. Unlock insights and optimize efforts Analyze consumer behavior and campaign performance to uncover whats working and why.

Transform

Sprout Social

NOVEMBER 19, 2024

When creating your influencer shortlist, consider using a data-driven solution like Sprout Influencer Marketing so you can easily track each influencer’s account performance. These insights will provide a solid understanding that’ll also support you through the later stages of influencer marketing.

Gen Z

Hootsuite

SEPTEMBER 18, 2024

And when is the best time to publish your content? That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. Is an average of 15 comments per post a win, or is it just average? Facebook: 3.2%

User-Generated

Hootsuite

OCTOBER 16, 2024

It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What kind of content is our audience most likely to engage with? and many, many more.

Analytics

Martech

NOVEMBER 18, 2024

Tools and workflows are essential, but the real MVP is the data these tools generate. It provides insights that drive innovation and empower your team to make quicker, more informed decisions. Today, project management data is not just a backend tool for tracking deadlines and task completion.

Management

Sprout Social

SEPTEMBER 26, 2024

An Instagram engagement rate is a metric that tells you how people are interacting with your content on the platform. This metric helps you gauge how well your content resonates with your target audience. Why a good engagement rate matters on Instagram A good engagement rate indicates that people are enjoying your content.

User-Generated

Hootsuite

SEPTEMBER 18, 2024

And when is the best time to publish your content? That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the FinServ industry that will put your performance into perspective. Is an average of 100 comments per week good, or is it just average?

User-Generated

Martech

OCTOBER 31, 2024

RAD Intel introduced state-by-state functionality to its AI-powered audience insights platform, providing brands with hyper-relevant data and insights on influencers. Avina is an AI companion that guides sales reps through the sales process by surfacing key insights and pain points. Processing.

Health

Sprout Social

SEPTEMBER 19, 2024

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Set clear goals and benchmarks Vague campaign goals will leave both you and your influencer partners frustrated. Establishing clear benchmarks and KPIs allows you to directly link social traffic from influencers to conversions.

Influencer Marketing

Backlinko

JANUARY 23, 2025

If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions. billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1%

B2C

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Marketing Strategy

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This may be because 68% agreed that AI-generated content may pull in content from original publisher sources without proper clearances or permissions. AdCreative.ai introduces THINK1.Ai:

Food

SocialPilot

JULY 12, 2024

In this age of content overload, creating and posting great stuff is no longer enough. By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. That is where the practice of social media analytics comes in.

Analytics

Sprout Social

JUNE 13, 2025

Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. You can use this insight to compare YouTube performance to other digital marketing efforts and your overall social media ROI to guide future marketing strategy decisions.

Analytics

SocialPilot

JANUARY 21, 2025

Ready to transform raw data into actionable insights? A good dashboard breaks down deeper into audience demographics, engagement rates, best-performing content, growth trends, and competitor benchmarking. You get real-time insights, allowing you to make data-driven decisions. The best part?

Analytics

Martech

NOVEMBER 1, 2024

There’s even a benchmark to guide this: the 40/40/20 rule. In SaaS, a common benchmark is a 5X LTV-to-CAC ratio. There’s no need for expensive ABM platforms or extensive intent data. Customer data enables more precise targeting and personalization compared to generic intent data. Here’s how to build it.

Customer Acquisition

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. Content recommendations. RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. External link targets.

SEO

Hubspot Marketing

SEPTEMBER 9, 2024

Well, chances are your content consumption habits give you away. In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z

Sprout Social

NOVEMBER 20, 2024

But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? Earned media is any content that mentions your brand that your business didn’t paid for. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator

Hootsuite

NOVEMBER 4, 2024

It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI.

Analytics

Sprout Social

SEPTEMBER 18, 2024

This ensures you’re able to refine your audiences, optimize your content and achieve more reliable results across multiple regions. A smart social marketing framework can give your brand’s reputation a boost, give you access to actionable data and expand your reach. This should uncover insights into your ideal future objectives.

Social Media Marketing

Buffer Marketing

OCTOBER 2, 2024

Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community.

Price

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

Analytics

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Because people at different awareness stages need completely different content.

Customer

Vertical Response

NOVEMBER 10, 2024

These metrics offer valuable insights into email campaign performance and identify necessary adjustments. Understanding industry benchmarks is also crucial, as metrics like open rates and engagement can vary significantly between sectors. High rates often indicate over-emailing or misaligned content.

B2C

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Hootsuite

SEPTEMBER 11, 2024

But social media benchmarks can help you get pretty close to a more concrete answer. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Surprisingly, content posted after 10 pm on Thursdays and Fridays also seems to generate higher than average engagement.

User-Generated

Backlinko

SEPTEMBER 6, 2024

Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow. Detailed SEO Extension Best for analyzing on-page SEO elements Need data fast? Learn actionable insights to improve your performance. Don’t download anything just yet.

SEO

Sprout Social

JULY 15, 2025

Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning.

Analytics

The Marketing Operations Leader

JANUARY 2, 2025

Shadow and Assist: Offer to assist senior team members on campaign builds, CRM configurations, or data projects. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Set Guardrails: Establish guidelines for campaign launches, lead routing, and data hygiene. Learn by doing and observing.

Non-Profit

Martech

JANUARY 21, 2025

” These versatile professionals combine: 1) Data mastery, 2) Creative brilliance and 3) Optimization expertise. Data Power: The analyst extraordinaire Positionless Marketers wield data like an actor commands the stage. Think about marketing and marketers. How many marketers do you know that are “triple threats?”

Transform

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.” For instance, user- or employee-generated content can be especially valuable in providing the authenticity customers crave.

CMO

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. It’s what makes your content fresh—often leading to better rankings. The punchline?

SEO

Buffer Marketing

DECEMBER 5, 2024

I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Which type of content performs best? Feel free to try them and see what insights you can find! Recommendations based on your content performance What's the best content for each platform ?

Analytics

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers.

User-Generated

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  These can provide insights into their personalities and reach.   Now, the terms “influencer” and “creator” are often used interchangeably and for good reason.

Influencer Marketing

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Key Performance Indicator