Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch. What YouTube is saying. Live videos. Off-hour posting.

Analytics 112

Analytics Search Marketers Product Marketing 112

Search Engine Land

FEBRUARY 27, 2024

Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age. As this option is set to be removed, Google is now providing advertisers with unprecedented insights and control over ad placement within the Search Partner Network.

Advertising 132

Advertising Advertisers Place Search Marketers 132

Search Engine Land

MARCH 13, 2024

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. YouTube now notifies users if their tagged products are not displayed due to an error or issue. YouTube will be running an experiment in the coming weeks to make it easier for viewers to find all of their subscribed content.

Product 113

Product Management Search Marketers Marketing 113

Search Engine Land

FEBRUARY 9, 2024

This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options like YouTube TV. Google TV: The next stage of video advertising The expansion of Google Ads video advertising through YouTube has been remarkably innovative. Google Play Movies. Google TV smart TVs.

Advertising 113

Advertising Advertisers Price Analytics 113

Search Engine Land

APRIL 24, 2024

Any TikTok marketing investments would likely need to be redirected to YouTube or Meta properties. TikTok introduced Search Ads in August and added Search Insights in March. Search and advertising impact. TikTok has increasingly become the starting point for search and discovery among younger users, like Gen Z.

Law 103

Law Gen Z User-Generated Advertising 103

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. To position itself further as a search engine, TikTok released a search volume tool, TikTok Keyword Insights , to help businesses understand trending keywords within their platform content.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. Table of Contents What is a competitor analysis on YouTube? billion users.

Education 79

Education Communications SEO Social Media Marketing 79

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

Analytics 100

Analytics SEO Promotion Food 100

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The 100% Share of Voice (SOV) was crucial, as it minimized distractions compared to traditional TV, news feeds, display ads and YouTube placements.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Buffer Marketing

OCTOBER 23, 2023

  This is as true for YouTube Shorts as for any other platform. Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner. Build towards a climax that provides a resolution or a valuable insight.

Analytics 128

Analytics Promotion Transform SEO 128

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Search Engine Land

SEPTEMBER 21, 2023

YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier.

Price 114

Price Search Marketers Marketing Marketers 114

Search Engine Land

JANUARY 30, 2024

Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. Below is a preview of the new support offering on GA4: YouTube tutorials.

Analytics 119

Analytics eCommerce Search Marketers Marketing 119

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 108

SEO Analytics User-Generated Price 108

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 118

Advertising Advertisers User-Generated Finance 118

Buffer Marketing

MARCH 7, 2024

Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users. Even with a short survey, getting responses from the right audience, analyzing them, and packaging them into an insightful study takes time and effort. In hindsight, it makes sense, too.

User-Generated 106

User-Generated Food Promotion Advertising 106

AWeber

APRIL 11, 2024

You’ll find their tips and success stories below, along with 23 ways to increase your brand awareness on platforms such as Facebook, Instagram, and YouTube. Rex Huxford, Director of Demand Generation, MD Clarity #7 - Post consistently at ideal times You can learn the best times for audience engagement by monitoring your social media insights.

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Search Engine Land

JANUARY 11, 2024

Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Journal

MARCH 10, 2023

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

Analytics 134

Analytics SEO 134

Buffer Marketing

OCTOBER 9, 2023

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

Analytics 100

Analytics Entertainment Promotion SEO 100

Search Engine Land

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. ” “Demand Gen campaigns can help you capture the interest of billions of users as they spend time on YouTube and Google’s visually immersive touchpoints.

Customer 128

Customer Entertainment User-Generated Retail 128

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4%

Gen Z 110

Gen Z Advertising Advertisers Branding 110

Search Engine Land

DECEMBER 19, 2023

” “As an FYI, looking at data from October, over 90% of SPN impressions were from Top 100 sites and apps, including YouTube.” Display & Video suitability controls Content labels allow you to narrow the maturity level of YouTube & GDN content your ads can show on or next to. ” What did Adalytics say?

Branding 111

Branding Advertising Advertisers Place 111

Buffer Marketing

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception.

Transform 110

Transform User-Generated Promotion Entertainment 110

Buffer Marketing

FEBRUARY 12, 2024

Summary We analyzed more than 1 million YouTube videos and YouTube Shorts to see which days and times get the highest views. You will learn Which days and times are generally best for posting YouTube videos and Shorts. The days and times that get the lowest views on YouTube. on Monday and Thursday. on Mondays, 8 a.m.

Analytics 87

Analytics Social Media Marketing SEO Management 87

Buffer Marketing

AUGUST 31, 2023

When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. She left her YouTube channel with over 22,000 subscribers and started a new one in April 2023. So, she pivoted.

Education 113

Education SEO Product 113

Businesses Grow

APRIL 1, 2024

The only content I consume is YouTube. I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers! Excellent writing, for example, often lies in clarity of expression, depth of human insight, and ability to engage and move the reader.

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Digital Marketer

OCTOBER 17, 2023

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. YouTube users like to engage with real people.

Energy 96

Energy Analytics Marketing Marketers 96

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Creators are increasingly recognized for their unique insights and ability to build trust with audiences, making them valuable assets in various business processes. Long-form video cements YouTube’s No.1

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Search Engine Land

APRIL 16, 2024

My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. How your in-focus keywords might have changed since you originally optimized for them. Business email address Subscribe Processing. See terms.

SEO 113

SEO User-Generated Communications Search Marketers 113

Hubspot Marketing

MAY 8, 2023

YouTube 58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers. And 18% of marketers plan to use YouTube for influencer marketing. Image source 2.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. Interesting stats.

Gen Z 97

Gen Z Advertising Advertisers Search Marketers 97

Search Engine Land

MAY 30, 2023

And check out Explorations , which is a set of audience discovery and comparison tools that help you uncover deeper insights about your customers’ behavior. Cohort exploration : Discover insights about the behavior and performance of groups of users that are related by common attributes. Adjust the date range in a report.

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Data-driven insights Using data and analytics from diverse platforms is important. As you would anticipate on platforms like TikTok and YouTube Shorts.)

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Creators are increasingly recognized for their unique insights and ability to build trust with audiences, making them valuable assets in various business processes. Long-form video cements YouTube’s No.1

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Hubspot Marketing

APRIL 25, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible , but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Welcome to HubSpot Marketing News!

Manufacturing 122

Manufacturing User-Generated Traditional Marketing Education 122

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. Before I do, let me provide InMobi Insights with equal time. He’s one of the most successful YouTube creators, with over 163 million subscribers.

Gen Z 97

Gen Z User-Generated Millennials Transform 97