Martech

MARCH 24, 2022

Constantine von Hoffman, Managing Editor. It is very difficult to explain the choice of the letter Z and its use in a mobilization and PR campaign. … It turns out that the Russian world is protected under a Western letter. It turns out that the Russian world is protected under a Western letter. Is victory at hand?

PR 100

PR Digital Marketing Customer Management 100

Litmus

NOVEMBER 16, 2023

Typography is the styling of the written content and includes typeface, weight, size, color, and letter spacing. A typeface, or a font family , is the design of a set of characters, including letters, numbers, punctuation marks, and symbols. Sans serif , meaning ‘without serif’ in French, has clean, precise ends to each letter.

Price 101

Price Transform Communications Retail 101

Hubspot Marketing

DECEMBER 19, 2023

It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze , with courts and other related businesses popping up everywhere. In 2024, more niche sports will follow.

Gen Z 99

Gen Z Non-Profit Millennials Shipping 99

AWeber

JANUARY 25, 2024

Here are some key factors to consider when choosing the right font for your blog: Choose a font that aligns with your brand Early 20th-century editor Beatrice Warde described fonts as “the clothes that words wear”. That’s why it pays to nail your choice of blog fonts. I want people to stick around on my blog, not whizz through and bounce.”

Health 90

Health Branding Advertising Advertisers 90

Hubspot Marketing

JANUARY 11, 2023

Can I remove any bullet points and mention this information in a cover letter? As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves.

Management 145

Management Marketing Marketers Inbound Marketing 145

Hubspot Marketing

JULY 15, 2022

Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you're winning, at all. It is time we step up our digital advocacy efforts. What is your goal?

Place 103

Place Communications Management Customer 103

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

User-Generated 114

User-Generated SEO PR Digital Marketing 114

Lynton Web

OCTOBER 25, 2022

Think about how you feel when receiving a gift, a letter, or even a bouquet. The last thing people want to feel like is a cog in a machine that keeps a company operating. As marketers, we sometimes forget that as we pump out blog after blog. All these things are personalized to you, making you feel special. Here are some easy ways to start.

Price 98

Price Education Management Promotion 98

Search Engine Land

JANUARY 17, 2023

2022: I joined the team as Senior Editor. Now I’m Managing Editor of Search Engine Land & SMX. Google blackens its logo, configures Googlebot to crawl at a much lower rate. At the time, many feared the proposed legislation would censor the web and hurt U.S. businesses. businesses. What about the SEO impact? Also on this day.

Search Marketers 107

Search Marketers Marketing Marketers SEO 107

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. It helps writers and editors get started in developing pieces of content.

Whitepaper 112

Whitepaper User-Generated Transform PR 112

Hubspot Marketing

OCTOBER 12, 2023

Social media or an SEO resource? An online community or a way to earn money writing? All of the above. You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. Now, I'm going to tell you how I use Medium, and how you can too. What is Medium?

Promotion 118

Promotion eCommerce SEO Affiliate Marketing 118

Search Engine Land

MARCH 23, 2023

Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. Google told us so in 2015. As for the other two?

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Rock Content

MAY 18, 2023

It’s a project that brings together eleven articles selected by editors of the NYT with news to enjoy over the weekend. As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. Not a programmer, not an IT professional. I swear I only know a little bit of HTML and CSS).

CRM 86

CRM Branding Digital Marketing Product 86

Rock Content

DECEMBER 20, 2023

Do you also feel like you blinked, and the year is over? Still, at the same time, we must admit that a lot happened in 2023. Artificial Intelligence exploded, dominating marketing and business discussions – sparking both celebration and skepticism. Another topic that surfaced more than usual in 2023 was “rebranding.” So why do it?

Transform 52

Transform Pharmaceutical Branding Communications 52

Buffer Marketing

APRIL 11, 2024

  As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. 

Energy 106

Energy Marketing Marketers Direct Mail 106

AWeber

JANUARY 23, 2024

Because email delivery isn’t the same as email deliverability ; those six extra letters make a whole world of difference: Email delivery is whether the receiving mail server accepted the email and delivered it to the mailbox, regardless of which folder it lands in. This is because you’ve got a history of back-and-forth conversations.

Price 89

Price eCommerce User-Generated Affiliate Marketing 89

Hubspot Marketing

OCTOBER 19, 2022

Or, if you’re a video editor, you can share links to the clips you’ve produced. A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Table of Contents.

Copywriting 102

Copywriting Non-Profit Management Content Marketing 102

Hubspot Marketing

AUGUST 28, 2023

Internet slang spreads like wildfire and sometimes seems to come out of nowhere. Some are short-lived, some are used in niche communities, but some go so far as to be included in dictionaries. Whether you spend time online as a casual user or a marketer enacting a social media strategy, you want to know what different slang and abbreviations mean.

B2C 97

B2C New Technology Place Marketing 97

Orbit Media Studios

JANUARY 3, 2024

Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Now, to indicate relevance and quality, the page should use the target keyphrase, but also the page should use the closely related phrases. Here is a walkthrough of semantic SEO from my presentation at Content Jam 2023.

SEO 127

SEO Copywriting CMO Analytics 127

Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” ” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. ” So, is keyword research obsolete yet? Also on this day. What tocan you do?

Search Marketers 98

Search Marketers Non-Profit Marketing Marketers 98

Ariyh

JUNE 19, 2023

vs. 13.9%) to write a letter supporting someone they heard on headphones versus on speakers. vs. 13.9%) to write a letter supporting someone they heard on headphones versus on speakers. New to Ariyh ? Here’s all you need to know. 📝 Intro You’re listening to your favorite podcaster. Here’s what they found.

Retail 57

Retail B2C Price Advertising 57

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. How do they expect us to sound?

Copywriting 127

Copywriting Transform Thought Leadership Customer Journey 127

Search Engine Land

FEBRUARY 13, 2023

Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value. Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Vertical Response

JULY 11, 2022

Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience. Financial Post reports that companies have an average return of $42 for every $1 spent on email marketing. Not sure where to start?

Email Marketing 101

Email Marketing Whitepaper Marketing Marketers 101

Hubspot Marketing

DECEMBER 5, 2023

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. You need something strong and irresistible — a solid foundation to base a strong pitch on.

Thought Leadership 108

Thought Leadership Copywriting Education Email Marketing 108

Hubspot Marketing

MARCH 10, 2023

Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. So, a CTA needs to inspire, encourage, and coax a person into action, but not bore, scold, or distract.

Transform 111

Transform Food Price Product 111

AWeber

MARCH 7, 2023

Everyone’s probably telling you that you need an email list, and they’re right. But it can feel overwhelming to think about creating another piece of content. Their value is that they filter down all of the noise on the internet into the most interesting information in a specific area. They do the work of pre-qualifying content for your readers.

Transform 110

Transform Place Product Advertising 110

Hootsuite

AUGUST 22, 2022

LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol. Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Professional nerdsss.). India – 67.6

Thought Leadership 92

Thought Leadership Analytics Social Media Marketing Management 92

Hubspot Marketing

MAY 10, 2022

College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. We want to help. Why is it hard to find a job after college? As of 2020, 38.3%

Energy 97

Energy Shipping Management Price 97

Orbit Media Studios

JANUARY 25, 2022

Blog posts are a written, text-based medium, right? Not really. The text is only part of it. The blog images are critical. They are an all-important ingredient, second only to a great headline. Visuals are a make-or-break factor for successful content marketing. Add a picture and you’ll remember 65% ( source ). Here’s why. Sound like a lot?

SEO 113

SEO Content Marketing Promotion User-Generated 113

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options before choosing or changing your Twitter handle. Twitter Name Do’s. Do use your full business name. Do use short names. Do be consistent.

Food 98

Food Fashion eCommerce Retail 98

Hubspot Marketing

MARCH 11, 2024

I felt like everyone could tell I had no experience and was utterly desperate for that to change. The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen.

Marketing 81

Marketing Marketers Communications Digital Marketing 81

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

Author: Sapir Segal Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s true, many brands invest valuable time and resources into building their online reputations over the years, but sometimes it takes just one foolish mistake for it to come crashing down. Unsupervised Content Publishing.

Thought Leadership 132

Thought Leadership Social Media Marketing Management Communications 132

Content Marketing Institute

JANUARY 31, 2019

Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. Click To Tweet.

Content Marketing 84

Content Marketing Key Performance Indicator Finance Copywriting 84

Hubspot Marketing

AUGUST 31, 2018

To start, you should understand what all these letters even mean. Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. And you’ll have this information before you ever have to commit to the vendor. RFP vs. RFQ.

Price 121

Price Management Place Target Market 121

Hubspot Marketing

SEPTEMBER 20, 2023

Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling. Your Google Calendar comes with your personal Gmail address, and you won't believe how simple it is to use and set up. Below are some of our favorite tips, tricks, and features available in Google Calendar.

Product 104

Product CRM Logistics Customer 104

Orbit Media Studios

FEBRUARY 28, 2023

Add another letter and you’ll see even more. But it’s tedious to type the next letter of the alphabet 26 times. But it’s tedious to type the next letter of the alphabet 26 times. You’re committed to content marketing. You’re committed to a publishing calendar. The deadline is looming. And your screen is blank. You are not alone.

Thought Leadership 137

Thought Leadership SEO User-Generated Promotion 137