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Transformer architecture: An SEO’s guide

Search Engine Land

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

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Transforming content marketing lifecycles with AI

Martech

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Get MarTech! In your inbox.

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The data analytics hierarchy: Where generative AI fits in

Martech

Companies grapple with managing and retrieving relevant information from vast data volumes. Data: The foundation Specific pain point Managing the sheer volume and variety of collected data is overwhelming. This comes through customer feedback, market research and monitoring trends.

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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services.

Analytics 107
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How AI insights improve decision making

Sprout Social

This in-depth investigation can reveal significant regional differences in perception and enable targeted, culturally sensitive crisis management strategies. An example could be a hospital network leveraging NLP-based text analytics to transform unstructured EMR progress notes into searchable and organized data.

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