Buffer Marketing

MARCH 21, 2024

You must research topics, outline posts, write drafts, gather visual assets, promote your content, and more with each piece you produce. Repurposing, on the other hand, means taking existing self-created assets and distributing them for new channels. 

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Search Engine Land

JANUARY 27, 2023

Keep a significant chunk of the budget for linkable assets and outreach that will lead to links down the road. Alternatively, focus on linkable assets or, even better, link magnets. Ideally, your content will be so exceptional that it will attract links naturally. That's like throwing dollar bills in the trash.

SEO 100

SEO PR Key Performance Indicator Place 100

Martech

AUGUST 2, 2022

“Information that identifies or is linked or reasonably linkable, alone or in combination with other information, to an individual or a device that identifies or is linked or reasonably linkable to an individual, and may include derived data and unique persistent identifiers.”

Law 82

Law Advertising Advertisers Communications 82

Search Engine Land

NOVEMBER 9, 2023

Educate the client about what SEO is: SEO companies need to educate their clients about SEO’s impact on their digital assets, making them aware of the value it adds. Hence, it is necessary to have discussions with the client time and again to inform him about the SEO changes made and also about how SEO is making his digital asset (i.e.,

SEO 119

SEO Health User-Generated Education 119

Search Engine Land

NOVEMBER 23, 2022

Create 'linkable assets'. Linkable assets are any kind of comprehensive, valuable and unique resources that are likely to get recommended by other publishers. It has worked for many content SEO practitioners.

SEO 109

SEO Digital Marketing Promotion Search Marketers 109

Moz

SEPTEMBER 15, 2019

Building links to your linkable assets (more on that in a second) will increase your chances of success and will ultimately raise the profile of your money pages in the long run as well. You have to create the best, most informative linkable asset. Assets can come in many forms: resource pages, funny videos, games, etc.

SEO 58

SEO Communications Digital Marketing Branding 58

Set Up

JULY 26, 2022

SEO Win #3: Creating linkable assets like backlinks. Doing this could help increase your pages' authority on the subject. SEO Win #2: Reviving old blogs with current information. Always republish old blogs with a new date – don’t just save or update the blog. Content Tip #3 - Salespeople are tools for content!

SEO 59

SEO Email Marketing Marketing Strategy Analytics 59

Hubspot Marketing

FEBRUARY 23, 2021

Instead, they should include linkable assets into their regular content calendar, alongside other types of articles that are maybe designed for generating organic or social media traffic.". Despite the many benefits we've gone over, blogging isn't always the best strategy for every brand.

User-Generated 142

User-Generated Marketing Marketers SEO 142

Duct Tape Marketing

MAY 8, 2018

By creating linkable assets, you’ll be able to attract backlinks from other sites that want to link to that content. Although rules and tactics have changed over the years, the heart of SEO still revolves around content and links. Now, don’t forget internal links either.

SEO 70

SEO Place Customer Marketing 70

Search Engine Land

OCTOBER 16, 2023

Rather than providing content for another site with an embedded link back to you, focus on developing linkable content assets for your own website’s blog or learning center. These linkable assets can take on many forms – resource articles, data-driven Infographics, interactive calculators, and so on.

Non-Profit 122

Non-Profit Transform SEO PR 122

Search Engine Land

AUGUST 2, 2023

A link building strategy involves understanding: Your content assets. This is owned assets or independent assets. Diagnosis Skyscraper technique Diagnose the current state of owned content assets, their consumers, and the creators that share them. The people who consume and create your content. How your content is shared.

User-Generated 94

User-Generated eBook SEO Management 94

Internet Marketing Ninjas

NOVEMBER 3, 2022

This could be a very useful tutorial, a niche report, a free tool or a visual asset (like an infographic). If you own a big brand with a solid following, that linkable asset will likely attract some backlinks on its own. Not each of your content assets will get linked. But don’t give up.

Place 111

Place Branding Marketing Marketers 111

Moz

NOVEMBER 18, 2019

Instead, you can support these pages — and other content on your site — through internal linking from more linkable pages. So how do you identify linkable assets? Instead, focus on assets that exist at the top of your marketing funnel and serve large audiences looking for information.

SEO 60

SEO Entertainment Promotion Branding 60

Search Engine Land

MARCH 18, 2024

Detail any images, videos or other assets needed. Remember, to do this, you have to feature something inherently linkable like statistics. Action items Make notes in your one-page SEO plan template detailing: Document what you will create. Create a rough outline of the content (bullet points are enough).

SEO 115

SEO User-Generated Promotion Product 115

Moz

DECEMBER 13, 2020

What usually happens: The content team creates what they think is a great content asset. The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach. Diversify your assets. With diverse touchpoints comes the need to diversify your assets. Optimize your landing page.

Whitepaper 60

Whitepaper Manufacturing eBook CRM 60

Rock Content

SEPTEMBER 28, 2020

Create digital marketing assets. To increase the chance of sharing, invest in creating linkable Digital Marketing assets. These are just a few examples of linkable assets that you can produce. This will allow you to build a strong network of links to your pages regarding both quantity and quality.

User-Generated 115

User-Generated SEO Digital Marketing Promotion 115

Neil Patel

JULY 7, 2021

6 Linkable Asset Types (And EXACTLY How to Earn Links With Them) : Not into writing? This guide shows you how you can still create linkable content without putting pen to paper.

PR 145

PR SEO Place Social Media Marketing 145

Hubspot Marketing

DECEMBER 8, 2023

Examples include thought leadership content, research, case studies, linkable assets, expert round-ups, and experiments. Such websites include HubSpot, TechCrunch, Forbes, Vogue, news sites, etc. To earn editorial backlinks, focus on creating authentic content with “ originality nuggets.”

SEO 109

SEO User-Generated Thought Leadership Education 109

Neil Patel

MARCH 29, 2021

Good content also builds links, so various types of content create “linkable assets” which makes it easier to build links naturally because the content is useful. Content also includes video, social media, virtual reality, podcasts, and any other type of content people can read, listen, or interact with.

User-Generated 145

User-Generated SEO Education Digital Marketing 145

Search Engine Land

APRIL 14, 2023

Treat existing content as valuable linkable assets and migrate them to the new website version. You can’t just grow from 100 to 100,000 pages overnight without causing Google trouble. Don’t deflate or inflate your page number drastically in a short time frame. How to fix it?

SEO 105

SEO Analytics Shoppers Fashion 105

Duct Tape Marketing

MARCH 4, 2016

If you’re still unsure of whether or not this type of digital marketing is for you, here are a few reasons why multimedia production will push your brand forward in 2016 and beyond: Create More Share-Worthy Posts and Linkable Assets. The more popular that a post is the more eyes that will come across it.

Product 46

Product Branding PR Education 46

Duct Tape Marketing

MAY 15, 2018

By creating linkable assets, such as videos, how-to guides, infographics, and podcasts, you’ll be able to attract backlinks from other sites that want to link to that content. Trust me, it doesn’t have to be that way. They key is to create amazing content (this ties back into your keyword research strategy as well).

SEO 74

SEO Customer Marketing Marketers 74

Neil Patel

OCTOBER 8, 2020

1) Create Linkable Content. Existing content assets – As content is a key part of your link building strategy, you will need to gather any assets you have that can be used for content creation. There are no secrets or shortcuts around this. This includes things such as raw data and client case studies.

SEO 118

SEO User-Generated Place Industry Insights 118

Duct Tape Marketing

MARCH 17, 2017

Why Linkable Content Wins and How To Create It? Create Linkable Content. Linkable content, on the other hand, is a highly-researched resource. Creators of linkable content are seen as people who have authority and credible. Actionable Tips For Creating Linkable Content for Your Business. Create Sharable Content.

Whitepaper 48

Whitepaper Entertainment eBook User-Generated 48

Moz

MAY 12, 2019

They can also be kept up-to-date automatically and — as we shall see — are discoverable and linkable like traditional websites. In a nutshell, the app shell architecture involves aggressively caching static assets (the bare minimum of UI and functionality) and then loading the actual content dynamically, using JavaScript.

SEO 61

SEO User-Generated Transform Whitepaper 61