Martech

APRIL 7, 2025

” Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy 3. Social media scheduler What it is: An application that helps marketers plan, schedule, and generate social media posts across various platforms. How it works: Users input their marketing goals, target audience and preferred posting times.

Key Performance Indicator

Martech

SEPTEMBER 23, 2024

This integration ensures that all tools work cohesively to support marketing strategies. Data management and analysis: They oversee the collection, management, and analysis of marketing data. This includes tracking customer interactions, campaign performance, and other key metrics to inform data-driven decision-making.

Management

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring?

eCommerce

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way.

Management

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. What are Social Media Metrics?

Key Performance Indicator

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience.

Product

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here. Wild, right? Better results.

Marketing Strategy

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. What are micro-moments? They’re brief, constant and decisive.

Customer

Power Digital Marketing

JUNE 3, 2025

Unlike multichannel marketingwhere channels operate independentlyomnichannel marketing ensures that all interactions are interconnected, delivering consistency and personalization at every stage of the customer journey. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator

Sprout Social

JUNE 27, 2025

For example, any conversions or spikes in product page traffic can connect back to your video and show that it’s made a difference for your company. Review video performance and adapt: YouTube analytics helps you create a tight feedback loop. Prove ROI with increased watch time on product videos and visits to tracked links or pages.

Analytics

Marketing Insider Group

OCTOBER 1, 2024

Driving Customer Engagement and Personalization Data insights allow businesses to understand their customers on a deeper level, enabling personalized marketing, tailored product recommendations , and improved customer service. From there, companies can make informed decisions based on actual data rather than assumptions.

CRM

Vertical Response

NOVEMBER 20, 2024

Understanding Email Marketing Email marketing serves as a direct marketing channel. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing

Hubspot Marketing

MAY 9, 2025

And so if you are a brand and you have a product that you want people to buy, you need those people. If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. Brands have a limited view of what effective inclusive marketing is.

Market Trends

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price

Use Insider

SEPTEMBER 13, 2024

AI email marketing software ensures that every email feels personal and relevant, whether suggesting products based on previous purchases or adjusting messaging to match a recipient’s tone and style. Together, these AI-powered features transform email marketing into a more personalized, data-driven, and effective channel.

Transform

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator

Buffer Marketing

DECEMBER 5, 2024

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals. Map your mentions to a world map.

Analytics

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Generate 500 qualified leads in two months.

PR

Search Engine Land

AUGUST 12, 2024

Also, recognize that humans want to talk to humans when evaluating which campaigns are important in a holistic strategy. Leverage data and analytics Use data to track key performance indicators (KPIs) across all stages of the funnel and adjust strategies accordingly.

Key Performance Indicator

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform

Sprout Social

JUNE 11, 2025

For example, if you want to promote a travel product to a luxury audience, partner with a content creator who caters to that audience. For each creator, add their niche, target audience and key attributes or interests that resonate with their followers. Influencer rating cards should offer strategic insights.

Influencer Marketing

Welcome Software

FEBRUARY 25, 2025

This approach eliminates guesswork, ensuring strategies are grounded in data and designed to drive impactful results. Speed in execution Retail moves fast, and so must marketing strategies. Here’s how its key capabilities address this challenge and empower brands to move beyond guesswork.

Transform

Vertical Response

JUNE 4, 2025

Keeping a close eye on these metrics can help you identify and address issues before they lead to marketing amnesia. Establishing Brand Equity Establishing brand equity is a cornerstone of any successful marketing strategy. Improving the customer journey at every touchpoint ensures a more memorable experience.

Branding

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? What kind of products do they purchase besides yours?

Copywriting

SocialPilot

JUNE 27, 2025

Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. 2 Promotional Posts – Promote your product, offer, service, or success stories. Like: Increase Instagram Story link clicks by 25% in (content) Boost X (Twitter) engagement rate from 1.2%

Thought Leadership

Lusha

NOVEMBER 18, 2024

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Your team becomes more productive and efficient, leading to faster sales cycles and more revenue growth.

CRM

Vertical Response

NOVEMBER 29, 2024

Understanding customers better allows email marketers to craft campaigns that resonate more deeply, enhancing engagement and effectiveness. Introduction Email marketing serves as a powerful sales driver, offering greater reach and ROI than many other marketing channels. It also plays a significant role in building brand loyalty.

Email Marketing

Hootsuite

DECEMBER 3, 2024

All of this can help guide your content strategy, brand voice , and even your product development process. Your target market is a more specific set of people. It’s the people who are most likely to actually buy your product and services. The key is to consider how people will use the data you report to them.

Analytics

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Buffer Marketing

NOVEMBER 25, 2024

Where we’ll walk you through creating a successful influencer marketing strategy step by step, whether you're just starting out or looking to level up your existing program. What is influencer marketing? In return, brands pay influencers a flat fee, sales commission, gifted products, or a combination of these.

Influencer Marketing

Martech

FEBRUARY 24, 2025

Statistical modeling: R provides a wide range of statistical techniques, enabling marketers to build predictive models. These models can help in forecasting sales, customer lifetime value, and other key performance indicators. This allows for targeted marketing strategies that resonate with specific groups.

Key Performance Indicator

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Start with a Strategy. Your first play should be a content marketing strategy.

Marketing Strategy