Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count. If you’re targeting Manhattan, N.Y.,

SEO 128

SEO User-Generated Analytics Customer 128

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? TABLE OF CONTENTS What is landing page analysis? First things first.

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

NOVEMBER 7, 2023

We all know what’s involved in crafting the perfect, most SEO -conscious article for the web. Even though Google hasn’t officially confirmed it, I believe that when an article does well on social media (gets a lot of likes, shares, and comments), it is more likely to appear in the Google Discover feed.

Retail 113

Retail SEO Price Fashion 113

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. Navigate to our ChatBot page and get ready to write prompts. About the chatbot. How it works.

SEO 126

SEO Search Marketers Content Marketing Marketing 126

AWeber

FEBRUARY 12, 2024

In this article, we’re going to share the different ways some of the top 100 Etsy sellers are using to collect email addresses. What do you need to start collecting email addresses? Learn how Etsy top sellers collect email addresses Create your sign up landing page You have email addresses, now what? How to use it?

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

Search Engine Land

SEPTEMBER 27, 2023

Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your business to search engines, which helps make your website more relevant for certain search queries.

SEO 124

SEO Place Product Customer 124

Hubspot Marketing

AUGUST 25, 2023

"I've already got some l anding pages , so why should you make more?" Landing pages are an indispensable part of marketing. Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, jump to the information you need: Why do you need more landing pages?

Inbound Marketing 103

Inbound Marketing B2C eBook Promotion 103

Search Engine Land

FEBRUARY 22, 2024

This article explores key considerations for optimizing location targeting in Google Ads campaigns. Connecting geotargets to localized landing pages. What to consider before targeting locations in Google Ads Does your business have specific products or services by location? Balancing automation versus manual control.

User-Generated 115

User-Generated Advertising Advertisers Product 115

Search Engine Land

SEPTEMBER 7, 2023

a user landed on a thank-you page). Here’s what Google says: “By activating Google signals, you enable Google Analytics to collect data about your traffic in addition to data collected through a standard Google Analytics implementation in order to provide additional features like cross-device audiences and insights.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Orbit Media Studios

JANUARY 16, 2024

At the end of this article, we’ll give you a chance to provide your own input. Vague homepage headers …we’re the best, at what? It’s the first question of every visitor on every web page: “Am I in the right place?” Ironically, the “what we do” information is usually just below the headline in smaller text. But should you?

PR 123

PR SEO Place Promotion 123

Hubspot Marketing

FEBRUARY 22, 2023

In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Landing Page : This is where your lead magnet captures information provided by the visitor. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Sachs Marketing Group

DECEMBER 11, 2023

Crafting a landing page that drives results is all about clarity and focus. Your landing page should immediately capture attention, communicate the value of your offer, and persuade visitors to take action. In this article, we’re exploring how to design a landing page and sharing a few tips to help you get started.

Transform 77

Transform Health Digital Marketing Copywriting 77

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. So, why start from the bottom in B2B?

SEO 115

SEO User-Generated Promotion Email Marketing 115

Search Engine Land

APRIL 5, 2023

Defining quality score Let’s take a step back and talk about what quality score actually is. In this article by Navah Hopkins, she defines quality score as “a score calculated by Google and Microsoft alongside your bid to determine your ad rank.” But quality score can be a confusing metric that sparks debate.

B2C 104

B2C Advertising Advertisers Energy 104

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages. What is a 404 page? PitVipers 3. Southwest 4. Chubbies 5.

Branding 125

Branding Transform eCommerce Promotion 125

Search Engine Land

JUNE 12, 2023

Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” ” This article explores two quality score components linked to relevance – landing page experience and ad relevance.

Advertising 100

Advertising Advertisers Customer Branding 100

Search Engine Land

NOVEMBER 14, 2023

What is SearchBot. The arrival of SearchBot was announced in We turned Search Engine Land into a chatbot , May 31. What we’re saying. The post SearchBot upgraded with 12 new personas, AI image generation appeared first on Search Engine Land. Create images using generative AI. Get prompt suggestions and tips.

Copywriting 111

Copywriting SEO Analytics Management 111

Unbounce

MARCH 22, 2022

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. An anchor link lets a visitor jump between sections of a page. Or save them from having to scroll all the way down to the last section of a page?

User-Generated 145

User-Generated Place Customer Product 145

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Finance 105

Finance Manufacturing Health Education 105

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? You need to know what the numbers mean in order to use them to make informed decisions. What is Digital Marketing? Visitor types: What percentage of visitors are newcomers?

Digital Marketing 78

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 78

Search Engine Land

OCTOBER 23, 2023

Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! You’ll see why if you look closely at some of Bard’s answers in this article.

SEO 140

SEO User-Generated eCommerce Customer 140

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

SEO 120

SEO User-Generated Analytics eCommerce 120

Rock Content

APRIL 10, 2024

Have you ever visited the third or fourth page of Google’s search results? But they’re so buried that it’s difficult to find or need them—after all, you already have several other pages of tailored results shown first. What Is On-Site SEO? You might find some amazing gems hidden there.

SEO 88

SEO Copywriting Branding Product 88

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 104

SEO Education Promotion User-Generated 104

Search Engine Land

SEPTEMBER 22, 2023

This article reveals more details about the tests and the result we weren’t expecting but upstaged the three industry-leading chatbots. This enabled us to objectively measure our custom campaign in GA4 by tracking which PR content generated more new users to a landing page on Paine Publishing’s website.

PR 117

PR User-Generated Analytics Communications 117

AWeber

NOVEMBER 2, 2022

And that's what most people use it for. What would you do if Instagram shut down tomorrow? But email can still offer what social media cannot: With email, you own your audience. Step #1: Put a landing page in your social media bios. This makes it incredibly easy for your followers to find what they’re looking for.

Email Marketing 129

Email Marketing Promotion Communications eBook 129

Unbounce

FEBRUARY 15, 2024

/ Landing page examples What is a splash page? That’s where splash pages come in. A splash page is your first opportunity to make an impression and communicate to your website visitors, just like the doorman outside your brick-and-mortar who greets visitors. TABLE OF CONTENTS What is a splash page?

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.     What is an influencer media kit? Enter: a media kit.

Influencer Marketing 94

Influencer Marketing Social Media Marketing Price Fashion 94

Search Engine Land

SEPTEMBER 6, 2023

What comes to mind when you think of the fading days of summer? Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

SEO 136

SEO User-Generated Shoppers Retail 136

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. This attracts qualified leads who are already interested in what you have to offer. beginner hikers vs experienced hikers).

Whitepaper 97

Whitepaper User-Generated eBook Health 97

Search Engine Land

DECEMBER 27, 2023

By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. I say this as someone who has been in this industry since 2007. Google opened access May 25. Dig deeper.

SEO 128

SEO User-Generated Gen Z Analytics 128

Search Engine Land

SEPTEMBER 5, 2023

Here is why this is a problem and what can be done about it. Adult-intent traffic, on the other hand, describes the intent behind the search query, regardless of the content of the page it lands on. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

SEO 136

SEO User-Generated Analytics eCommerce 136

Search Engine Land

FEBRUARY 2, 2024

This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. Add the long tail versions to get a better representation.

SEO 134

SEO Real Estate User-Generated Analytics 134

Search Engine Land

AUGUST 9, 2023

Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” ” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. What CNET said.

SEO 98

SEO Communications Place Marketing 98

Search Engine Land

SEPTEMBER 20, 2023

If you have a list of target keywords for new pages, you can turn them into URLs with some quick functions. Change URLs with CONCATENATE and JOIN functions Let’s say you want to see which pages on your site aren’t performing well and need to be updated. This is also handy for searching by page path in Google Analytics.

SEO 140

SEO Analytics Search Marketers Customer 140

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? What was Google thinking? See Search Engine Land’s follow-up stories: Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For. Buying links?

Search Marketers 117

Search Marketers Marketing Marketers Manufacturing 117

Orbit Media Studios

FEBRUARY 14, 2023

A small handful of articles pull in a big percentage of traffic and conversions. A few posts bring in a lot of traffic, while most articles drive little or no traffic. A few posts bring in a lot of traffic, while most articles drive little or no traffic. Once you’re done, you’ll know what works where.

SEO 145

SEO Content Marketing Analytics Promotion 145