Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Transform Key Performance Indicator CRM 114

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 123

Health Manufacturing Thought Leadership Product 123

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Education 117

Education Health Management Branding 117

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Education 114

Education Health Management Branding 114

Sprout Social

APRIL 17, 2024

These insights let you refine your chatbot’s responses, adjust functionality and enhance effectiveness. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder. Sprout’s Bot Builder is designed for businesses that aim to automate and personalize customer care on social media.

Customer 101

Customer Non-Profit Real Estate Transform 101

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Price 94

Price Market Segmentation SEO Market Research 94

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Customer 110

Customer Transform Communications Promotion 110

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Influencer Marketing 107

Influencer Marketing Transform Marketing Marketers 107

Sprout Social

DECEMBER 15, 2023

You can also take advantage of Sprout Social’s Optimal Send Times feature that analyzes your audience and selects the best times to schedule your content. How to schedule Facebook posts with Sprout Social Here’s how to create scheduled Facebook posts with Sprout: Click the Compose icon to open the Compose window.

Thought Leadership 121

Thought Leadership Analytics Management Social Media Marketing 121

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 111

Transform User-Generated Health Branding 111

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. The post How to use LinkedIn hashtag analytics to boost content reach appeared first on Sprout Social.

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Sprout Social

FEBRUARY 8, 2024

Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

Price 110

Price Entertainment Social Media Marketing SEO 110

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Why we care.

Influencer Marketing 98

Influencer Marketing Analytics Management Branding 98

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Branding 110

Branding Transform Health Analytics 110

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Here is a report from Sprout’s Listening capability.

Management 106

Management Branding User-Generated Energy 106

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Enter Sprout Social. Reputation management. Optimizing marketing workflows.

Transform 88

Transform Copywriting Marketing Marketers 88

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Key Performance Indicator 115

Key Performance Indicator User-Generated Food Entertainment 115

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Branding 114

Branding Health Customer loyalty User-Generated 114

Sprout Social

NOVEMBER 29, 2023

Uncover important insights about your audience. Sprout Social’s Saved Replies and Asset Library are a perfect example of this. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. Automation undoubtedly helps you boost your follower count.

User-Generated 115

User-Generated Analytics Management Social Media Marketing 115

Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy.

Branding 103

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 103

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. Customers even described Sprout as a “can’t live without” resource.

Transform 103

Transform Fashion Management Analytics 103

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. As Julie Valentine, Manager, Recruitment and Employee Advocacy Influencer at Sprout, puts it, “Review sites like Glassdoor are very influential to job seekers. It’s a win-win.

Promotion 101

Promotion Entertainment Management Branding 101

Sprout Social

NOVEMBER 21, 2023

Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. It deals with collecting insights that help your business stay ahead, adapt and grow. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. We used these networks to share insights and new perspectives with our audience. What ones would you add? ?.

Social Media Marketing 108

Social Media Marketing Communications Marketing Marketers 108

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

CRM 106

CRM Whitepaper Marketing Marketers 106

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. in savings over three years.

Health 102

Health Key Performance Indicator Communications Management 102

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. Collect social insights Audience insights are the foundation of better brand positioning. In communications, these insights are commonly used to sharpen media pitches, messaging and executive comms.

Communications 123

Communications PR Transform Law 123

Martech

APRIL 13, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Mailchimp’s AI tools can also analyze campaign performance, providing detailed insights and suggestions for improving both campaign and content. The post Mailchimp, Sprout Social lead this week’s AI-powered martech releases appeared first on MarTech.

User-Generated 102

User-Generated Advertising Advertisers Place 102

Sprout Social

NOVEMBER 8, 2023

As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. Improve customer experience Sentiment analysis offers actionable insights that can help you craft experiences tailored to the emotional needs of your customers.

Customer 111

Customer Transform Shipping User-Generated 111

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights. And not just respond.

CRM 125

CRM Retail Customer Journey Analytics 125

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Sprout Social

JANUARY 3, 2023

When everyone is on the same page, it makes it easier for folks to share their unique insights and experiences. Our research from The Sprout Social Index™ 2022 shows that more than three-quarters of consumers expect a response within 24 hours on social media. Valuable insights they make look at include: Customer sentiment.

Customer Journey 122

Customer Journey Analytics PR Communications 122

Sprout Social

MAY 23, 2023

Without a human touch, this has the potential to leave you with inaccurate insights, and lead to poor business decisions. According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. AI gets you the insights you need in seconds.

Shipping 135

Shipping Social Media Marketing Management Branding 135

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue.

Branding 85

Branding Key Performance Indicator Transform Health 85

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Branding 112

Branding Price Analytics Place 112

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Want to speed up internal comms and uncover valuable customer insights at the same time? How does Salesforce integrate with Sprout Social?

CRM 111

CRM Whitepaper B2C Analytics 111