Martech

OCTOBER 11, 2021

Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. “The meeting might be going through to a salesperson, account manager or a CSM. From account management to customer success. Is there another step to be taken?

Customer 87

Customer Real Estate Transform Succession Management 87

Rock Content

APRIL 21, 2020

Check right now the subjects you will see in this article: Customer Success versus Customer Success Management; Fitting Customer Service in your workflow; Main organizational models of Customer Success Management; Find out the best concept for your company; Conclusion. Fitting Customer Success in your workflow.

Product 52

Product Customer Succession Management Transform 52

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Get the daily newsletter digital marketers rely on. Use your customer success manager. Processing.Please wait. You need wins!

User-Generated 100

User-Generated New Technology Succession Management Management 100

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. You see, as marketers we often forget that less can be more; but not when it comes to knowledge and expertise!

CMO 75

CMO Price Transform Marketing Strategy 75

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. But that’s not all.

Price 52

Price Shipping Promotion Customer Acquisition 52

Rock Content

AUGUST 22, 2019

Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. It’s a pivotal part of the employee experience, as it shapes an employee’s framework of understanding in terms of success in their role and the culture of a workplace. Many HR managers consider reducing time to productivity to be a priority.

Transform 45

Transform Communications Succession Management Management 45

Rock Content

AUGUST 22, 2019

Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. It’s a pivotal part of the employee experience, as it shapes an employee’s framework of understanding in terms of success in their role and the culture of a workplace. Many HR managers consider reducing time to productivity to be a priority.

Transform 40

Transform Communications Succession Management Management 40

Martech

MAY 3, 2024

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Centralized efficiency with the customer success workspace. Automated user management in workflows.

Transform 92

Transform Succession Management Management Communications 92

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. It’s essential to establish these benchmarks in advance.

Transform 95

Transform CMO Food Succession Management 95

Litmus

DECEMBER 18, 2023

In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. What influences email marketing budgets?

Email Marketing 103

Email Marketing Transform Health Marketing 103

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. These are the very basics of technology management; it’s mind boggling.

Transform 104

Transform CMO User-Generated Customer loyalty 104

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. In today’s episode, Pierre and Cheri Keith, Head of Strategy and Research at ON24, discuss Pierre’s experience going from music producer to MarTech producer, the challenges facing CMOs today and how AI could enhance marketing.

CMO 52

CMO CRM Transform Customer 52

Sprout Social

JUNE 26, 2023

Once your customer journey map is complete, analyze it for patterns and trends to identify high friction points, opportunities for personalization, and potential gaps in your marketing or sales funnel. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms.

Customer Journey 121

Customer Journey Customer Transform Retail 121

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Too much automation.

Customer 141

Customer Customer Journey Customer Acquisition CRM 141

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Processing.Please wait.

CRM 108

CRM User-Generated Marketing Automation Platform Management 108

Moz

JANUARY 16, 2019

Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. You can just load up the queue with content, and the tool will manage the rest. Zach didn’t do a ton of custom tweets.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Hubspot Marketing

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Budweiser Influencer Marketing Case Study" by Anomaly.

Transform 132

Transform Automobile Marketing Marketers 132

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 103

Transform Customer Journey Finance User-Generated 103