Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO

Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. This could work.

SEO

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO

Search Engine Land

AUGUST 12, 2024

Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other. Step 2: Research and design helpful content SEO is only successful with thorough research, which should help shape your ideas before you start creating content. Entity research : On-page SEO is more than just keywords.

SEO

Backlinko

AUGUST 7, 2024

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap?

SEO

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing

Marketing Insider Group

JANUARY 6, 2025

Strategic calls-to-action and internal links turn blog readers into leads, guiding them through the sales funnel seamlessly. Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. Encourage readers to subscribe, share, or click through to learn more.

Inbound Marketing

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. Why Is SEO Important for Real Estate Sites?

Real Estate

Backlinko

DECEMBER 23, 2024

Make sure they can find you online through search engine optimization (SEO). Why Contractors Need SEO Done right, SEO makes your contracting business more visible online. My team launched an SEO campaign for them to rank them for important keywords that their prospects are searching: This drives valuable traffic to their site.

SEO

Search Engine Land

SEPTEMBER 5, 2024

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. What level of content updates is SEO expected to do?

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. link] No, 1000 visits isn’t a lot of traffic, but remember that this is only referral traffic from within browsers. This is similar to SEO featured snippet optimization. This moment, like many others over the last 30 years, is a marker in history. Be concise.

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just look at the 89.3

SEO

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond. Building AppScripts.

SEO

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

Digital Marketing

Backlinko

APRIL 29, 2025

What matters is understanding which meta tags are important for SEO and how to optimize them for better visibility online. Let me make it clear early on: Your meta tags are not the most important aspect of your sites SEO. But optimizing them wont hurt your SEO. Which Meta Tags Actually Matter for SEO?

SEO

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. In this guide, you’ll learn all about organic traffic, including how to measure and increase it. At a minimum, youll be investing time into content creation and SEO.

SEO

Hubspot Marketing

JANUARY 24, 2025

The Importance of Keyword Mapping: SEO and Beyond How to Map Keywords: A Guide to Start Your Keyword Mapping Journey What is keyword mapping anyway? The Importance of Keyword Mapping: SEO and Beyond Of course, keyword mapping will help you maximize opportunities with search engines like Google. Personally, I like SEMrush.

SEO

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

SEO

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Search Engine Land

JULY 22, 2024

By targeting a similar buyer base and including products they want, rather than relying on big brand budgets, you can achieve more conversions with affiliate and paid sponsorship links, encouraging them to make another media purchase. SEO Search engines have entered the shopping process. PPC and paid social. Affiliate and influencer.

SEO

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

Transform

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. Assist with link acquisition. That said, I actually started in link building (i.e.,

SEO

Marketing Insider Group

JUNE 16, 2025

You may have heard someone toss around the phrase “write for SEO.” SEO-friendly blog content sounds simple (until you sit down to actually write it). Writing SEO-friendly blog content isn’t about stuffing keywords or gaming Google. What Makes Content SEO-Friendly? They organize your ideas and add SEO value.

SEO

Marketing Insider Group

JULY 31, 2024

Whether you want to separate different products, target specific regions, or enhance your site’s functionality , using subdomains can influence your SEO efforts. You can enhance site organization and user experience with subdomains, but they require dedicated SEO efforts to build authority. What Are Subdomains?

SEO

Backlinko

MAY 14, 2025

That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. As Leigh McKenzie, our Head of SEO puts it: Forecasting is hard, and imperfect, but its essential. Plus, a spreadsheet to project SEO traffic in minutes, right now.

SEO

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

User-Generated

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. This is where SEO, CRO and UX work come into play.

Retail

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. I learned this the hard way. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. But if you want to successfully sell SEO services, youll need a few essentials. Pro tip: New to SEO? Nontraditional search results.

SEO

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Competing URLs: Links to top-ranking posts for the primary keyword. What Is a Content Brief?

Whitepaper

Backlinko

MAY 12, 2025

In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. You might think that SEO keyword stuffing only happens in blog content or sales copy.

SEO

Backlinko

JANUARY 6, 2025

Here’s a simple process to get started: Send a brief email with a link for a 15-minute call. Read more: SEO vs. SEM: Whats the Difference? Bonus: Heres a link to a 14-day trial on a Semrush Pro subscription. So you want to maximize their SEO potential. Approach each conversation with genuine curiosity.

eCommerce

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” SEO integration Verify keyword placement in key sections. The GPT knows a lot about AI.

Transform