Sprout Social

MAY 14, 2025

While Australians of all ages use social media, younger users are more active than their elders. Nearly all Zoomers agree that influencers should take public stances on social issues. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z

Martech

OCTOBER 2, 2024

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. We’re managing people’s retirement.”

Branding

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S. LinkedIn age demographics 1. Try it free today.

Gen Z

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions.

Gen Z

Spiralytics

DECEMBER 18, 2024

What’s more, TikTok also has a self-serve ad platform to set up and manage campaigns. Finally, click Go to Ads Manager. Unique audience base The social media apps user base tends to be younger , with 64% of Gen Zs and 49% of millennials using it to look up information. Set up your billing information.

Shipping

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. Try it free today.

Influencer Marketing

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Are they millennials who love travel? Start by diving into your TikTok analytics. Create content that speaks to them.

User-Generated

Sprout Social

JUNE 25, 2025

Brands that understand how to create content and experiences that meet intent on social have a competitive edge. Why investing in social now is the best deposit in your brand’s future Sprout’s Q2 2025 Pulse Survey found that Gen Z and Millennial consumers are increasingly making purchases based on what they discover on social.

Gen Z

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials

SocialPilot

JULY 14, 2025

Don’t waste your name field—treat it like a headline → “Jenna | Social Media Coach for Creators” > “Jenna Marie” For Example Take SocialPilot’s Instagram Bio: “All-in-One Social Media Management Platform. The phrase “social media management” is a high-intent keyword, while “agencies and brands” targets our ICP.

Real Estate

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z

Vertical Response

JANUARY 18, 2025

Various psychological theories provide insights into how individuals experience and manage FOMO. The transtheoretical model, on the other hand, offers a framework for understanding how individuals can be supported in managing their FOMO by recognizing the stages of change they go through.

Millennials

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. SocialPilot helps social media managers, marketing agencies, and multi-location brands create and manage all kinds of content easily and efficiently.

Thought Leadership

Sprout Social

MAY 19, 2025

According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. One example is accessibility.

Gen Z

SocialPilot

JUNE 26, 2025

It has become a key part of your marketing engine. With tools like SocialPilot, you can streamline your content workflow for easier management. Facebook Easily the most popular platform on our list, Facebook is where you’ll find most social media users actively engaging with brands. billion monthly users. That’s not all.

Gen Z

Buffer Marketing

AUGUST 5, 2024

The interface was too different for my millennial brain, the content too raw (where were the aesthetic feeds??), But: Get ready with me while I tell you how I managed to get hired remotely at one of the coolest tech companies in the US while working in Cape Town, South Africa. and the app lay dormant on my phone for a good two years.

Gen Z

Spiralytics

JANUARY 23, 2025

Over 165 million content creators have joined social media since 2020. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Full-time content creators manage an average of four platforms , though only 1.9

Gen Z

Search Engine Land

SEPTEMBER 9, 2024

Instead, it highlights the importance of a multi-faceted content marketing strategy that goes beyond simply targeting keywords. In social media marketing, social bots automate tasks like responding to comments, tracking brand mentions, and monitoring conversations.

Content Marketing

SocialPilot

APRIL 23, 2025

Social media PR refers to using social media channels to build a positive brand image in the minds of your target audiences. Some popular social channels include Instagram, TikTok, Facebook, Twitter (now X), LinkedIn, and YouTube. Otherwise, a delayed response can aggravate the situation.

PR

Buffer Marketing

JUNE 30, 2025

So, whether you’re a creator trying to grow your following, a social media manager aiming to boost engagement, or a small business owner looking to connect with more people, finding trending audio on Instagram can be a simple (and surprisingly fun) way to get your content in front of new eyes.

Millennials

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. Understanding your audience is the foundation of any successful social media strategy. Why Is Audience Perception Essential in Meme Marketing?

Gen Z

SocialPilot

JULY 4, 2025

Best for the brands that share viral challenges/memes, and companies that focus on reactive or moment marketing. According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. Here’s how to do [X] in 2 minutes” (Carousel/Video) If you’re managing more than 1 brand, this trick saves hours. Here’s how.

Thought Leadership

Neil Patel

JULY 22, 2025

What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. Empower social managers with decision-making autonomy. Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice.

Branding

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. If they suggest improvements, ask for details.

Influencer Marketing

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. It also offers social media marketing tips and tricks.

Gen Z

Sprout Social

FEBRUARY 24, 2025

A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. Plus, financial services brands arent a monolith.

Marketing Strategy

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. of Millennials, 77.5% Sprout Social ).

Social Media Marketing

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing