Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Try asking about what topics they want to hear about in your newsletter or what features they want next for your product.

Copywriting 92

Copywriting Analytics Education Product 92

Search Engine Land

APRIL 25, 2024

What is Perplexity AI? See what the responses are. This is critical for two big reasons: It provides valuable insight into the reasoning behind the answer. That means you can ask one question, and the next one carries the prior question’s context. What are the best running shoes for me?” and its own model.

User-Generated 74

User-Generated Search Marketers Advertising Advertisers 74

Search Engine Land

FEBRUARY 20, 2024

Google has announced that the new Interaction to Next Paint (INP) metric will become one of the three Core Web Vitals metrics on March 12, 2024. What is Interaction to Next Paint? Does Interaction to Next impact Google rankings? The real user Interaction to Next Paint data can be found in the Web Vitals tab.

SEO 123

SEO Analytics 123

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Martech

APRIL 23, 2024

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” The post What is predictive analytics? Here are some of the high profile solutions in the space: Adobe Analytics. Google Analytics 4.

Analytics 109

Analytics Logistics CRM Customer Journey 109

Search Engine Land

MARCH 26, 2024

Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. For example: What resources are downloaded? How does this correlate with what visitors can see as the website is loading? Let’s break down exactly what you need to look for.

User-Generated 110

User-Generated SEO 110

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. The additional insights will enable creators to make data-led decisions to tailor their content strategy more effectively to specific audience preferences and improve audience retention. What YouTube is saying.

Analytics 95

Analytics Transform Search Marketers Branding 95

Search Engine Land

DECEMBER 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. These tools provide insights for strategic decision-making while ensuring compliance with privacy regulations, and maintaining a competitive edge in the market. What are enhanced conversions? Why we care.

Analytics 126

Analytics Advertising Advertisers SEO 126

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Search Engine Land

JANUARY 16, 2024

Let’s dig into: What they are. What they show you. How to use the insights. Next, you can sort by lowest sessions and look for pages with little volume with registered conversions. How do you bake the insights into your strategy? What does it show you? How to set them up.

SEO 119

SEO Thought Leadership Price Product 119

Search Engine Land

MARCH 21, 2024

Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year. Microsoft confirmed that the following capabilities will be rolled out to PMax within the next couple of months: Page feeds for URL extension. Search term insights report.

Advertising 87

Advertising Advertisers Search Marketers Branding 87

Martech

DECEMBER 1, 2023

Custom GPT models offer controlled data but are limited to what is provided. Organize Next, the system must organize the data. The next step is maximizing the potential of the system in use. Action: Specifies what the system should do. Extract actionable insights for the marketing manager’s budgeting.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Sixty-eight percent said they only sign up “for text message communications from brands that I’m confident I want to buy from within the next year.” Three-quarters of U.S. Get MarTech! In your inbox.

Marketing 125

Marketing Marketers Communications Branding 125

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Marketing Mix 116

Marketing Mix Marketing Marketers Price 116

Martech

OCTOBER 20, 2023

We’ll explore how GA4 is changing the game — offering insights beyond historical data and giving businesses a competitive edge with predictive metrics. And what about those who use analytics tools? What about the most recent 2023 data? The simple answer is “no.” Churn probability. Predicted revenue.

Analytics 122

Analytics Transform Market Trends Customer 122

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Customer 110

Customer Transform Communications Promotion 110

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Make sure it is well-written, free from factual errors, and offers insights beyond what is readily available elsewhere. The client who owns the website has no understanding of what has happened.

SEO 90

SEO User-Generated Health Analytics 90

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. The first two modules are CXAI Data and CXAI Content. Creative of One.

Copywriting 112

Copywriting User-Generated Customer Product 112

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A So, what is highly valued by the C-suite?

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Customer 107

Customer CRM Customer Journey Management 107

Search Engine Land

DECEMBER 12, 2023

As for what’s coming over the next year in search? As I did last year , I want to reflect on the past year of Search Engine Land, thank those who helped make this year successful, and let you know what you can expect from us over the next year. Many questions remain. Thank you for reading!

SEO 109

SEO Retail Analytics User-Generated 109

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Learn from last year Start by reviewing last year’s campaign wrap-ups to identify any missing data or insights.

eCommerce 142

eCommerce PR Marketing Marketers 142

Sprout Social

FEBRUARY 28, 2024

What is social media technology? These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Health 103

Health Management Branding Customer 103

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO?

SEO 139

SEO PR Customer Journey Health 139

Search Engine Land

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through early next year. What is Demand Gen? Why we care.

Customer 128

Customer Entertainment User-Generated Retail 128

Martech

SEPTEMBER 19, 2023

The next step in this evolution is the level of sales insights that come with the leads. Sales insight has now been modernized even further,” said Hwang. Marketing automation platforms really changed the game ten years ago with native integrations,” said Hwang. This was the original inflection point of natural language.

Marketing Automation Platform 121

Marketing Automation Platform Marketing Marketers Traditional Marketing 121

Search Engine Land

OCTOBER 6, 2023

While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. What are your main campaign goals? What metrics are important? What automated reports can you set up to do some heavy lifting for you?

Key Performance Indicator 121

Key Performance Indicator Education User-Generated Customer 121

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A So, what is highly valued by the C-suite?

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 9, 2024

What’s next in first-party advertising? Here’s the scoop on our latest releases and updates — and what they can do for your business. Open the report What is first-party data advertising? So what do these Marketing Cloud updates mean for you? We’ve covered how your business can benefit from these innovations.

Law 112

Law Customer loyalty Advertising Advertisers 112

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. 30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. To help answer that, let’s first look at what chatGPT has done for search marketers. Built on OpenAI’s GPT-3.5

Transform 119

Transform Copywriting User-Generated Price 119

Search Engine Land

JANUARY 11, 2024

What other sites say about you carries more weight. Here’s a quick way to check what other sites say about you: Google your website. Hit the three small dots next to your URL. This feature helps us understand what information Google relies on for a specific search result and how it is being interpreted.

SEO 130

SEO Branding Marketing Strategy Content Marketing 130

Martech

FEBRUARY 2, 2024

Before jumping in, you may have noticed a new button on MarTech.org posts — just next to the sharing buttons above is a new “Chat with MarTechBot” option. ” “What are the best practices for designing email marketing campaigns?” ” Theme No. ” Theme No. ” Theme No.

User-Generated 110

User-Generated Marketing Marketers CMO 110

Martech

MARCH 21, 2024

In what ways can AI enhance personalization efforts? Customer insights. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Personalization. AI can tailor customer interactions, leading to deeper engagement and loyalty.

Transform 121

Transform Analytics CMO CRM 121

Hubspot Marketing

JANUARY 17, 2023

The best way to do this is with a free online speed test like Google's PageSpeed Insights tool. Under JavaScript Options , check the box next to Optimize JavaScript code? If the box next to Aggregate JS-files? Under CSS Options , check the box next to Optimize CSS Code? If the box next to Aggregate CSS-files?

Management 142

Management SEO Place 142

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights? Using Instagram Insights for performance analysis What is Instagram Insights?

Analytics 102

Analytics Branding Marketing Strategy Management 102

Search Engine Land

MARCH 20, 2024

What makes content helpful? Now, before showing writers in the United Arab Emirates or content teams in the United States how to use the latest generative AI tools, I often begin by asking them, “What makes content helpful?” Dig deeper: AI content creation: A beginner’s guide What are the capabilities and limitations of generative AI?

User-Generated 110

User-Generated Transform SEO New Technology 110

Hubspot Marketing

MARCH 5, 2024

Table of Contents What is a competitor analysis on YouTube? How to Do Competitor Analysis on YouTube What is a competitor analysis on YouTube? These insights help you understand your competitors’ strengths, weaknesses, and strategies. These insights help you understand your competitors’ strengths, weaknesses, and strategies.

Education 79

Education Communications SEO Social Media Marketing 79