Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Paid traffic.

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SEO Branding Product Customer 125

Backlinko

APRIL 21, 2024

From automating review management to dominating local search, the right technology can help your business grow long-term. In this article, we’ll review the five best local SEO tools for small businesses and agencies. Review management: Track, respond to, and analyze customer reviews. And responding to reviews.

SEO 75

SEO Customer Price Management 75

Search Engine Land

APRIL 23, 2024

Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1. Review Google’s guidelines: Familiarize yourself with Google’s Webmaster Guidelines to ensure your website meets their quality standards.

SEO 90

SEO User-Generated Health Analytics 90

Backlinko

SEPTEMBER 27, 2023

Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. All you have to do is regularly review the findings of these SEO tools, and resolve issues as and when they occur. To do this, click on “Site Audit” in the menu on the left.

SEO 105

SEO User-Generated Analytics Health 105

Search Engine Land

NOVEMBER 15, 2023

Google’s new robots.txt report shows gives you some information Google has on your robots.txt file including: Which robots.txt files Google found for the top 20 hosts on your site The last time Google crawled those files, Plus any warnings or errors encountered.

Management 130

Management SEO 130

Search Engine Land

DECEMBER 13, 2023

This article simplifies the process, offering insights to help you tailor recommendations and negotiate effectively for a stronger page speed strategy. Page speed for enterprise sites: Key considerations Developing page speed recommendations after a technical audit is fairly straightforward. That is just the beginning.

Marketing Automation Platform 108

Marketing Automation Platform Energy SEO Analytics 108

Hubspot Marketing

APRIL 18, 2024

Using social media data, from posts on X to comments and shares, AI can take this information and turn it into insights surrounding your business and industry. Let's say for example you're a business that has 2,000 customer reviews on Google, Yelp, or a software review site like Capterra. But that's not all.

Transform 100

Transform Social Media Marketing User-Generated Management 100

Search Engine Land

NOVEMBER 16, 2023

Among Bard’s many potential uses, the tool can be a powerful ally for SEOs looking to dissect and understand Google’s algorithm updates and identify actionable recommendations for impacted sites. ” The expanded prompt requires Bard to analyze how these algorithm updates may impact your site.

SEO 114

SEO User-Generated Analytics Product 114

Search Engine Land

OCTOBER 30, 2023

Insert meaningful insights into your landing pages or ad creative? If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site. You can sometimes use these stories as the basis for case studies or featured project pages for your site.

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SEO Communications Customer Product 103

Search Engine Land

MARCH 28, 2024

Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. This includes: Template adjustments.

SEO 97

SEO User-Generated Management Search Marketers 97

Search Engine Land

APRIL 12, 2024

Users searching for reviews about Techify’s new product on Google may encounter threads from these Reddit communities prominently displayed in search results. On the other hand, negative reviews can spread rapidly and damage Techify’s reputation if not addressed promptly. Flag the post. Engage with moderators.

Brand Management 120

Brand Management Management Branding User-Generated 120

Backlinko

MARCH 30, 2024

Once you see what these affiliate websites are doing right, you’ll have a better idea of how to replicate their success for your own site. In fact, the website’s reviews even go one step further to recommend how you can best use these products in everyday life. Instead, you’ll find perfectly curated reviews.

Affiliate Marketing 69

Affiliate Marketing Food User-Generated Marketing 69

Search Engine Land

DECEMBER 6, 2023

Extract a clear and detailed organizational structure that mirrors the site’s content. Use this taxonomy as the backbone of the site structure to improve user experience. Understand how users interact with different content types and what captures their interest the most, then build on these insights.

SEO 132

SEO User-Generated Transform Market Trends 132

Search Engine Land

MARCH 14, 2024

As explained by Barry Schwartz on this site last November, hidden gems are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. Another less frequently employed strategy: create a forum or Q&A community for your site. First, what are hidden gems?

SEO 125

SEO Transform Promotion Branding 125

AWeber

JANUARY 30, 2024

To find your way to the best ecommerce tools more quickly, follow these 3 simple steps: Read reviews and recommendations like the ones in this guide to help you quickly find a handful of promising options. Excellent analytics and reporting with insights to help you improve customer communication.

eCommerce 95

eCommerce Shipping Price User-Generated 95

Backlinko

JANUARY 4, 2024

SEO: A Year in Review As we look back on 2023 there have been some important updates that will shape SEO strategies in 2024 and beyond. It’s clear that you can’t just rely on AI alone for content, human creativity and insights are essential. Make collecting insights from SMEs into a core step in creating content for SEO.”

SEO 109

SEO User-Generated Gen Z Place 109

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. The tool (and a bit of a mentality shift) helps you apply a real-time approach to your top keywords, not a set-and-occasionally-review process.

SEO 113

SEO User-Generated Communications Search Marketers 113

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense. The difference?

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Customers.ai

DECEMBER 12, 2023

Identify who is visiting your site with name, email and more. Ecommerce Tool #7 – Website Visitor ID X-Ray Pixel for Cart Abandonment Website Visitor ID X-Ray pixel is a website visitor identification tool that allows you to identify anonymous visitors on your website and capture the names and email addresses of site abandoners.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

SEPTEMBER 12, 2023

Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights. This workshop format encourages idea exchange and innovative performance review methods. These insights benefit both your event and customer interests. The secret?

eCommerce 142

eCommerce PR Marketing Marketers 142

Search Engine Land

APRIL 22, 2024

webpages, organizations, reviews, videos, products – the list goes on). For example, a site without reviews purports a 5-star aggregate review rating (clearly false). Once Google gains insights from these deployments, such features are frequently phased out.

SEO 108

SEO User-Generated Advertising Advertisers 108

Search Engine Land

JANUARY 11, 2024

Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. Analyze these entities and map the findings against your site content for enhanced insights. the price).

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

JULY 14, 2023

The quality of the titles and descriptions gives you a huge insight into the site’s structure and the quality of the user-centric pages such as About Us , Contact Us, login and category pages. Google’s understanding of the structure and content of the site is vital for all your SEO efforts. Fix these first.

Branding 97

Branding User-Generated SEO Entertainment 97

Martech

OCTOBER 5, 2023

Optmyzr ’s Sidekick is a generative AI that provides advertisers with comprehensive insights and optimization recommendations for their PPC ad accounts. Drift’ s Drift Engage, Site Concierge and Bionic Chatbots are new products that leverage AI to create personalized, always-on omnichannel buyer experiences. Get MarTech! In your inbox.

Advertising 119

Advertising Advertisers Management Product 119

Search Engine Land

OCTOBER 4, 2023

Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted. That also allows me to pull detailed information on affected sites.

Health 136

Health Food User-Generated eBook 136

Search Engine Land

OCTOBER 20, 2023

Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites. In either case, being aware of some of these examples and general categories of programmatic SEO may spark some ideas that fit your company’s site.

SEO 116

SEO Entertainment Product Digital Marketing 116

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new.

Branding 110

Branding Transform Health Analytics 110

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity. But the way you respond to them makes all the difference.

Management 106

Management Branding User-Generated Energy 106

Martech

FEBRUARY 2, 2024

With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. ” “How can I use data-driven insights to create more effective marketing plans?” ” and general inquiries like, “What can you tell me about this site?”

User-Generated 110

User-Generated Marketing Marketers CMO 110

Search Engine Land

AUGUST 30, 2023

Review the ‘id’ parameter. These extensions will automatically be generated based on your website, ranging from site links and callouts to longer headlines. If you are fortunate enough to have a lot of Seller reviews, that has made an impact on click-through rates. Affinity segments we index high for.

eCommerce 133

eCommerce Retail Digital Marketing Advertising 133

Search Engine Land

DECEMBER 7, 2023

This insight is crucial as Google weighs your publishing velocity when assessing your topical authority. This is the kind of insight you’ll be able to gain for your strategy. They can then use these boundaries to understand which sites are authorities on given topics. Here’s how. basketball”).

SEO 117

SEO Analytics Management Search Marketers 117

Search Engine Land

OCTOBER 23, 2023

Think of it as having a direct line to the source, gaining insights from Google as it crawls, indexes and ranks webpages. This can lead to search engines displaying your site in rich snippets – giving you broader exposure to searchers. What better tool to use than Google itself for optimizing your site to rank better in SERPs?

SEO 139

SEO User-Generated eCommerce Customer 139

Search Engine Land

DECEMBER 6, 2023

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. In this more focused time period, they compare options, read reviews, and delve deeper into the specifics of each solution. B2B SEO tips for the Consideration stage 4.

SEO 109

SEO CRM B2C eBook 109

Orbit Media Studios

FEBRUARY 28, 2024

You gently guide them toward your articles with 10x the insights. Media sites always do this. Ours says, “Wait, more practical insights? When a visitor fills out a form, the site should bring them to a URL. Your site search tool is one of them. It’s filled with tips to increase clickthrough rates. Yes, please!”

eCommerce 128

eCommerce Shipping Analytics Place 128

Search Engine Land

APRIL 9, 2024

Ensure that copy, content and designs undergo a rigorous human review process to avoid appearing generic. Language translation Always have a human native speaker of the language review your AI tool’s translation output. Then, you can focus your GDN investment on industry-specific sites.

User-Generated 116

User-Generated Copywriting Advertising Advertisers 116

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

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Analytics Transform Key Performance Indicator CRM 114