Sprout Social

MAY 9, 2024

The benchmarks data was sourced from Tagger by Sprout Social , analyzing posts from more than 10 million vetted social profiles from Facebook, Instagram, TikTok, Twitch, X (formerly known Twitter) and YouTube between January 1, 2023, and December 31, 2023. TikTok and Instagram were the most popular networks.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Fashion 93

Fashion COS Influencer Marketing Advertising 93

Hootsuite

AUGUST 15, 2022

It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. But what about Facebook Reels? Facebook Reels are a useful tool in every content creator’s marketing strategy.

Transform 99

Transform Entertainment Energy Analytics 99

Buffer Marketing

OCTOBER 2, 2023

Mark Zuckerberg introduced Meta AI , a new assistant that facilitates interactions across WhatsApp, Messenger, Instagram DMs, and soon, Quest 3. Meta has updated its Ray-Ban Smart Glasses to include live streaming to Instagram. You can now allow others to use your Reel as a template.

User-Generated 96

User-Generated Analytics Management Advertising 96

Sprout Social

APRIL 14, 2021

The TikTok boom is in full effect. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Make your content accessible.

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

AWeber

JUNE 22, 2023

Enter Facebook Reels. Facebook Reels are the platform’s answer to the short-form videos that are springing up everywhere. Think TikTok and YouTube shorts. There’s one advantage to creating these Reels: Facebook is serious about competing with those other platforms. What is the earning potential of Facebook Reels?

Transform 73

Transform Place Customer Advertising 73

Neil Patel

NOVEMBER 1, 2021

In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. This can include YouTube videos, TikTok reels, and text-based posts on social media sites like Facebook, Twitter, Instagram, LinkedIn, etc.

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Dana Nicole

FEBRUARY 1, 2021

I vividly remember my first time scrolling through videos on TikTok. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. . Key points.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

User-Generated 122

User-Generated Promotion Management Communications 122

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

User-Generated 118

User-Generated Promotion Management Communications 118

Hootsuite

NOVEMBER 2, 2022

Instagram, for example, states that branded content “ may only be posted with the use of the branded content tool ,” otherwise known as Instagram’s paid partnership label. TikTok says “ you must enable the Branded content toggle when posting Branded content on TikTok.”. Instagram sponcon examples.

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. For comparison, it took eight years for both Facebook and Instagram to hit that milestone. What is TikTok marketing? Published on.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Instagram video statistics. landscape).

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Hubspot Marketing

SEPTEMBER 16, 2022

If an image is added, the audio can also be uploaded to YouTube, TikTok, or Instagram Reels where it can get a second life online and a chance to reach new audiences. Audio Chats vs Podcasts: Which are Better for Marketing? Cons of Audio Chatrooms. Only 14% mentioned Twitter and 13% said Clubhouse.

Gen Z 113

Gen Z Influencer Marketing Entertainment Marketing 113

Digital Marketer

JUNE 7, 2023

Social Selling vs. Social Commerce vs. Social Media Ecommerce: What’s the Difference? Facebook, TikTok, Instagram Shops and Pinterest Product Pins are typical examples of social commerce being executed. Utilize mobile advertising tools like Facebook Ads, Instagram Ads, etc.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Buffer Marketing

NOVEMBER 15, 2023

Choosing the perfect audio to accompany your latest Instagram Reel is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Reels feed or Instagram Explore page.  Choose REEL from the bar at the bottom.   But where to find them?

Gen Z 23

Gen Z Fashion Management Place 23

Martech

NOVEMBER 11, 2022

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Have you seen a sponsored Instagram reel promoting a specific brand of tomato sauce or outdoor gear?

B2C 111

B2C eCommerce Retail Shoppers 111

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Hosting Videos on YouTube vs. Vimeo.

Video Marketing 113

Video Marketing Marketing Marketers Promotion 113

CXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Get it right: Good vs. bad customer acquisition examples. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

JANUARY 31, 2024

Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Shorts represent YouTube’s response to TikTok and the popularity of “the endless scroll” when it comes to content. Which videos yield the most subscribers? Which videos have the longest video duration?

Analytics 95

Analytics SEO Promotion Food 95

Search Engine Land

JANUARY 24, 2023

Vertical video is a must for any advertiser in 2023 due to the following three ad types: TikTok. Instagram Reels. For ecommerce : My recommendation would be Reels first due to the Instagram shops integration. For ecommerce : My recommendation would be Reels first due to the Instagram shops integration.

Market Trends 19

Market Trends Video Marketing User-Generated Marketing 19

Search Engine Land

JANUARY 25, 2024

Outline production costs vs. ad format YouTube is filled with experienced content creative and engaging videos. This mirrors Instagram Reels and TikToks, leading to increased performance on mobile devices without sacrificing screen coverage.

Advertising 108

Advertising Advertisers User-Generated Finance 108

Hootsuite

SEPTEMBER 8, 2021

TikTok vs. Reels is one of the great rivalries of our time, much like Coke vs. Pepsi or BetaMax vs. VHS, or pants vs. culottes. You may be considering investing in Instagram Reels or Tiktok and wondering if you need to do both or just focus on one. Let’s say… Reels.

Millennials 143

Millennials Social Media Marketing Management Branding 143

Hootsuite

AUGUST 18, 2020

Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. So, what is Instagram Reels?

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

APRIL 17, 2023

Many platforms allow you to track both the overall reach of all your content, and how many people saw your individual posts, like a Reel or Story. For example, maybe 3,250 different accounts saw your last Instagram Story, or 12,861 total users saw your TikToks this month. TikTok’s term for Impressions is “Total video views.”

Analytics 145

Analytics Social Media Marketing Place Branding 145

Buffer Marketing

APRIL 2, 2024

Let’s say you’re a small business in the education industry on TikTok. If your engagement rate is at par with most other educational small businesses on TikTok, you can feel confident in your social media strategy. Buffer’s analysis found the best time to post on Instagram is 7–8 AM on weekdays.

Education 55

Education Analytics Food Branding 55

Hootsuite

OCTOBER 19, 2023

10 Black Friday Instagram posts Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. Swoveralls plays with time View this post on Instagram A post shared by SWOVERALLS (@swoveralls_) Nothing grabs attention like a mind-bending trick. No worries.

Shoppers 88

Shoppers Fashion Promotion User-Generated 88

Hootsuite

AUGUST 22, 2023

In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. Well, like the ones we talk about in this Instagram SEO video: This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram.

SEO 90

SEO Education Analytics Copywriting 90

AWeber

OCTOBER 31, 2023

I’m a big fan of the Gram–Instagram that is–and have been for a while. Things only got better on Instagram, IMO, with the introduction of Reels back in August 2020. Check out the Instagram Reel we posted for Labor Day –one of our most popular Reels so far! Because I star in most of the Reels.

Social Media Marketing 81

Social Media Marketing Entertainment SEO Place 81

Hootsuite

JANUARY 2, 2024

Engagement rate: How many people engage with your content vs. how many people see it. For example, look at how differently the Washington Post approached this news story on Twitter and TikTok: Plans for a Northern Virginia sports arena that could move the Washington Capitals and Wizards out of D.C.

CRM 106

CRM User-Generated SEO Management 106

Hootsuite

MARCH 20, 2023

This type of engagement post is most common on Instagram and Facebook. View this post on Instagram A post shared by Sömn Sustainable Linen Bedding (@somn_home) When you host a giveaway, first decide what your engagement goals are. Other TikTok users are encouraged to duet the video if they see themselves in the mix.

Analytics 95

Analytics User-Generated Gen Z Millennials 95

Hootsuite

SEPTEMBER 8, 2022

Amazon Influencer vs. Amazon affiliate: What’s the difference? If you’ve got a healthy following on TikTok, Instagram, YouTube, or Facebook, then Amazon Influencer may be better for you. Make demo videos with TikTok and Reels. (Note: this does not apply to the Amazon Influencer program). Source: Pinterest.

Affiliate Marketing 92

Affiliate Marketing User-Generated Promotion Shoppers 92

Hootsuite

AUGUST 14, 2023

Viewed vs. swiped away The viewed vs. swiped away metric is one of the easiest ways to measure if your content has engaged your audience. Viewed vs. swiped away gauges — you guessed it — the percentage of times that viewers watch your Shorts instead of swiping away from them. Do not repost TikToks with the watermark.

Entertainment 88

Entertainment Analytics Social Media Marketing Market Trends 88

Avinash Kaushik

AUGUST 22, 2022

Let’s say I work at Instagram, specifically in the Reels team. We want Reels to, say, crush TikTok. The team runs a $250 mil multi-platform campaign to increase Awareness of Reels. The campaign Success KPI was chosen to be: Incremental Reels Videos Created. The Subtle Art of Picking Bad KPIs. Good campaign.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75

Hootsuite

APRIL 25, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today. Instagram While not as big as Facebook, Instagram’s 1.35 There are hundreds of social media platforms in operation.

Real Estate 99

Real Estate User-Generated Shoppers Marketing 99

AWeber

FEBRUARY 13, 2024

Alan Redondo Founder and CEO Ardoz Digital For example, energy drink company Red Bull microblogs by publishing daily Reels videos. Michael Alexis CEO Teambuilding.com What is Microblogging vs. Traditional Blogging? This often makes microblogging platforms among the first to break significant news.”

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Sprout Social

DECEMBER 8, 2022

TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Their TikTok takes this a step further, using their product to create unexpected items, and taking viewers along for the ride. Level up: Stitch videos on platforms where this feature is available—like on TikTok or Instagram Reels.

Education 122

Education Key Performance Indicator Transform User-Generated 122