Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. What Is Plumbing SEO? It’s not luck. The best part?

SEO

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. A content brief is a blueprint for high-quality, engaging, and SEO-friendly content.

Whitepaper

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Hubspot Marketing

AUGUST 20, 2024

Check out these articles for detailed lists and insights: Image Generation Tools Logo Generation Tools Video Generation Tools AI Writing Tools You can also dig specifically into ChatGPT with our free guide, " How to Use ChatGPT at Work." those that signal high intent, like a pricing or demo page). That’s huge. Image Source 3.

User-Generated

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Think bigger: Youre getting a snapshot of your competitors SEO strategy. For instance, Ahrefs gets an estimated 2.5k

SEO

SocialPilot

OCTOBER 14, 2024

By implementing these eight simple best practices, you can effectively monitor, respond to, and analyze your reviews, ultimately improving your online reputation and attracting more customers. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers.

Management

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. But seriously, search engine users rarely look beyond page one. Yuk-yuk-yuk!)

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Just look at the 89.3

SEO

Backlinko

DECEMBER 23, 2024

Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Why Contractors Need SEO Done right, SEO makes your contracting business more visible online. How Does SEO for Contractors Work?

SEO

Backlinko

AUGUST 7, 2024

This article will guide you on using this method to boost your rankings and attract more organic traffic. Find Pages with Specific Keywords When you need to quickly find certain details within a website, do a Google site search. Have you ever wondered how to find keywords on a website? This method is easy to overlook.

Food

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff.

SEO

Marketing Insider Group

FEBRUARY 4, 2025

Local SEO strategies remain pivotal for businesses targeting regional audiences. Local businesses benefit from optimizing for voice, as many users search for services or products nearby using commands like “find a coffee shop near me.” Artificial intelligence (AI) influences content creation and ranking systems.

SEO

Backlinko

FEBRUARY 7, 2025

On the other hand, market research studies: Consumer behavior Market conditions Demand patterns Growth trends It analyzes the current market to discover gaps you can fulfill. The real value is in analyzing multiple data sources in parallel. Information they wouldnt be able to use without analyzing the right data.

Price

SocialPilot

DECEMBER 29, 2024

Marketing agencies and local businesses that understand the role of customer review management can leverage them across platforms such as Google Business profile, Facebook page, and more to gain a sharp competitive edge. Impact on SEO Customer reviews are not just feedback, they are also a powerful SEO tool.

Management

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Secondary keywords “Healthy dinner recipes” for a page about healthy recipes 10. Keyword Type Examples 1.

User-Generated

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. What Are the Best SEO Audit Tools? The SEO audit tool you choose depends on your needs.

SEO

Vertical Response

JULY 14, 2024

This guide covers everything from understanding your audience to mastering SEO and creating great content. Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Get ready to boost your traffic naturally! Sounds chaotic, right?

SEO

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. Brand24 uses AI to analyze the sentiment behind each mention. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. But each tool has its specialties.

PR

SocialPilot

JANUARY 2, 2025

Increased Online Exposure and Local SEO We are sure that Google search algorithms love customers’ Google reviews. Your customer reviews give signals that guide signals from business reviews. A balanced combination of these reviews will assist your business toward the top of Google local search results.

Management

Orbit Media Studios

AUGUST 6, 2025

It’s variously called AIO, AEO, GEO or just SEO. Does it include all of the details necessary to help guide the user toward your brand? Remember, this isn’t traditional SEO with short queries. Because AI is reading many pages on your website (and this isn’t about ranking specific URLs), we shouldn’t just give it the homepage.

PR

Search Engine Land

OCTOBER 2, 2024

By analyzing the search terms that trigger your DSAs , you can identify valuable keywords to incorporate into your standard search campaigns. Related searches on Google ( People also search for ) When you enter a search term into Google, scroll down to the bottom of the page for a list of related searches. Processing.

User-Generated

Backlinko

MAY 12, 2025

In this guide, youll learn: What keyword stuffing looks like How it harms your SEO and credibility How to use keywords naturally to boost rankings and readability Lets start by examining how this tactic works and its rise to popularity. You might think that SEO keyword stuffing only happens in blog content or sales copy.

SEO

Backlinko

JULY 26, 2024

SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Short on time? 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Price

Martech

SEPTEMBER 18, 2024

Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos. To win these moments: Optimize for local search.

Customer

Backlinko

MAY 14, 2025

In this guide, Ill break down what makes a title tag work. It’s often the primary piece of information people use to decide which result to click, so it’s important to use high-quality title text on your web pages. We analyzed 11.8 We analyzed 11.8 But if you mess up the title tag, none of that will matter.

SEO

SocialPilot

DECEMBER 2, 2024

Why Managing Google Reviews is Critical Google Reviews has become an indispensable tool for businesses to enhance their online reputation, attract new customers, and boost their local SEO. A well-maintained review profile can significantly boost your local SEO, attracting potential customers and driving sales.

Management

SocialPilot

JANUARY 15, 2025

Invite them to your desk, provide access to a computer or tablet, and guide them through the process of leaving a comment. Highlight how review platforms guide potential customers in making informed choices and benefit the local community or economy as a whole. This helps you gauge their satisfaction before requesting a review.

Customer

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. A key pillar of digital marketing is search engine optimization (SEO). What is SEO Engine Optimization?

SEO

Backlinko

AUGUST 5, 2025

Which pages, platforms, and campaigns are working best? In this guide, you’ll learn how to run a competitor analysis to find the answers to these questions and more — regardless of your brand, industry, and experience. Just open it up in another tab, and use this article as a guide to fill it out for your top 3-5 competitors.

Food

Customers.ai

DECEMBER 4, 2024

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on. That’s not just impressive, it’s crazy!

CRM

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO

SocialPilot

JANUARY 21, 2025

A social media analytics dashboard is a centralized tool that consolidates all the key social media performance metrics across all platforms, allowing users to track, measure, and analyze the effectiveness of their social media campaigns in real time. Think of it as a real-time report card for your social media strategy. Too, tedious.

Analytics

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated

Backlinko

JULY 9, 2025

Discovery is no longer confined to Google search results pages. How GEO and SEO Work Together Before we go any further, let’s get one thing straight: You might look at this guide and think, “Isn’t this just SEO with a different name?” But GEO is just one part of a bigger shift. But GEO goes beyond content optimization.

User-Generated