Search Engine Land

OCTOBER 11, 2023

Greenwashing can anger consumers and bring unwanted bad PR and a potential fine or penalization. While these aren’t enforceable laws, that doesn’t mean your organization will be safe from prosecution outside of the U.S. Where to check within your Google Ads account The first places to check are within any of your search campaigns.

Branding 113

Branding Law PR Fashion 113

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. Well, let’s say a potential client is searching for personal injury law. How did they find your law firm? This keyword could be something like “Property law Chicago.” Then let’s go.

Law 52

Law PR Digital Marketing SEO 52

Sprout Social

OCTOBER 18, 2018

Many organizations make the mistake of waiting until they’ve already faced a PR disaster to put a policy in place. A well-crafted social media policy: Defends against security risks and legal issues: Social media presents complicated considerations for things like privacy law. PR management. Message approval.

Law 111

Law PR Finance Retail 111

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

Pharmaceutical 119

Pharmaceutical Energy PR Law 119

Hootsuite

JUNE 14, 2023

This can help you preempt any potential issues and take steps to redress them before they turn into a PR nightmare. Just be sure to manage expectations by advertising the hours during which the account is being monitored. Hootsuite Hootsuite allows you to manage and monitor all of your social media platforms in one place.

PR 81

PR Law Advertising Advertisers 81

Exposure Ninja

MAY 23, 2024

Our actionable local business SEO tips will help you: Create dedicated and optimised location pages Produce locally-focused content Build local links Claim and manage listings Get more positive local reviews Appear prominently in local pack results. It will have multiple stores in one city but still manage to keep the URLs straightforward.

SEO 52

SEO User-Generated PR Law 52

Hootsuite

JUNE 19, 2023

Financial service institutions have a responsibility to protect their customers’ data, maintain the integrity of their services, and manage their reputations. These policies should define appropriate and inappropriate conversations and how to manage negative feedback. Why create a social media policy for banking employees?

Law 96

Law Communications PR Management 96

Exposure Ninja

NOVEMBER 13, 2023

Most law firms have been in one of these situations: You’ve been getting a steady flow of leads but you’re not seeing the growth you want. Download Your Free Copy Improve Your Law Firm’s Website and Landing Pages Your website helps you get clients 24 hours a day, 7 days a week. Consider the information on your website.

Law 52

Law User-Generated Digital Marketing SEO 52

Hootsuite

JULY 29, 2019

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. Prevent a full-blown PR crisis. Make a plan of action for a security or PR crisis. Outline how to stay compliant with the law.

PR 111

PR Law Management Education 111

Exposure Ninja

APRIL 2, 2024

Our actionable local business SEO tips will help you: Create dedicated and optimised location pages Produce locally-focused content Build local links Claim and manage listings Get more positive local reviews Appear prominently in local pack results. It will have multiple stores in one city but still manage to keep the URLs straightforward.

SEO 52

SEO User-Generated PR Law 52

Hootsuite

JUNE 22, 2023

The fact is, healthcare organizations need to take extra precautions when it comes to managing their social media presence. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online.

Health 94

Health Law Communications Finance 94

Duct Tape Marketing

MAY 22, 2024

Key Takeaways With over 30 years of experience at Bon Appetit Management Company as Chief Strategy and Brand Officer, Maisie Ganzler shares her insights into the practicalities of sustainability. 18:30] Is there some place that you would invite people to find about your work, connect with you and pick up a copy of profit first for creatives?

Transform 82

Transform Food Price Millennials 82

Hootsuite

MAY 15, 2023

Getting effective performance data is important for all businesses, but especially for franchisors managing teams of franchisees. Reduce response time (and your workload) Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite’s Inbox today.

Social Media Marketing 93

Social Media Marketing Analytics Marketing Marketers 93

Hubspot Marketing

JUNE 7, 2022

You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations. You can easily adapt and customize as needed for your PR needs. Below, you’ll find several helpful templates to jumpstart your content marketing strategy. Content Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Search Engine Land

FEBRUARY 17, 2023

Google Ads intros ‘continuous audience sharing’ for manager accounts 2020: The opt-in capability was available in manager account settings. Google Wants Mountain View To Change Zoning Laws 2010: Google wanted to enable their employees to live closer to the Googleplex, which would make for happier employees.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. See how Fifty & Five racks 3.7M social messages annually. Friendemic. BConnected, LLC.

Non-Profit 69

Non-Profit PR Social Media Marketing Retail 69

Set Up

MARCH 22, 2022

Forgione: My parents – all of them – were in some form of marketing, advertising, or PR. And not to mention – my mom, who decided to pick her career back up and go to law school after staying home with us for many years. It sounds simple, but I think many managers are either too risk adverse or too busy to hold space for people to try.

PR 52

PR Marketing Marketers Law 52

Hubspot Marketing

AUGUST 21, 2023

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. Developing a consistent brand starts with creating a brand style guide. Create easy-to-use branded templates.

Branding 98

Branding PR Law Energy 98

Duct Tape Marketing

MAY 6, 2016

The letter of the law. A good place for businesses to start is the Federal Trade Commission. This article also distinguishes differences among various state laws. In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Cybersecurity a serious matter.

Law 34

Law PR Communications Price 34

Duct Tape Marketing

FEBRUARY 9, 2023

There's probably a whole section on time management books, some of which I suggest you probably drew from. Or I don't want my mother-in-law to find out that I have somebody making, you know, lunches for my kids or meal prepper or dinners or whatever it is. This is a great place to throw in, you know, explain buyback rate.

Energy 75

Energy Management Place Product 75

Hootsuite

OCTOBER 1, 2019

Put them in the right place (i.e., If you’re a semi-disgraced influencer like Caroline Calloway, maxing out your 2200 characters to detail the ins and outs of a convoluted personal narrative over dozens of posts might help you maximize a PR surge. Save time managing your Instagram presence using Hootsuite. in the comments).

User-Generated 111

User-Generated PR Law Shipping 111

Duct Tape Marketing

JUNE 14, 2018

Allen Gannett: The idea that these people are rolling these boulders up a hill by themselves is just not true, and so I think we’re surprisingly susceptible to these sort of PR person propagated narratives around creativity, because I also think, John, we kind of like it. Allen Gannett: The first law that I talk about is consumption.

Law 61

Law PR Management Analytics 61

Duct Tape Marketing

DECEMBER 7, 2022

09:04): I think that kind of mindset shift is helpful because it kind of just points you toward understanding, like I need to look for evidence in all the different places where it may be, you know, if you think of a courtroom drama, there's always, you've got the human folks coming in, that's the corroboration. Like should it be reflective?

Marketing 79

Marketing Marketers Education Price 79

Duct Tape Marketing

NOVEMBER 26, 2019

” But I bet you universally there would be agreement on hiring and managing people is probably the hardest part of growing a business. We don’t want to have to our members playing pool for them to feel like, “Wow, this is a great place to work. But project manager overall is a harder one to fill.

Price 65

Price PR Law eCommerce 65

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Regulatory-related projects are instituted because a law is being or will be broken. Why is executive ‘buy-in’ important for email marketing?

Email Marketing 105

Email Marketing Transform Health Marketing 105

Hubspot Marketing

MAY 13, 2019

In fact, you spend so much time planning and executing on the email strategy, you hardly ever connect with the other marketers on your team who manage the company’s blog and content, social and chat, website, video strategy, events, PR, and more. And this isn’t unusual. Marketers need to take a step back and see the bigger picture.

CRM 141

CRM Customer Journey Marketing Marketers 141

Hubspot Marketing

FEBRUARY 21, 2019

They have more — and more valuable — digital assets than your average consumer but less security than a larger enterprise-level company … placing them right in a “ hackers' cybersecurity sweet spot.”. But cybersecurity is about more than just avoiding a PR nightmare. Investing in cybersecurity builds trust with your customers.

Non-Profit 105

Non-Profit PR Law Education 105

Hubspot Marketing

DECEMBER 8, 2016

Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). It also shares details like author and publisher contact information that are useful for PR professionals. 16) Bookmark Manager. Price: Free.

Product 145

Product SEO Price User-Generated 145