Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

Transform 77

Transform Management New Markets Manufacturing 77

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 87

Transform Customer Customer Acquisition Finance 87

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

Transform 115

Transform Fashion Health Marketing 115

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Transform 111

Transform Communications Marketing Marketers 111

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 113

Transform CMO Customer Acquisition Finance 113

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Transform 118

Transform Customer Journey Analytics Entertainment 118

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Transform 104

Transform Customer Journey Analytics Entertainment 104

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 115

Transform Shipping Marketing Marketers 115

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. But where do you start?

Transform 131

Transform Management CMO eBook 131

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead.

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 125

Key Performance Indicator Transform Marketing Mix Marketing 125

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 116

Transform Marketing Automation Platform CMO Marketing 116

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Moreover, adding a new team member significantly increases complexity and the need to communicate. Eventually, you’ll need to hire another marketer as your team grows. Marketing constantly changes with new tools, platforms, channels and tactics.

Transform 114

Transform Energy Marketing Marketers 114

Set Up

JULY 5, 2022

In the Set up CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice. Watch some of the Marketer Musings videos below: #1 - Get back up | Scott Thomas , Senior Vice President Marketing at WorthPoint. 5 - Take the leap | Tia Cummings , SVP Global Brand Marketing Lead at Square.

Transform 52

Transform CMO Marketing Marketers 52

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Transform 81

Transform Marketing Marketers Finance 81

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 97

Transform New Technology User-Generated Communications 97

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Transform 89

Transform eCommerce Retail Marketing Automation Platform 89

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 92

Direct Mail Marketing Marketers Transform 92

Search Engine Land

FEBRUARY 29, 2024

If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you. Dig deeper: A/B testing mistakes PPC marketers make and how to fix them 3. Decide to begin your journey today and transform your ad buying skills to be extraordinary.

Finance 113

Finance Transform Industry Insights Retail 113

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that? He is also founder of ConvinceAndConvert.com, one of the world’s most popular online resources for marketers and business owners. In your inbox.

Customer 107

Customer Non-Profit Transform Thought Leadership 107

Chief Martec

JANUARY 1, 2024

I expect this will be a transformative year in martech. And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. Welcome to 2024!

Transform 106

Transform User-Generated Customer Journey SEO 106

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 126

Marketing Marketers Market Trends Manufacturing 126

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 123

Analytics Marketing Marketers Transform 123

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 84

Transform Key Performance Indicator Analytics User-Generated 84

Duct Tape Marketing

MAY 25, 2023

The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast , I interview Mike Lenox. In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't.

Transform 67

Transform CRM New Technology User-Generated 67

Martech

NOVEMBER 15, 2022

I’m as much of a fan of technology as anyone in digital marketing. I’ve made a career out of using marketing technology. Apparently, someone in global HQ committed a considerable amount of the budget (seven figures) to a very large martech platform — and marketing and IT are forced to fund it. But, I’m frustrated.

Transform 99

Transform Digital Marketing Analytics Management 99

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you ready for embracing change as the new constant? You’re going somewhere with this new marketing technology. Chris Wood, Editor.

Transform 123

Transform Manufacturing Advertising Advertisers 123

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. And with consumers 2.4

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Duct Tape Marketing

AUGUST 28, 2023

5 Effective Goal-Setting Tips for Small Business Owners To Save Time And Money written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" This is often followed by: "Is my marketing strategy hitting the mark?"

Transform 59

Transform Affiliate Marketing Marketing Strategy Marketing Plan 59

Duct Tape Marketing

DECEMBER 24, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2021 written by John Jantsch read more at Duct Tape Marketing. As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it.

Customer Journey 77

Customer Journey Transform Marketing Marketers 77

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 87

eBook Marketing Plan Influencer Marketing Marketing 87

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. Managing these reviews with productive solutions can help your brand improve trust among customers and lower the negative impact of online criticism.

Customer 103

Customer Transform Shipping User-Generated 103

Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works. Marketing objectives.

CRM 75

CRM Marketing Marketers Marketing Plan 75