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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). One of the ACCC’s key remits is social media.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Unless your #socialmedia images are commissioned or created in-house, you may be breaking the law. copyright law provides statutory damages up to $150,000 per image for willful infringement. People often cite “fair use” as a defense for breaking copyright law. Click To Tweet. Fair use” isn’t what it sounds like. Click To Tweet.

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Australian social media demographics to inform your strategy

Sprout Social

With this in mind, networks subject to the law can expect to see their under-16 user base fall dramatically. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1 Hello, is it social media you’re looking for?

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Higher education marketing: Tips on how to ace your advertising

illumin

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. That means taking advantage of both online and offline channels to ensure that you are getting as many touchpoints with your target audience as you can.

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Gen Z Business Spotlight: Chamberlain Coffee

Hubspot Marketing

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

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Who is Generation Alpha, and Why Are They Important to Marketers?

Neil Patel

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Baby boomers brought significant economic influence. Generation Alpha Education Trends.