Hubspot Marketing

NOVEMBER 18, 2024

percent) Facebook (27.5 He explained, "A successful influencer campaign integrates smoothly into your overall marketing strategy (not the other way around).” According to The State of Influencer Marketing Benchmark Report 2024 , the top five social media platforms for pursuing influencer marketing include: TikTok (68.8

Influencer Marketing

Martech

FEBRUARY 13, 2025

However, adoption patterns vary: some use cases are deeply integrated into daily workflows, while others remain largely aspirational. Embedded AI: Google Ads Performance Max and Facebooks Advantage+ automate ad optimization without marketers actively realizing the role AI plays.

Transform

Sprout Social

JANUARY 15, 2025

Instagram Reels, Facebook Reels, YouTube Shorts, Snapchat and LinkedIn will be especially key for filling the short-form video appetite left behind by TikTok. According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop.

Branding

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 9: Facebook Group Exclusivity Creating a private Facebook group for your brand? They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. integrates with Klaviyo, Salesforce, Mailchimp, Hubspot, and more!). Definitely.

CRM

Martech

NOVEMBER 27, 2024

There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. The marketer’s dilemma: Experiment or wait for integration? see below).

Transform

AWeber

JULY 23, 2024

Social media links: Connect your audience with your Twitter, LinkedIn, Facebook, and other relevant profiles. Best of all, AWeber has a direct integration with Canva , so you can even add a custom QR code to your card with a simple drag and drop. Seamless follow-up : Integrate with your mailing list for automatic follow-ups.

User-Generated

Search Engine Land

AUGUST 9, 2024

TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. The integration will show real-time pricing, Prime eligibility, delivery estimates, and product details. Why it matters. Users who link their TikTok and Amazon accounts can complete purchases within TikTok.

Price

SocialPilot

SEPTEMBER 5, 2024

The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies. Per our gathered data, the travel agency’s Facebook page thrives, underscoring its impact.

Promotion

illumin

JANUARY 14, 2025

Already, tools like Googles Smart Bidding and Facebooks Automated Ads are changing how ads are created and optimized. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z

Buffer Marketing

DECEMBER 5, 2024

— Anna C Mallon 3 cool Buffer analytics features brands + creators love All your social media metrics in one dashboard Forget hopping between social channels and copy-pasting all those numbers into a spreadsheet — Buffer pulls all your data from Instagram, Facebook, Twitter, and LinkedIn into a single dashboard.

Analytics

Marketing Insider Group

AUGUST 27, 2024

Digital marketing is integral to any strategy, and Marketing Insider Group can assist with our Content Builder Services. Social Media Marketing Social media marketing is equally important. Contact us to learn how we can develop the content you need, or book a free virtual appointment with our team.

Manufacturing

Marketing Insider Group

AUGUST 5, 2024

Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. Google Analytics helps you understand user behavior on your website, while Facebook Ads Manager gives you detailed insights into your social media campaigns.

Transform

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Google Ads, LinkedIn Ads, Facebook Ads Manager), integrated with CRM and sales data to calculate actual customer acquisition and revenue.

CRM

Sprout Social

SEPTEMBER 17, 2024

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Enhance marketing campaigns to convert prospects into customers Social media efforts should be integrated with existing marketing campaigns. Let’s start with the basics.

Retail

SocialPilot

JANUARY 21, 2025

Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. Social Media Engagement Dashboard Imagine you just launched a new product and want to run a campaign on Instagram, Facebook, X/Twitter and more. By opening analytics of every platform?

Analytics

Hubspot Marketing

JULY 12, 2024

Facebook groups and platforms like Reddit are a really good place to start.” For example, if you want a forum structure, you can create a free Facebook Page to entice discussion. Since you don’t own the community (because it’s a social media platform), you’re limited to what Facebook allows.

Management

Buffer Marketing

MAY 5, 2025

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  Facebook accepts it, too.

Advertisers

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Tips for Integrating UGC into Your Broader Content Marketing Strategy Integrating UGC into your content marketing strategy enhances brand authenticity and engagement.

User-Generated

Marketing Insider Group

DECEMBER 30, 2024

A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers. Statista reports that Facebook alone has over 2 billion daily active users , and reaching those people could be what propels your organization forward.

SEO

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 4 Facebook Reels Video Examples 1. Netflix This Facebook Reel from Netflix announces the return of their live-action adaptation of Avatar: The Last Airbender. And they took that quote to new heights (pun intended) with the Reel posted to Facebook.

Video Marketing

Martech

JANUARY 13, 2025

This allows platforms like Facebook (founded in 2004) to thrive without fear of being treated as publishers. Fast-forward to 2016, when Facebook faced public scrutiny over its role in the Cambridge Analytica scandal. To address these contradictory rulings and preserve internet innovation, the U.S. blocklist providers.

Law

Hubspot Marketing

JULY 12, 2024

The second coolest feature is the integration that automatically adds new members to your HubSpot CRM when someone joins your community. This makes them ideal for communities that live on Slack, Discord, LinkedIn, Facebook, etc. And, hey, like Common Room it also integrates with HubSpot! But I may be slightly biased!)

Management

Hootsuite

MARCH 21, 2025

Checkout on Facebook or Instagram This is Metas native payment solution that allows customers to complete purchases directly in Instagram, without leaving the app. If your shop is based in the United States, you need to use Checkout on Facebook or Instagram, so it will bump you straight through to sales channels. based shops.

eCommerce

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. For this purpose, I love HubSpot's AI Social Media Post Generator, which helps me turn my raw ideas into polished posts for Facebook and Instagram. Final result?

Transform

SocialPilot

DECEMBER 29, 2024

Marketing agencies and local businesses that understand the role of customer review management can leverage them across platforms such as Google Business profile, Facebook page, and more to gain a sharp competitive edge. Volume of Reviews There numerous review platforms such as Google reviews, Facebook reviews, Yelp, and more.

Management

Marketing Insider Group

JANUARY 8, 2025

Native ads often outperform traditional ads, driving higher engagement thanks to their relevance and seamless integration. The content could include a sponsored post on Instagram or a promoted article on a news website that integrates so naturally it feels like an organic part of the content. Instagram, Facebook), search engines (e.g.,

Advertising

Hootsuite

OCTOBER 16, 2024

See how it compares in terms of features and integrations. Rival IQ Best for: Social media managers who crave stats Coolest feature: Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X Price: From $239 per month All about the numbers? Rival IQ’s come a-knockin’.

Analytics

Sprout Social

JANUARY 15, 2025

But social media is often at the core of any integrated affiliate marketing strategy because its where most influencers already connect with their audiences and create content. Plus, these networks integrate well with influencer marketing platforms, making it easier for you to track engagement, sales and commissions.

Influencer Marketing

Backlinko

DECEMBER 23, 2024

In this guide, youll learn: What competitor keywords are and how they fit into an SEO strategy How to find and analyze these keywords, step-by-step Where to integrate them into your content and SEO plans The Power of Using Competitors Keywords for SEO When you find competitors keywords, you uncover what content theyre ranking for.

SEO

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Marketing Insider Group

NOVEMBER 21, 2024

Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement. With CRM marketing trends pointing toward deeper social media integration, businesses will need to switch their strategies to keep pace with customer expectations.

CRM

The Marketing Operations Leader

JANUARY 14, 2025

Inconsistent UTMs = Dirty data: “facebook” vs. “Facebook,” missing parameters, or random naming conventions lead to messy, unreliable reports. 🛠 Tools & Tech: Encompassing tech stack strategy and optimization, solutions architecture, custom tooling, platform integration, and product management.

Marketing

Martech

JULY 24, 2024

The solution integrates with a range of digital advertising channels as well as with ABM vendors, such as Demandbase, that incorporate ad platforms among their offerings. Initial integrations include LinkedIn, Google Display, YouTube, Facebook, Demandbase, Rollworks, Microsoft, TikTok, Reddit and X.

Advertisers

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. CoSchedule: Provides a centralized calendar for content planning and social media, including helpful integration features for WordPress and marketing teams. Instagram: Highly visual, ideal for brands showcasing products or lifestyle content.

User-Generated

Martech

AUGUST 30, 2024

Their customers are on Facebook and Instagram, and so are their prospects. Marketers are only just beginning to integrate new AI tools into their campaigns. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. The tools automate campaigns on these platforms while optimizing campaign targets. Why we care.

Branding

Sprout Social

JANUARY 27, 2025

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Enhance marketing campaigns to convert prospects into customers Social media efforts should be integrated with existing marketing campaigns. Lets start with the basics.

Retail

SocialPilot

JANUARY 16, 2025

Vital Ranking Signals for Social Media Platforms Facebook : Engagement, optimized business page, location, content shares, and keywords. Integrate Relevant Keywords and Hashtags :Identify and add relevant niche-specific keywords and hashtags to your bio. Facebook has a live video engagement of 26% , and highly engaging content is 3.6

SEO