Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

Transform 115

Transform Finance Marketing Marketers 115

Jeff Bullas

FEBRUARY 21, 2023

Social media has disrupted publishing and marketing and how humans share information. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo.

Transform 273

Transform Logistics Manufacturing Retail 273

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. What could new lubricant technologies do for them? As a modern marketer, these pillars can also apply to your own organization.

Transform 134

Transform Energy Thought Leadership Marketing 134

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. It’s not enough to implement a new tool in the stack. Many of these digital wins don’t come easy though.

Transform 128

Transform New Markets Retail New Technology 128

Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

Management 116

Management Transform New Technology Analytics 116

Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. But it’s actually marketing that presents the biggest obstacle to its own transformation ambitions.”.

Transform 106

Transform Manufacturing Marketing Marketers 106

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini.

Transform 122

Transform Marketing Marketers New Technology 122

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer.

Direct Mail 102

Direct Mail Transform eCommerce New Technology 102

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Transform 123

Transform Customer Journey Analytics Entertainment 123

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic. “It’s

Transform 130

Transform Marketing Marketers Analytics 130

Martech

JUNE 12, 2023

Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. These firms often enjoy significant market presence, a recognized brand and economies of scale.

Transform 78

Transform New Technology Health Management 78

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below.

Transform 110

Transform Customer Journey Analytics Entertainment 110

Martech

MARCH 8, 2024

Change management can be a large undertaking. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The more user stories you collect before setting up new tech, the more your requirements will be better defined. How will data flow in?

Transform 127

Transform User-Generated CMO New Technology 127

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. The incumbent IT team had signed a two-year contract for Marketing Cloud.

Transform 108

Transform New Technology User-Generated Communications 108

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Transform 129

Transform Marketing Marketers New Technology 129

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future.

Transform 105

Transform eCommerce Marketing Marketers 105

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Transform 102

Transform Marketing Marketers Analytics 102

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. Growth through marketing automation and integration.

Transform 126

Transform Marketing Automation Platform Marketing Marketers 126

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. Marketing software implementations can be especially intimidating, but that effort doesn't have to be scary.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. Marketing software implementations can be especially intimidating, but that effort doesn't have to be scary.

Management 40

Management Transform CMO Communications 40

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. Among specific challenges were: Managing information (reported by 90%).

Transform 93

Transform CRM New Technology Management 93

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. But where do you start?

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Transform Management CMO eBook 131

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. But creating high-quality marketing campaigns goes beyond a polished digital presentation. This is particularly difficult for brands seeking to adapt to a digital-first world. “A

Transform 126

Transform Education Customer Journey New Technology 126

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? I think that’s what really introduced me to marketing. And not only marketing but also technology. I was working with marketing and with the engineering team, building a product. It really taught me about this intersection of, back then, UX and marketing and technology.

Transform 111

Transform New Technology SEO Digital Marketing 111

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 118

Transform Marketing Automation Platform CMO Marketing 118

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Transform 123

Transform Gen Z Shoppers Retail 123

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. Up to 44.5%

Whitepaper 130

Whitepaper Transform User-Generated Marketing 130

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Get MarTech’s Email Marketing Periodic Table.

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Email Marketing Transform Marketing Marketers 121

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. How Customers.ai

Transform 118

Transform Outbound Marketing CRM B2C 118

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. How Does Artificial Intelligence Impact Marketing?

Transform 134

Transform Thought Leadership Customer Journey Marketing 134

Rock Content

MARCH 22, 2023

If you work with the internet, or at least access it for fun, you’ve certainly come across a flood of news and Artificial Intelligence tools, haven’t you? How can these new technologies help you? However, like all new technology, GPT-4 also has some limitations. See you there!

Transform 86

Transform User-Generated Copywriting New Technology 86

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? Get the daily newsletter digital marketers rely on.

Transform 131

Transform Energy Management New Technology 131

Search Engine Land

FEBRUARY 19, 2024

What’s important is for marketers to be prepared for the shift. Over the past few years, the evolution of voice search has transformed how we interact with devices and the web. AI will continue to drive further innovations in search technology, leading to deeper integration into daily lives and tasks and a more personalized experience.

Transform 124

Transform Entertainment User-Generated SEO 124

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Content Marketing Institute.

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Content Marketing Transform Marketing Marketers 124

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? A: We’re still in the experimentation phase. A: Literacy.

Transform 94

Transform New Technology Marketing Automation Platform SEO 94

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

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CMO B2C Marketing Marketers 130