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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 106
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

Gen Z 110
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Scaling personalized experiences: From anonymity to insight

Martech

Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Journey stage tagging.

Transform 100
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How to Slow the Heck Down When the World's Speeding Up

Hubspot Marketing

Additionally, continuous research into industries like sales shows how entire roles are pivoting in this new era of AI transformation. Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.)

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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

Transcript of Building Accountable Leadership to Transform Your Business written by John Jantsch read more at Duct Tape Marketing. Giving candid feedback, managing poor performers, making tough decisions that might be unpopular for you but important for the organization and you must do it. Back to Podcast. Transcript.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Never underestimate the power of social listening and community management. Why it’s important.

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Will Millennials Change Manufacturing?

Duct Tape Marketing

Will Millennials Change Manufacturing? Dark, dirty and dangerous — mention the 3Ds of old-time manufacturing and HR managers shudder. It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry. By Steve Minter, Industry Week