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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements. Prices start at $249/month/user.

Price 115
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How to create a product differentiation strategy

Welcome Software

By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed. How do you measure the success of a product differentiation strategy?

Product 52
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How to Market Without Cookies

Neil Patel

Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. If you’re new to this, here are some ways to get started with market research : Launch a targeted survey. Focus on Personalization.

Marketing 123
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5 social listening services you can offer your clients

Sprout Social

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Product & content research. Influencer marketing research.

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). Don’t spread yourself too thin—focus on a few key channels and execute well. Create Magic: Craft Campaign Messages That Convert Your campaign message is the heart of your marketing strategy.

PR 76
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. SEO, PPC, Social media).

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. KPI stands for " key performance indicator.” They’re your most important metrics, each with a unique purpose and place in your marketing strategy. Sales Excel Templates.