Search Engine Land

NOVEMBER 28, 2023

Google Bard can now answer questions about the content of YouTube videos. Bard now summarizes video footage when users enter a YouTube URL. This functionality makes content more accessible, whether users are subscribing to a YouTube channel or making a purchase. Why we care. Getting started. Show me a video.”

Entertainment 107

Entertainment SEO Search Marketers Branding 107

Calvyn Lee Blog

FEBRUARY 20, 2024

YouTube also unveiled AI tools to aid creators in 2024 like content ideas based on interests, instant dubbing for wider reach, AI-generated backgrounds from prompts, and simplified editing and production through YouTube Create. #2. Data: Collect, analyze and measure content performance to improve. Build a robust first-party database.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Search Engine Land

MAY 30, 2023

Why is integrating Google Ads with GA4 the first step? Why is integrating Google Ads with GA4 the first step? GA4 also provides direct integrations with a variety of platforms. One is Google Ads integration. But Google Ads integration is just the first step. What events should we set up on our website?

Digital Marketing 115

Digital Marketing Marketing Strategy Gen Z Food 115

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. What is YouTube Studio? Where To Find the YouTube Studio?

Analytics 59

Analytics Transform Management Video Marketing 59

Search Engine Land

DECEMBER 19, 2023

” “As an FYI, looking at data from October, over 90% of SPN impressions were from Top 100 sites and apps, including YouTube.” Display & Video suitability controls Content labels allow you to narrow the maturity level of YouTube & GDN content your ads can show on or next to. ” What did Adalytics say?

Branding 111

Branding Advertising Advertisers Place 111

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get MarTech! In your inbox. Business email address Subscribe Processing.

Analytics 128

Analytics Advertising Advertisers Branding 128

Martech

APRIL 18, 2024

Integrations. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? While they are immensely helpful, their lifespan is likely limited as their capabilities will eventually be integrated (or acquired) into tools we already use. What type of customer support are you looking for?

Price 123

Price User-Generated Education eBook 123

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Voiceover has a big impact on YouTube.

Analytics 140

Analytics Advertising Advertisers Search Marketers 140

Buffer Marketing

DECEMBER 20, 2023

We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free. Manage and Schedule YouTube Shorts📱 50 billion views. That's how many YouTube Shorts are watched each day.

User-Generated 102

User-Generated Management Analytics Place 102

Buffer Marketing

OCTOBER 23, 2023

  This is as true for YouTube Shorts as for any other platform. Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner. Let’s get into it. 

Analytics 128

Analytics Promotion Transform SEO 128

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. Weeks later, TikTok and Snapchat inched closer to full in-app shopping with announcements of their respective WooCommerce and eBay integrations.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Search Engine Land

DECEMBER 12, 2023

Along with this, you want to make sure you do a few other things that will tell Google how to improve the types of conversions it brings you: Integrate your CRM or customer database with Google, either natively or via Zapier. YouTube YouTube allows you to run banner ads, as well as skippable and unskippable video ads of varying lengths.

Non-Profit 130

Non-Profit eCommerce CRM User-Generated 130

Search Engine Land

FEBRUARY 7, 2024

New inline editing of AI-generated images with Microsoft Designer integration. This feature is compatible with both YouTube and Vimeo. Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New video highlights in Edge. Why we care. Accessibility. UK, Australia, India and New Zealand.

User-Generated 121

User-Generated Search Marketers Customer Advertising 121

Search Engine Land

OCTOBER 24, 2023

Meanwhile, the extended video format offers increased potential for integrating in-video ads. YouTube comparisons. The 15-minute experiment was first flagged by social media consultant Matt Navarra on Threads : Responding to his post, several followers suggested the platform’s model is growing increasingly similar to YouTube.

Branding 109

Branding Marketing Marketers 109

Buffer Marketing

FEBRUARY 8, 2024

Content repurposing : Efficiently leveraged material from YouTube and newsletters, enhancing audience growth without sacrificing content quality. While LinkedIn remains a major platform for Lindsey, he is also exploring other platforms like Threads and YouTube. Check out Lara's YouTube channel.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok.

Branding 127

Branding Entertainment Advertising Advertisers 127

Hubspot Marketing

MAY 8, 2023

YouTube 58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers. And 18% of marketers plan to use YouTube for influencer marketing. Image source 2. Image source 4.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Why we care.

Gen Z 107

Gen Z User-Generated Influencer Marketing Branding 107

illumin

APRIL 23, 2024

By the time this ad was released in 2022, the brand had already integrated more than 9 million kilograms of recycled electronics into its new products. YouTube – Non-funigble Planet YouTube says “There’s nothing more valuable in the world than the world itself” and works to prove it in this ad for Earth Day 2022.

Entertainment 52

Entertainment Advertising Advertisers Education 52

Hubspot Marketing

APRIL 9, 2024

If you want to leverage AI more than you currently do, consider hiring an AI expert or consultant to help you integrate AI into your work processes and advertising efforts. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing channels, limiting email’s impact. I’m not alone.

Advertising 70

Advertising Advertisers PR Millennials 70

Search Engine Land

JULY 5, 2023

Google Drive integration. With Google Drive integration, Editor now supports export to or import from Google Drive. One YouTube Network. All Video campaigns now target YouTube Search and YouTube Video networks, so these options are removed from Editor. Multi-account overview. Video enhancement opt-out.

Advertising 95

Advertising Advertisers Product 95

Search Engine Land

MAY 18, 2023

Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. According to CNBC: Google has also been testing PaLM 2 for YouTube youth content for things like titles, and descriptions. Google Ads. Unfortunately, that’s as much detail as we know for now. Why we care.

Advertising 105

Advertising Advertisers Place Marketing 105

Search Engine Land

MAY 1, 2023

This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach and efficiency on YouTube. YouTube Select Run of Shorts lineup.

Entertainment 95

Entertainment Advertising Advertisers Branding 95

Search Engine Land

AUGUST 29, 2023

For example, include links to social media sites on YouTube channels and videos. Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. However, the optimized profile is the foundation for success of social media and SEO integration.

SEO 98

SEO Market Trends Branding Communications 98

Search Engine Land

DECEMBER 28, 2023

Search ads and Search Generative Experience Google confirmed in May that it was experimenting with directly integrating Search and Shopping ads within SGE. This includes regular YouTube videos and Shorts, providing advertisers with greater flexibility in crafting content that resonates with their target audience.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Marketing Insider Group

DECEMBER 18, 2023

Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why YouTube Ads? Why Zemanta?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Search Engine Land

NOVEMBER 10, 2022

YouTube has just announced an expansion of its comment translation tools, as well as broader access to Smart Replies, its streamlined, template response option which allows fast replies on videos. Last year YouTube announced the availability to comment translations within the app via a Google Translate integration. Dig deeper.

101

101

Buffer Marketing

SEPTEMBER 4, 2023

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. So, YouTube has a big task keeping content engaging.

Social Media Marketing 103

Social Media Marketing Product Customer Marketing 103

Digital Marketer

NOVEMBER 2, 2023

As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased search rankings and views.

SEO 101

SEO User-Generated Video Marketing CRM 101

Search Engine Land

JANUARY 11, 2024

You can use Google Assistant to search for recipes across the web and YouTube. You can still ask for meditation options with media providers such as YouTube. Google said it is restricting the company from integrating new AI technologies. Managing a stopwatch on Smart Displays and Speakers. You can still set timers and alarms.

New Technology 118

New Technology Management Customer SEO 118

Bannerflow

JUNE 1, 2023

The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.

User-Generated 98

User-Generated Transform Law Price 98

SocialPilot

APRIL 26, 2024

At the same time, if you are targeting B2C or young individuals, you will find suitable minds on Instagram and YouTube. On the other hand, to share content like DIY or tutorials, Pinterest and YouTube will be right for you. LinkedIn will be a more suitable channel if you want to promote professional content like articles and blogs.

User-Generated 64

User-Generated B2C Promotion Analytics 64

Hubspot Marketing

APRIL 2, 2024

Embed means to integrate external content into another website or page. Here’s an example of an embed code for a HubSpot YouTube video: And here’s the embedded result. YouTube will create an embed code, which you can customize. Your YouTube video is ready to get embedded. Let's take a second to break down the basics.

User-Generated 93

User-Generated Place Management Customer 93

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die. How can it help my business?

Branding 101

Branding Gen Z Transform Education 101

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

SEO 135

SEO Promotion Fashion Food 135

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Image: YouTube.

User-Generated 117

User-Generated Influencer Marketing Analytics Digital Marketing 117

Search Engine Land

MAY 3, 2023

Following a significant overhaul last year, it appears that YouTube may be undertaking another visual transformation, this time targeting the video page, which has remained relatively unchanged in recent years. Has anyone else's YouTube looked like this? ” “Yo @YouTube The new video UI layout is absolutely awful.

Transform 92

Transform Advertising Advertisers SEO 92