Sprout Social

SEPTEMBER 19, 2024

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing

Sprout Social

JANUARY 31, 2025

Think of AI social media tools like Sprout Social as your marketing pit crew. A recent Sprout Pulse Survey found that 82% of marketers who are using AI and ML tools in their workflow have already seen positive results. It turns data into actionable insights and makes workflows smoother.

Social Media Marketing

Hootsuite

OCTOBER 7, 2024

You can track up to 20 competitors per network, and get a clear view of your strengths and weaknesses — plus actionable insights on the top posts, hashtags, and content formats in your niche. Offering analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy.

Analytics

Sprout Social

SEPTEMBER 23, 2024

That’s the AI-powered culture we’re building at Sprout Social. That’s how we see AI at Sprout: a force multiplier that significantly increases the time our team members have for their most critical work. Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing.

Transform

Martech

NOVEMBER 21, 2024

Sprout Social unveiled several AI-powered updates, including AI-generated post text, subtitles, and translations, aiming to boost efficiency and improve content accessibility. This suite offers customizable dashboards, pre-built reports, and the ability to ask questions in natural language for insights.

Law

Sprout Social

DECEMBER 17, 2024

This is where your Threads metrics help you uncover key insights. Here are some key Threads metrics to track in your analytics dashboard (also called Threads Insights). Use these insights to see how specific posts drive engagement. Select Insights from the menu to open your analytics dashboard.

Analytics

Sprout Social

NOVEMBER 26, 2024

These insights show that, for most social media users, adding disclosures doesn’t negatively impact their content-viewing experience or buying behavior. Sprout Social Influencer Marketing simplifies the process. Many younger consumers appreciate disclosed partnerships and see them as credible endorsements.

Gen Z

Sprout Social

MAY 8, 2025

Offers insights into diverse target audiences You can find a subreddit on almost any topic, from wellness to science to cars and obscure pop culture references. With it, brands can find relevant conversations, mine them for insights and even join them to engage users. How can I analyze Reddit trends for market insights?

Gen Z

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. TikTok analytics tools are apps and dashboards that give you real-time insights into your audience behavior and content performance stats. What are TikTok analytics tools?

Analytics

Hootsuite

JULY 26, 2024

Actionable insights to help you grow faster. Sprinklr Source: Sprinklr Sprinklr provides competitive analysis insights for Facebook, X, Instagram, and YouTube, as well as Quora, VK, and Sina Weibo. See how Sprout Social compares to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data. Download our (totally free!)

Analytics

Sprout Social

NOVEMBER 19, 2024

When creating your influencer shortlist, consider using a data-driven solution like Sprout Influencer Marketing so you can easily track each influencer’s account performance. These insights will provide a solid understanding that’ll also support you through the later stages of influencer marketing.

Gen Z

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. Sprout Social’s Suggestions by AI Assist does this by providing tailored suggestions for post text based on your chosen topic or theme.

User-Generated

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey.

Gen Z

Sprout Social

JUNE 13, 2025

You can use this insight to compare YouTube performance to other digital marketing efforts and your overall social media ROI to guide future marketing strategy decisions. The insights from these models are only as accurate as the data you enter. Use YouTube Ad analytics to monitor ROAS, cost per click and view-through conversions.

Analytics

Sprout Social

OCTOBER 10, 2024

If you’re using Sprout Social, you can find this information in the Profile Performance Report. By taking a closer look at the social media strategies of your top competitors, you can uncover valuable insights that you might have missed when focusing solely on your efforts.

Gen Z

Sprout Social

SEPTEMBER 18, 2024

This should uncover insights into your ideal future objectives. You can also leverage your current social media following to find regional insights. With a Social Listening tool like Sprout , you can become an audience expert, identifying conversation trends and discovering influential topics.

Social Media Marketing

Sprout Social

NOVEMBER 25, 2024

Sprout Social) Using Meta Business Suite We’ll show you how to schedule your Reels with each method below. How to schedule Instagram Reels with Sprout Social via desktop Scheduling Reels through Instagram’s native app works fine for some businesses. Sprout Social is one of those tools that let you do more than just schedule Reels.

User-Generated

Sprout Social

JANUARY 22, 2025

Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Posts from conferences like this one from Sprout Social are popular for the sake of shouting out business partners and encouraging face-to-face interactions. Do you plan on recruiting?

Marketing Strategy

Sprout Social

OCTOBER 7, 2024

This guide will teach you more about the benefits of scheduling YouTube Shorts and how to schedule them using Sprout Social and the native YouTube app. How to schedule YouTube Shorts in Sprout The scheduling workflow for a YouTube Short is the same as what you would do to post a YouTube Video. Gain insights to optimize your efforts.

Entertainment

Sprout Social

JULY 30, 2025

Sprout Social’s 2025 Content Benchmarks Report highlights this dynamic. Here’s how to put attribution modeling into practice: Integrate your data sources: Integrate platforms that collect marketing data (like Sprout, HubSpot or Google Analytics) with BI tools. For that, you need insights. Real insights require investigation.

Content Marketing

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. They applied insights from previous campaigns to optimize their format mix too, blending options like image, video and carousels. But what does it mean to be bold?

Branding

Sprout Social

DECEMBER 20, 2024

Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations.

Branding

Sprout Social

JANUARY 24, 2025

The UK Sprout Social Index is here to help. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Sign Up for UK Index Insights Webinar Sorted? New AI tools will process data and offer real-time campaign optimization suggestions, providing actionable insights in seconds.

Entertainment

Sprout Social

APRIL 29, 2025

With Sprouts LinkedIn integration, you can schedule and crosspost videos as part of your multi-channel network strategy, track performance metrics and test out different formats to monitor how your audience responds. Learn how Plaid used Sprout to grow its LinkedIn audience by 60% in one year. The good news?

Thought Leadership

Sprout Social

NOVEMBER 20, 2024

While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered. Enter : Sprout Social, the all-in-one social media management platform. Curious to explore Sprout Social? Is it worth measuring EMV for your brand?

Key Performance Indicator

Sprout Social

JUNE 18, 2025

Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network. Use these insights to build and refine your Facebook marketing strategy.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

These insights can help you better understand what types of digital content are working to achieve your goals and what you may need to change. The digital content shares: Results from Stravas global survey of active people, including insights and trends from their motivations and barriers to exercise. Why is this great digital content?

Tentpole

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. According to The 2025 Sprout Social Index , 32% of social media marketers fear being replaced by AI because they feel their roles will become redundant.

Content Marketing

Hubspot Marketing

MAY 7, 2025

The website publishes regular blog content with valuable tips and insights. Sprout Social You may know Sprout Social as a social media management platform, but it also produces a value-packed blog. I like Sprout Socials blog for its data-driven content that focuses on high-level strategy.

Social Media Marketing

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. We also explain Sprouts role as a LinkedIn marketing tool and how to use it to the fullest. For instance, message volume offers ample insights. Measure impact LinkedIn DMs can also help you measure your business impact in various areas.

Management

Sprout Social

JULY 30, 2024

A Q2 2024 Sprout Pulse Survey found that 87% of all consumers expect influencers to speak out about causes that align with their values and take a stand on social. will unfollow an influencer whose content doesn’t align with their personal values, according to a Q2 2024 Sprout Pulse Survey.

Influencer Marketing

Sprout Social

JANUARY 28, 2025

Once thats done, Instagram gives you two ways to check your Reels performance: Track analytics for individual Instagram Reels Track Reels metrics under overall account insights Well walk you through each method below (with screenshots). Heres how to find these insights: 1. Select Insights to open your accounts analytics dashboard.

Analytics

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. Instead, you’ll have marketing insights sent right to your inbox. Rest assured that the experience doesn’t have to be arduous.

Marketing Strategy

Sprout Social

SEPTEMBER 24, 2024

For instance, Tagger, Sprout’s influencer marketing platform, has a profile discovery tool that offers over 50 search filters to pinpoint creators matching your exact criteria. Weeks 6–7: Reporting on your efforts In the final weeks, measure impact and extract insights to lay groundwork for future strategies.

Influencer Marketing

Hootsuite

NOVEMBER 28, 2024

The tool also makes it easy to create custom reports to showcase your results to your boss and share insights with your team. Olivia’s advice: “Use UTMs on your links to monitor performance and gain insights into what drives traffic.” Source: Sprout Social Sprout is on the pricier side compared to Hootsuite.

Gen Z

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Some of these brands might look familiar, as theyre staples on the Insights blog. Cat Anderson, Sprouts Director of International Marketing, lays out what makes their content so eye-catching.

Gen Z

Sprout Social

JULY 3, 2025

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. Here’s what to focus on: Audience fit Use tools like Sprout Social’s fashion influencer insights to match influencers with your target audience. TikTok: 70.8K

Fashion