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How to manage social media content creation across networks

Sprout Social

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. YouTube Studio also includes tools for monetization and copyright management, making it a popular platform for video creators.

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How to Hire a Community Manager

Hubspot Marketing

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Why hire a community manager? What qualities should you look for when hiring?

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Testimonials and (honest) reviews are great places to begin.

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It’s time for a better approach to change management in marketing

Martech

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. In smaller organizations, change management is often done ad hoc or not at all. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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7 Tips for Managing Multiple Social Media Accounts Like a Pro

Buffer Marketing

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Imagine how quick it would be to create similar posts.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn is also an excellent place to network with other brands.