Ariyh

OCTOBER 9, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,652 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Curious to see how a headless CMS differs from a traditional one like WordPress? It's a world of difference.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years.

Analytics 112

Analytics Customer Journey User-Generated Customer loyalty 112

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. But it’s not only Big Tech changing the game. Companies like Factors.ai billion category.

Analytics 127

Analytics eCommerce Advertising Advertisers 127

Martech

JANUARY 30, 2024

Call in the experts AI-enabled work environments and remote teams are more susceptible to advanced cyberattacks without an on-site tech team. Some businesses ignore cyber threats, thinking they’re too insignificant or their operations are non-tech. The reality is that any tech-using business can be a target.

Customer 117

Customer Finance PR CMO 117

illumin

APRIL 18, 2024

There are also increasing security risks and ongoing incident reports from companies across varying industries. This makes strong cybersecurity an important selling point as it is a layer of protection for a company’s own sake. This was once solely the burden of tech companies, but not anymore.

Law 98

Law Health Retail Marketing 98

illumin

APRIL 26, 2024

The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. Several publishers and AdTech companies prompted the CMA investigation after raising concerns regarding Google’s Privacy Sandbox. This potentially violates anti-competition rules. Follow @illuminHQ

Advertising 52

Advertising Advertisers Management Product 52

illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. In this ad, the company uses celebrities to spread its message and update its customers on the status of its 2030 goal. Follow @illuminHQ

Entertainment 52

Entertainment Advertising Advertisers Education 52

Martech

MARCH 14, 2024

Suddenly, even the insights of industry leaders are suspect. Does this company actually care about me?’ For CEOs and other business leaders, it matters even more to share in-the-moment reactions to current events or relevant industry news, demonstrating genuine engagement and insight that AI will have difficulty replicating.

Customer 124

Customer Transform Thought Leadership Law 124

Set Up

FEBRUARY 6, 2024

In this industry blog featuring the Technology sector, we have insights from a Cyber Technology + Services company, as well as a Wireless Services company, giving us a wide perspective of the innovation and next steps for companies protecting and expanding our networks. They (Cisco, HP-Aruba, etc.)

Transform 64

Transform Fashion User-Generated Manufacturing 64

Chief Martec

MARCH 13, 2024

Tech stacks are large. Mid-market companies (500 to 2,500 employees) have 245. Oh, and by the way, those numbers don’t include: (1) Any custom apps the company has built, including with low-code or no-code platforms. (2) I think we can safely say her predictive insight has been thoroughly validated.

Price 95

Price Fashion Management Product 95

Martech

FEBRUARY 19, 2024

The requirements should focus on the hard and soft skills needed for the role and the company’s unique challenges. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. Skills-based hiring produces teams adept at extracting and applying insights. In your inbox.

CMO 130

CMO Marketing Marketers Analytics 130

Martech

NOVEMBER 16, 2023

So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. billion to a number of tech and mobile phone companies so that it would be the default search engine on their web browsers. Tech comes and goes, but cash is forever. Confused yet? In 2021, Big G paid $26.3

User-Generated 112

User-Generated Marketing Marketers New Technology 112

Search Engine Land

MARCH 14, 2024

As explained by Barry Schwartz on this site last November, hidden gems are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. One of the darlings of San Francisco’s tech community, Sentry, has built a Q&A community that achieves this purpose.

SEO 125

SEO Transform Promotion Branding 125

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. Another 56% expect all offers to be personalized.

CRM 125

CRM Retail Customer Journey Analytics 125

Rock Content

JANUARY 12, 2024

What This Means for SaaS Platforms For companies in the Software as a Service (SaaS) world , heavily into targeted ads, the lack of third-party cookies brings both challenges and opportunities. Collaborating on data audits within industry groups adds an extra layer of insight and promotes uniformity.

Transform 83

Transform Manufacturing Finance Shipping 83

Search Engine Land

DECEMBER 11, 2023

These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market. A browser-based API that allows advertisers and ad tech companies to display interest-group-targeted ads without depending on third-party cookies. Why we care.

Analytics 126

Analytics Advertising Advertisers SEO 126

Martech

AUGUST 23, 2023

If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” Don’t retrofit your AMB solution “We need to stop listening to experts that tell you to retrofit ABM into existing lead-generating processes, lead tech, and even lead reporting,” said Jaramillo.

Price 97

Price Customer Marketing Marketers 97

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Marketing Mix 116

Marketing Mix Marketing Marketers Price 116

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Law 112

Law Customer loyalty Advertising Advertisers 112

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Take any C-suite leader of a SaaS company, for instance.

Thought Leadership 135

Thought Leadership Energy Marketing Marketers 135

Martech

JANUARY 6, 2023

Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools. We discovered and used a few insights to help us along. That said, a CMO needs to gain interest and synthesize even more about the rest of the company. For one of the companies, marketing was less of a priority.

CMO 119

CMO Transform Energy Succession Planning 119

illumin

FEBRUARY 27, 2024

The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. The company previously partnered with Roku to run a series of “shoppable ads”, letting customers make purchases directly from their smart TVs.

Retail 88

Retail Entertainment Advertising Advertisers 88

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. This section highlights key insights into current adoption and planned usage of marketing automation and its impact on helping achieve business objectives. Another 42% say they use B2B marketing automation but don’t have CDP in their current tech stack.

Customer Journey 96

Customer Journey Marketing Automation Platform Marketing Marketers 96

Martech

SEPTEMBER 14, 2023

The companies range from mid-market startups to large public enterprise companies. Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. ” Here’s the problem with that mindset.

Transform 130

Transform CMO Customer Acquisition Finance 130

Search Engine Land

OCTOBER 19, 2023

The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Leveraging Microsoft’s insights into people’s interests and consumer intent signals, these ads are strategically placed across the web on platforms such as MSN, Start, Outlook, and more. Why we care.

Advertising 114

Advertising Advertisers Place Product 114

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget. Insight from data Identifying useful information can be like searching for a tiny piece of a vast puzzle.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

Martech

JANUARY 23, 2024

The company has sold upwards of 250 million books over the last two decades. The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day. With the scale of our business, we have a lot of great insights already.

eCommerce 116

eCommerce Price Shoppers Customer 116

Rock Content

MARCH 18, 2024

Data-Driven Insights: Leveraging Analytics for Targeted Content Marketing Analytics are a mainstay of your marketing plan. Additionally, it provides insights into your funnel, highlighting areas where user drop-off is higher than expected. Ask the AI to pop them into headings and quickly update your article for the web.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Transform 108

Transform eCommerce Retail Marketing Automation Platform 108

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. Keep scrolling to discover the key insights from the State of Marketing report! The 2024 State of Marketing report gives us some great insights into how these things are changing marketing for the better.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Litmus

JANUARY 2, 2024

In fact, according to The 2023 State of Email Report , “35% of companies have an email design specialist” already. 35% of companies have an email design specialist! More insights, more personalization, and more transparency around results—just to name a few. We anticipate that this number will only grow in 2024!

Marketing Automation Platform 97

Marketing Automation Platform CRM Email Marketing Analytics 97

illumin

JANUARY 16, 2024

The company launched its AI Sandbox in May of 2023, providing advertisers with a testing environment to experiment with emerging AI-powered tools, including an automated background generation tool for product images and an automatic resizing tool. Specifically, Threads was a massive issue for the company. Follow @illuminHQ

Advertising 104

Advertising Advertisers Retail User-Generated 104

Customers.ai

APRIL 25, 2024

While the US certainly lags behind the EU when it comes to privacy, there are still concerns and tech companies are continuing to adapt their technologies to ensure these concerns are addressed. This includes names, emails, phone numbers, job titles, companies, and more. What does this mean for marketers?

Outbound Marketing 56

Outbound Marketing Shoppers Marketing Marketers 56

Martech

MARCH 21, 2024

Your goals should be measurable and directly tied to your company’s key business objectives. Customer insights. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Personalization. Adding value without complexity.

Transform 121

Transform Analytics CMO CRM 121

SmartBrief - Marketing

FEBRUARY 27, 2024

This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge. Fireside chats with company executives can provide a platform for internal education, offering a transparent window into leadership’s vision and fostering a deeper connection within the company.

Transform 93

Transform Entertainment Fashion Education 93

SmartBrief - Marketing

FEBRUARY 8, 2024

By leveraging AI, advertisers can tailor content in real time, based on data-driven insights about audience behavior and preferences. Advertisers and tech companies use eco-friendly methods like energy-efficient LED lighting and sustainable materials. At times, boards may be turned off between 2 a.m.

Transform 72

Transform Energy Advertising Advertisers 72