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Navigating the cookieless future with cross-functional teams

Martech

Dedicated teams can focus on developing and implementing strategies for the upcoming privacy shifts, whether that be evolving first-party data strategies, implementing cookie alternatives like Unified ID or responding to shifts in privacy laws. Data analytics, customer service and marketing to glean new ways to target customers.

Law 120
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3 Classic Copywriting Books You Need Now More than Ever

Digital Marketer

With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting. However, when you combine the fundamentals with modern technology, you become unstoppable. For example, almost every review will cite Schwartz’s advice that demand for a product cannot be created—only channeled. (I

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. Companies will be required to make all privacy policies public and will not be allowed to deny a service or product based on an individual’s agreement to waive their privacy rights.

Law 130
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Why can’t AI content generators just follow the rules?

Martech

Trained on case history in law school, their written arguments are based on precedent. Any new technology ushers in a time of uncertainty and unknown change. Giving credit where credit is due has always been right, no matter what the situation…or technology. Attorneys are a great example.

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10 New Retails Trends You Need to Know for 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels.

Retail 105
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When is a martech stack too complex?

Chief Martec

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. These encompass a ton of new tools and tactics that have expanded the scope of martech operations at many companies. GDPR and privacy laws = increased complexity.

Transform 125
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How to protect customer trust when using AI

Martech

Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.

Customer 122