Martech

AUGUST 7, 2024

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. We first came across this update from Adriaan Dekker’s LinkedIn , showing the letter one of his followers had received from Google.: Why we care. The big picture. according to a Google spokesperson. First seen. What’s next.

Advertisers

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

Thought Leadership

Martech

JANUARY 7, 2025

Integration challenges and how to overcome them. Build authority by linking to their business profile on Wikipedia, LinkedIn, and/or Crunchbase. For those, rich media integration using videos, infographics, and charts to enhance engagement and improve content retrievability will help spur inclusion in search results.

SEO

Martech

JULY 18, 2024

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. With platforms like YouTube and LinkedIn, countless voices offer advice, leading to conflicting information and decision paralysis. Each tool has its own features, integrations and learning curves. It’s time we address it head on.

Marketing

Martech

APRIL 9, 2025

For example, ZoomInfo Co-pilot integrates signal detection, content creation and action recommendations into one seamless workflow. A LinkedIn search reveals numerous positions emphasizing AI skills. Beyond these, major organizations like LinkedIn, Citi and Nasdaq have introduced a new breed of role marketing innovation leaders.

Transform

Hubspot Marketing

SEPTEMBER 24, 2024

One great feature of HubSpot is the many integrations. Image Source Fireflies AI Features Fireflies integrates with many apps, such as Asana, Airtable, ClickUp, Google Meet, Google Docs, HubSpot, Monday.com, Notion, Zoom, Skype, Trello, Slack, and many more. Once you integrate an app (e.g., I just love it. per month.

User-Generated

Sprout Social

SEPTEMBER 10, 2024

Thanks to our robust partner ecosystem, Sprout offers real-time APIs and integrations that connect our platform with some of your favorite tools. Maximize the power of LinkedIn for your brand 1.5 million pieces of content are shared every minute on LinkedIn. Bottom line? With that level of activity.

Social Media Marketing

The Marketing Operations Leader

JANUARY 11, 2025

Recommendation: 1-2: Collaborate with leadership to align on goals and create a quarterly planning process that integrates ops. Are our tools fully integrated, or do we operate in silos? 2: Some integration, but inefficiencies remain. 3: Fully integrated and optimized stack with regular audits.

Finance

Martech

JULY 24, 2024

The solution integrates with a range of digital advertising channels as well as with ABM vendors, such as Demandbase, that incorporate ad platforms among their offerings. Initial integrations include LinkedIn, Google Display, YouTube, Facebook, Demandbase, Rollworks, Microsoft, TikTok, Reddit and X.

Advertisers

Marketing Insider Group

NOVEMBER 18, 2024

LinkedIn: Professional and business-oriented, perfect for B2B companies or personal branding. For example, Instagram might require daily content, while LinkedIn may benefit from fewer, more in-depth posts. For instance, Instagram may call for daily posts, while LinkedIn might work better with weekly updates.

User-Generated

Martech

AUGUST 5, 2024

Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns. By integrating these tactics into a cohesive strategy, you can effectively discover and engage new contacts, ultimately driving growth for your organization. Connection requests sent: Track how many new connections you make.

Whitepaper

Martech

FEBRUARY 11, 2025

Integrating Zoom with HubSpot Syncing registrations directly into HubSpot preserves critical UTM data, replacing vague integration sources with clear campaign insights. From preserving UTM data to hyper-targeted LinkedIn outreach, these tactics turn webinars into scalable growth engines. Ready to see the step-by-step setups?

CRM

Martech

MARCH 17, 2025

Without the proper resources and a clear strategy for integration, user adoption and continuous partnership with the vendor, adding more tactics and tools often leads to diminishing returns rather than enhanced performance.” Integration maintenance : Connecting automation systems to other platforms and troubleshooting issues.

Marketing

Martech

JULY 26, 2024

Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement.

Transform

Marketing Insider Group

NOVEMBER 21, 2024

Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement. With CRM marketing trends pointing toward deeper social media integration, businesses will need to switch their strategies to keep pace with customer expectations.

CRM

Martech

JANUARY 17, 2025

A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Advertisers will have full integration with existing Clarity features like heatmaps and session recordings. Key features: Direct Google Ads account connection. First seen.

User-Generated

Buffer Marketing

MARCH 19, 2025

But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn. Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. 2000s: Big data and AI integration The explosion of big data in the 2000s fueled AI’s rapid growth. AI is now an integral part of everyday life and business operations, revolutionizing how we interact with technology.

Transform

Buffer Marketing

DECEMBER 5, 2024

— Anna C Mallon 3 cool Buffer analytics features brands + creators love All your social media metrics in one dashboard Forget hopping between social channels and copy-pasting all those numbers into a spreadsheet — Buffer pulls all your data from Instagram, Facebook, Twitter, and LinkedIn into a single dashboard.

Analytics

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target audiences. And not posted a meme about ChatGPT taking over my job funny.

Transform

AWeber

JULY 23, 2024

Social media links: Connect your audience with your Twitter, LinkedIn, Facebook, and other relevant profiles. Best of all, AWeber has a direct integration with Canva , so you can even add a custom QR code to your card with a simple drag and drop. Seamless follow-up : Integrate with your mailing list for automatic follow-ups.

User-Generated

Marketing Insider Group

AUGUST 27, 2024

Digital marketing is integral to any strategy, and Marketing Insider Group can assist with our Content Builder Services. Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities.

Manufacturing

SocialPilot

SEPTEMBER 5, 2024

LinkedIn Beyond its professional networking capabilities, LinkedIn is a valuable space for travel agencies to establish credibility. We advise all our users to be active on LinkedIn as it is a strategic platform for reaching corporate clients who organize trips and retreats for employees.

Promotion

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Google Ads, LinkedIn Ads, Facebook Ads Manager), integrated with CRM and sales data to calculate actual customer acquisition and revenue.

CRM

SocialPilot

JANUARY 21, 2025

Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard. Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile.

Analytics

Buffer Marketing

NOVEMBER 12, 2024

’”  As Gigi inspired and built trust with her growing audience — now on TikTok, LinkedIn, and Snapchat, too — she was able to branch out. Let creators integrate your brand or product into their content, not the other way around.  

Branding

Hubspot Marketing

OCTOBER 18, 2024

Integrate with your marketing tracking. I’m a huge fan of social media, especially LinkedIn. If you're looking for a venue, you might want to go for a venue that will have all other vendors in-house,” recommended Lady Jane Acquah , Special Events Manager for Integral Care. Consolidate vendors. “If

Event Marketing

Martech

SEPTEMBER 19, 2024

Moreover, B2B content must integrate current market trends, competitive analysis and forward-thinking strategies. This limitation is clear in thought leadership content, especially LinkedIn, where fresh ideas and innovative perspectives are key.

PR

Buffer Marketing

JANUARY 23, 2025

Shorts integrates seamlessly with YouTube's existing features, like playlists and long-form videos, which can help creators repurpose their content. While LinkedIn may not be your first thought for short-form video content, it’s an excellent platform for professional creators and thought leaders.

Thought Leadership

Sprout Social

JANUARY 31, 2025

Additionally, when user-generated content is considered toxic, the AI automatically removes the content, protecting the brands integrity and ensuring the safety of its online spaces. This is why the brand turned to AI to experiment with its messaging on LinkedIn. Use this strategy to strengthen your own social ROI.

Social Media Marketing

Buffer Marketing

JANUARY 22, 2025

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. Gina Sapién , a marketer who grew her LinkedIn following to over 10K in just six months in 2024, says this is one of the most important pieces of the puzzle.

Gen Z

Businesses Grow

JANUARY 6, 2025

Today, the marketing conversation is dominated by concepts like algorithms, content optimization, and, of course, AI integration. I was hooked and knew that marketing would be my career path. But at its heart, marketing still moves through this nuanced concept of “all things human.”

Transform

Hubspot Marketing

JULY 12, 2024

The second coolest feature is the integration that automatically adds new members to your HubSpot CRM when someone joins your community. This makes them ideal for communities that live on Slack, Discord, LinkedIn, Facebook, etc. And, hey, like Common Room it also integrates with HubSpot! But I may be slightly biased!)

Management

Chief Martec

SEPTEMBER 14, 2024

So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!) That was surprising to me given how highly martech buyers typically rank “integrations” in their evaluation criteria.

Price

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? Build Detailed Ideal Customer Profiles A key way AI personalization tools help marketers scale is by creating incredibly detailed Ideal Customer Profiles (ICPs).

Customer loyalty

SocialPilot

JANUARY 16, 2025

LinkedIn : Keyword, engagement, content type, and recommendations and endorsements. Platforms like Instagram, LinkedIn, and TikTok rely heavily on profile metadata (name, bio, and links) to display search results. Integrate Relevant Keywords and Hashtags :Identify and add relevant niche-specific keywords and hashtags to your bio.

SEO

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs).

Management