Hubspot Marketing

OCTOBER 31, 2024

Think of assets like how-to guides, tutorials, or product comparisons. He realized that SEO-driven content that addressed common travel questions — like visa applications and logistics — was losing its impact, as AI could easily churn out that kind of information. Take Mohak Nahta, for example, a founder in the travel industry.

Logistics

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs.

Customer

Hubspot Marketing

JULY 25, 2024

This enables marketers to quickly generate a variety of content, testing, and refining different approaches and messages without the logistical constraints of traditional video shoots. For example, this viral video ad features a woman casually talking about a product while seated inside her car.

Transform

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Hubspot Marketing

JANUARY 23, 2025

They were a dream to freelance for because I never wasted time with logistical questions the expectations were clear and everything I needed was at my fingertips. Tell the writer what the content goal is; maybe its a blog post to address demand for a certain keyword, or maybe you need ad copy and a variety of CTAs for a new product.

Logistics

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping

Sprout Social

JULY 30, 2024

In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

Influencer Marketing

Search Engine Land

OCTOBER 7, 2024

Businesses can list local products on one of the world’s largest marketplaces while fulfilling orders within hours. Studies indicate approximately half of all product searches begin on Amazon. By leveraging Amazon’s extensive logistics network for same-day fulfillment, retailers don’t need to build out their own infrastructure.

Logistics

Hubspot Marketing

SEPTEMBER 25, 2024

But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. Once you’ve looked at the historical data from both sides, you can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product.

Logistics

Welcome Software

JULY 11, 2024

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions. Take product descriptions, for example.

Transform

Martech

JULY 18, 2024

I usually book the vacation rental and plan the logistics, but I don’t want to be the one making all the daily arrangements. Let’s do something about that now during this relatively quiet period before it’s time to jump back on the hamster wheel of email production. That’s why I delegate.

Email Marketing

Hubspot Marketing

DECEMBER 4, 2024

This could even include logistics like what day(s) of the week you’ll send your newsletter. Actionable Resources (Reports, Guides) Examples: SEOFOMO (Aleyda Solís), Work Life (Atlassian) Atlassian, the makers of Trello, has a twice-monthly newsletter with announcements, tips for a more productive work life, and stories from its own playbook.

Education

Hubspot Marketing

DECEMBER 23, 2024

Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. Previously, they sent generic product blocks, but now each email offers 32 unique product suggestions like items in abandoned carts, favorite brands, and trending products by location.

Transform

AWeber

JUNE 18, 2025

From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed. 💼 Meet Sellvia Sellvia is an all-in-one ecommerce platform designed to help entrepreneurs start and grow their online businesses. AWeber checked every box. What made the biggest difference?

Logistics

Hubspot Marketing

MARCH 17, 2025

She gives the example of how The Original Pickle Shot partnered with flavored-salt company Twang on a product giveaway. Quinns team handled the logistics, Twang donated products, and both companies shared the results with their social networks and influencers.

Gen Z

Hubspot Marketing

FEBRUARY 4, 2025

And thats on top of all the budget , strategy , and setup logistics. This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Collection The Collection Facebook Ad format pairs a video or image with a row of product images below it. How much text is too much?

Real Estate

Lusha

NOVEMBER 4, 2024

It’s time to enrich your business data and ultimately boost your prospecting productivity. Manage Your Team Like a Pro: Simplified Tools for Admins Even for the most organized admins to succeed, there’s a lot to juggle beyond team logistics. The post Lusha Product Updates: October 2024 appeared first on Lusha. Double win.

Product

Martech

JULY 24, 2025

Revisit it quarterly and align updates with product, brand and SEO leads so your team stays on the same page. to streamline feedback CMS integrations to eliminate copy/paste cycles and versioning errors Focus automation on logistics. Product or demand gen leads can help shape priorities. Keep your playbook alive.

Transform

Neil Patel

JUNE 10, 2025

The most common examples of experiential marketing include pop-up experiences, product sampling and demos, brand activations, workshops, guerrilla marketing, and AR/VR initiatives. It invites people to interact with a brand in real life through pop-up events, hands-on product experiences, creative stunts, etc.

Gen Z

Duct Tape Marketing

JANUARY 22, 2025

It's, it's really more about business to business products and services. So we worked on actual messaging for campaigns and for websites, like for homepages, product descriptions, things like that. Jacqueline Lieberman (11:49.388) You have a product roadmap, you're constantly putting out new technology. get invited to this.

Logistics

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Users also benefit from full customization, easy product importing, and 24/7 support. Here are a few key options: 7.

eCommerce

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce

Buffer Marketing

APRIL 22, 2025

Does it help build awareness by showing your products in action?   For example, if you’re creating video content to build awareness about your product or service, you’ll focus on how-to videos and explainer videos. You need to figure out: Video production logistics (equipment, setting up your camera, etc.)

Video Marketing

Buffer Marketing

MAY 13, 2025

Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?)

Analytics

Sprout Social

MAY 7, 2025

Many logistics and delivery businesses use WhatsApp to inform buyers about delivery times to make deliveries more convenient. This gives customers a direct contact option to discuss orders, ask questions about products or offer feedback. WhatsApp campaigns are used to build a community around new products or services.

Gen Z

Customers.ai

DECEMBER 30, 2024

Whether its recommending the right product or running a highly targeted ad campaign, demographic data helps you connect with your audience on a deeper level. Its especially useful for tracking product engagement alongside demographic data. We can see whos doing what and whyits a game-changer for product development, said a G2 reviewer.

Price

Buffer Marketing

APRIL 17, 2025

”, I looked at what was already going on in my life that could naturally turn into content.

Energy

Hubspot Marketing

DECEMBER 10, 2024

Here are key elements of an event communication plan: Pre-event communication with detailed registration confirmations, event logistics (date, time, location) and the shell of the agenda. Leveraging event apps for real-time updates can enhance engagement throughout the event, as well.

Transform

Welcome Software

JUNE 30, 2025

While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. Marketers must develop AI literacy , especially in prompt design, to fully unlock productivity and creativity gains. Let's dive in.

Transform

The Drum

JULY 15, 2025

181st Street Communications’ Sian Conway-Wood thinks so, exploring how a beloved brand harnessed product, promo and place to rebuild trust in the most British of ways. First, British retailer Marks & Spencer’s entire e-commerce platform crashed in April, and then its logistics fell apart.

Logistics

Brian Solis

FEBRUARY 27, 2025

How Seismic Shifts Will Redefine Industries & Human Experiences What is your vision of the “waves of new capabilities, products, ecosystems, and behaviors” that you predicted will be coming in the next five years? Generative AI, for example, represents a catalyst not only for efficiency but for augmentation and innovation.

Transform

Brian Solis

JANUARY 30, 2025

Netflix’s recommendation engine, for instance, doesn’t just keep us binge-watching; it’s the cornerstone of content production and fostering customer loyalty. By automating the mundane — data entry, inventory management, logistics — it allows people to focus on what truly matters: creativity, strategy, and problem-solving.

Transform

Welcome Software

JULY 3, 2025

Use: "We helped a global logistics firm cut costs by 18%." - Avoid: "We help companies save money." ## 4. product launch, seasonal promotion, awareness drive).** ## 2. When to use Whenever creating any form of written content. Campaign Overview **Describe what the campaign is, its purpose, and any relevant context or background.

User-Generated

Power Digital Marketing

JUNE 4, 2025

Sometimes, you’re too close to your product to see its true potential. Skip the Hiring Headaches: Avoid recruiting costs, training time, and onboarding logistics. It’s about working smarter, not just harder (or with more people). By partnering with a B2B marketing agency, you gain an external perspective.

Transform

Duct Tape Marketing

JULY 30, 2025

And sometimes that's the shyness there is like, you think the client is shy to come back to you because they might've gone off and tried another weight loss product or tried somebody else to fix their car or cut their hair or whatever it is. And it's because she actually went back to them, gave them permission to come back. Absolutely.

Price

Animalz blog

JUNE 17, 2025

13:05) Here, Matt connects research directly to product. It’s a bridge to product value. How do you organize the schedule, like the logistics of it? Matt Hummel [00:25:48]: Excluding maybe a a product led growth type company. Their content isn’t just thought leadership. 23:03) This quote shows a results-first mindset.

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