Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess. She said, “I like this phrase immensely.”

Copywriting 94

Copywriting User-Generated Analytics Retail 94

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. 10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. But still.

Management 145

Management Social Media Marketing Entertainment Communications 145

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 108

Marketing Marketers CRM Digital Marketing 108

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise.

CMO 75

CMO Key Performance Indicator Traditional Marketing Brand Management 75

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing Automation Platform 116

Marketing Automation Platform Marketing Marketers Traditional Marketing 116

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

Marketing 106

Marketing Marketers CRM Digital Marketing 106

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Traditionally, marketing analysts have used data mining techniques on structured customer data to identify behavioral patterns and build predictive models. There are many more use cases for AI in market research.

Market Research 112

Market Research Customer Marketing Marketers 112

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? But isn’t that the role of any marketer?

Management 79

Management User-Generated CRM Inbound Marketing 79

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Search Engine Land

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess. She said, “I like this phrase immensely.”

Copywriting 77

Copywriting Analytics User-Generated Retail 77

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 95

Transform Copywriting CMO Marketing 95

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Adobe Experience Cloud Blog

JUNE 17, 2015

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. What about PPC and re-marketing?

Marketing Strategy 127

Marketing Strategy Management Thought Leadership Marketing 127

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 84

Marketing Marketers Fashion User-Generated 84

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

Transform 118

Transform Fashion Health Marketing 118

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 90

Marketing Strategy Product User-Generated Marketing 90

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it.

Market Research 77

Market Research Marketing Marketers Traditional Marketing 77

Welcome Software

MAY 25, 2022

The market for content creation is booming. Content marketing generates three times as many quality leads as other traditional marketing channels at a third of the cost. Today, 73% of companies have a dedicated decision-making position for creating and executing a content management strategy.

Management 40

Management User-Generated Traditional Marketing Product 40

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Marketing 118

Marketing Marketers Customer Journey Traditional Marketing 118

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Check out these common types of product marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Businesses Grow

JUNE 20, 2022

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!

Direct Mail 145

Direct Mail Manufacturing Communications Marketing 145

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Catch up on the Agile Marketing Navigator series!

Marketing Plan 90

Marketing Plan Outbound Marketing Marketing Marketers 90

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalized Marketing 84

Personalized Marketing Marketing Marketers Traditional Marketing 84

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Digital Marketing Specialties Are Endless.

Digital Marketing 108

Digital Marketing Pharmaceutical Real Estate Transform 108

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

CRM 119

CRM Finance User-Generated Traditional Marketing 119

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 62

Transform CMO Marketing Strategy Marketing 62

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 91

Global Marketing eBook Marketing Marketers 91

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 52

Marketing Marketers Fashion User-Generated 52

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses. Web Content: .

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Analytics 105

Analytics Product CMO Marketing 105

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 135

Content Marketing Key Performance Indicator User-Generated Whitepaper 135

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. You’ll embrace a more strategic role.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133