Marketing Insider Group

MAY 19, 2025

Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities. Personalization becomes easier when youve got detailed member profiles in one place.

CRM 89

CRM Management Analytics Place 89

Hubspot Marketing

JUNE 9, 2025

You can even create a “project management agent” that oversees all these interactions, ensuring agents aren't overlapping in scope and identifying potential conflicts. Consider this as your AI team manager asking questions like: “Are there areas where we might see scope creep?” or “Could these agents be in conflict with each other?”

Management 89

Management CMO Branding Transform 89

Trade Press Services Newsletter

MAY 1, 2025

A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. Map Out User Journeys With new goals and a fresh perspective in place, remap the key paths users should follow through your updated website. Use a project management tool like Asana or Trello to track deadlines, ownership, and progress.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 125

Customer Customer loyalty Customer Journey Analytics 125

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. They can come in the form of apps, software, or online platforms.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Hubspot Marketing

JANUARY 20, 2025

Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. Theres a place in this process for extreme ownership and to follow through on improvements personally. What was I doing wrong?

Management 115

Management Place Energy CMO 115

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

JANUARY 14, 2025

.” Stevens said Michael Lowenstein’s book “Customer Win Back,” has compelling evidence that “customers whose problem was surfaced and resolved turned out to be more loyal than the customers who didn’t have a problem in the first place.”

Customer 134

Customer Shipping Customer loyalty Analytics 134

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool. Scroll down the page to see your reviews.

User-Generated 113

User-Generated Energy SEO Place 113

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. Respond Promptly Lastly, manual review management is susceptible to human error, such as typos, incorrect information, or missed reviews. Thats where Google review automation comes in.

CRM 111

CRM Management User-Generated Price 111

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. How it works: HubLead and Surfe help reps add LinkedIn contacts to HubSpot, track messages and view connection requests in one place.

CRM 130

CRM Marketing Marketers Place 130

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The following strategies offer a helpful starting place. The challenge for ad teams lies in managing this complexity.

Advertisers 121

Advertisers Advertising Non-Profit Real Estate 121

Orbit Media Studios

AUGUST 6, 2024

Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. To comply with these, website owners need to use a CMP (Consent Management Platform) which puts a cookie consent banner at the bottom of the website, at least for visitors in EU countries and California. Ironic, right?

Analytics 133

Analytics Law eCommerce Place 133

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law 116

Law New Technology Communications Management 116

Martech

DECEMBER 6, 2024

As such, they can be placed at different places on an organizational chart. These factors, in turn, influence how martech is managed within an organization. However, regardless of where martech practitioners are placed, they must remain in sync with marketers. Understanding this also helps with martech team formation.

Place 116

Place Management Product Search Marketers 116

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “I think China’s probably a good example of that where the U.S.

Transform 144

Transform Food Analytics Place 144

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 118

Analytics Price PR CRM 118

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. The year I turned 30, I started a new job.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. A systemic view matters more than certifications With a systemic view, you can strategically manage martech platforms by leveraging your experience with marketing processes and understanding customer data flow.

Marketing 124

Marketing Marketers eCommerce Communications 124

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." 3: Fully optimized, scalable processes with SLAs in place. Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks.

Finance 130

Finance Marketing Marketers Communications 130

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Hootsuite

OCTOBER 16, 2024

A platform that provides end-to-end social media management services. Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Drumroll, please. Not convinced?

Analytics 114

Analytics Price Management PR 114

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. Best Practice: Use a Consent Management Platform. It can also be configured via Google Tag Manager.

Law 123

Law Analytics Advertisers Advertising 123

Martech

NOVEMBER 12, 2024

Change is tough, especially when it makes people question if there’s still a place for them in the new landscape. That’s where change management programs come in. That’s where training steps in, giving employees the tools they need to feel prepared, confident and, most importantly, valued.

Marketing 127

Marketing Marketers Analytics Management 127

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 113

Price Real Estate Promotion Food 113

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. I certainly have. Identify your central idea. Branch out key themes.

Transform 109

Transform Communications Place Management 109

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Your SEO roadmap is a methodology for managing the many moving parts together, so everyone can see how each piece fits into the whole. Then, I’ll walk through how to build, prioritize, and plot your own roadmap. What Is an SEO Roadmap?

SEO 127

SEO PR Communications Management 127

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 121

eCommerce Transform CRM Price 121

The Marketing Operations Leader

JUNE 10, 2025

The core functions here are: Goal setting and OKRs Marketing planning and prioritization Budget and ROI analysis Cross-functional enablement and project management This model often exists in companies that rely on quarterly planning, OKRs, and integrated campaigns. It centers on strategy, budget, and execution planning.

Finance 130

Finance CMO Marketing Marketers 130

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 104

Price User-Generated Finance eCommerce 104

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For Instagram posts, disclosures should be placed near the start of the caption, above the “more” button, so they’re visible without additional clicks. Having the right processes will help you manage compliance as guidelines shift.

Gen Z 130

Gen Z Influencer Marketing Health Promotion 130

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite.

PR 125

PR Communications Management Food 125

Buffer Marketing

DECEMBER 3, 2024

Location hashtags : These are hashtags like #Toronto which specifies a place. Use them if you’re running an event in a new location, driving foot traffic to your store, or simply posting about a new place. Using a social media management tool like Buffer where you can store these hashtags inside the software? Even wiser.

User-Generated 117

User-Generated Food Management Price 117

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Martech

NOVEMBER 22, 2024

You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1.

Customer 129

Customer Customer Journey Management Place 129