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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. With tools like Google Cloud AI and Salesforce’s Einstein, retailers can craft personalized product recommendations, targeted offers, and dynamic pricing tailored to individual shoppers.

Gen Z 101
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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. They often include product images, scarcity messaging, or special offers to re-engage shoppers.

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Australian social media demographics to inform your strategy

Sprout Social

With this in mind, networks subject to the law can expect to see their under-16 user base fall dramatically. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Marketers can capitalise on these frequent visits by promoting bite-sized content in the Discover feed.

Gen Z 64
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Prevent ADA and Web Accessibility Lawsuits with accessiBe’s ADA Compliance Checker

Jeff Bullas

Besides ADA Title III, accessiBe helps you comply with other accessibility regulations: Section 508 of the Rehabilitation Act of 1973 (a US federal law), European Accessibility Act (EAA/EN301549), Accessibility for Ontarians with Disabilities Act (AODA), with the Accessibility Canada Act (ACA), Israel Standard (IS) 5568, and others.

Law 246
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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Not only should you be working on it behind the scenes, but you should promote your commitment to it, which could strengthen your brand equity. Website accessibility is more than just good practice; it’s the law. there are multiple laws to comply with for site accessibility: Sections 504 and 508 of the U.S. Legal Compliance.

Law 141
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New Survey Reveals Customer Preferences for Promotional Text Messages

DIY Marketers

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back! Don’t do it!