Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employees like these are a social media manager’s best friend.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR 114

PR User-Generated Transform Thought Leadership 114

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 119

Analytics Price PR CRM 119

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Social media tools optimize post scheduling, manage online comments, gamify platforms like X or offer chatbots for messaging apps.

Copywriting 128

Copywriting Transform User-Generated PR 128

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Why Use AI in Public Relations (PR) Using AI in public relations has many benefits, but they all come back to one all professionals strive for — improved productivity. of PR professionals using tools say it has reduced their companies' overall costs and resource needs.

PR 132

PR User-Generated CRM Branding 132

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98

SEO PR User-Generated Education 98

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. Scale through iteration You may not achieve your business goals on the first try. Here are a few examples: Tomorrow.io

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Hootsuite

OCTOBER 16, 2024

A platform that provides end-to-end social media management services. Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Drumroll, please. Not convinced?

Analytics 114

Analytics Price Management PR 114

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite. Try it free today.

PR 125

PR Communications Management Food 125

Hubspot Marketing

JULY 8, 2025

I went from marketing manager to CMO in four years. Try a basic PR outreach round? But as a leader, you need to operate more like a general manager. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way.

CMO 99

CMO PR Inbound Marketing Finance 99

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. What does digital public relations (PR) include? What does social media marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Backlinko

OCTOBER 23, 2024

PR outreach: Get your content featured in trusted industry publications and media outlets. Track and Measure Performance What gets measured, gets managed. Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. Keep a close eye on your metrics to ensure continuous improvement.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Hubspot Marketing

NOVEMBER 15, 2024

PR and earned media. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships. Image Source Like designers, marketers need to chunk data into high-level, manageable insights.

CMO 132

CMO Traditional Marketing Communications Marketing 132

Backlinko

MARCH 26, 2025

Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. But each tool has its specialties.

PR 94

PR Price Real Estate Management 94

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

OCTOBER 31, 2024

If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority. Try managing your social media content with Buffer so you're never left with an empty queue.

Transform 119

Transform PR Product User-Generated 119

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). We recommend implementing an influencer management tool and setting up proper tracking parameters to get the most out of your campaign.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses.

Transform 118

Transform Energy PR Customer loyalty 118

Buffer Marketing

JULY 12, 2024

name: Schema Change Verification Next, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.  We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR 119

PR Customer User-Generated Place 119

Customers.ai

NOVEMBER 20, 2024

If your team struggled with coordination, explore project management tools to streamline collaboration. Hootsuite : To schedule and manage social media posts. What is a PR checklist, and why is it important? A PR checklist ensures your public relations efforts are organized and effective.

PR 78

PR Gen Z User-Generated Analytics 78

Martech

JULY 11, 2025

Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. Start by assigning two or three annotation managers across your marketing, product or analytics teams.

Analytics 60

Analytics PR Transform User-Generated 60

Backlinko

JANUARY 23, 2025

Now, imagine you manage one outdated, overpriced resort there. Utilize the Q&A Section Proactively manage the Questions & Answers section by addressing common guest inquiries. Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority.

SEO 93

SEO PR User-Generated Non-Profit 93

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. Thats the issue.

PR 80

PR Health Price Food 80

Backlinko

AUGUST 7, 2024

Your SEO roadmap is a methodology for managing the many moving parts together, so everyone can see how each piece fits into the whole. Whether your roadmap lives in a spreadsheet or you build it on a project management platform, giving the right level of context is key. But they don’t operate in a vacuum.

SEO 127

SEO PR Communications Management 127

The CMO Survey

JULY 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. They can come in the form of apps, software, or online platforms.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketing 110

Sachs Marketing Group

JANUARY 13, 2025

Community management to nurture relationships and address feedback. Reputation Management A brand’s online reputation can make or break its success. Reputation management strategies focus on: Monitoring reviews and feedback across platforms. Suppressing negative content with proactive PR efforts.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

APRIL 24, 2025

For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms. When Minifie talks about brand safety, he’s not spinning PR. Google is your brand manager now. ChatGPT is your PR intern.

Branding 104

Branding PR CMO Brand Management 104

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

User-Generated 129

User-Generated PR Branding Product 129

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations. Why is a roadmap important? Monitor any potential issues.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Martech

MAY 19, 2025

Of course, diversifying your staffing strategy only works if you are 100% clear on international employment laws and have a strong plan to manage dispersed talent. Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval.

Transform 115

Transform PR Law Manufacturing 115

Search Engine Land

JULY 22, 2024

Track which products are expected to have high conversions and work with your PR and affiliate teams to get your products and services listed at the top. Most of the year, a good affiliate manager works on building evergreen content that brings top-funnel traffic to the site. This year’s space is limited.

SEO 98

SEO Shipping Retail PR 98

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. Brandwatch Brandwatch is a consumer intelligence tool and social media management solution with analytics capabilities.

Analytics 115

Analytics Transform User-Generated PR 115

Hubspot Marketing

MAY 7, 2025

Sprout Social You may know Sprout Social as a social media management platform, but it also produces a value-packed blog. Sprout Social also produces value-packed reports on the social media landscape with insights that social media managers can use to refine their strategies. It also earns you a fresh Social Media Certification.

Social Media Marketing 116

Social Media Marketing eBook Marketing Marketers 116

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertisers 45

Hubspot Marketing

JANUARY 22, 2025

Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for. With our Ads software , you can also run and manage ads on Google, LinkedIn, Facebook, and Instagram. Evaluate and improve.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121