Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 124

Product Marketing Product Inbound Marketing Marketers 124

illumin

MARCH 10, 2025

Discover why a visual-first DSP is the future of campaign management. See how a more intuitive marketing tool helps you track and optimize with clarity. The case for visual campaign management 90% of the information processed by the brain is visual Our brains process visuals 60,000 times faster than text.

Management 89

Management Advertising Advertisers Analytics 89

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 127

Transform Logistics User-Generated Marketers 127

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. This explains why feature-stuffed products often lose to competitors with a clearer story. Most product marketers get this part wrong. It’s not the meaning.

Manufacturing 121

Manufacturing Price Product Marketing Product 121

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 145

Product Price Copywriting B2C 145

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 127

Customer Customer Journey Management Product 127

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 82

Product Marketing Product Transform CMO 82

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Register now to save your spot! If partnerships show a 5:1 ROI while paid media is 3:1, you may want to shift budget.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. That experience pushed me to develop a systematic approach to stakeholder management. Product Marketing Manager: Product positioning and feature communication.

Finance 109

Finance Transform Communications CRM 109

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? What is it?

Product 143

Product PR Communications Promotion 143

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Their level of knowledge about a product.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 142

Management Marketers Marketing Acquisition Marketing 142

Martech

JUNE 12, 2025

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Meanwhile, experienced marketing executives sit on the bench You know these seasoned marketing leaders.

CMO 101

CMO Marketers Marketing Health 101

Martech

SEPTEMBER 11, 2024

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. customer persona, product feature, sentiment).

Customer 112

Customer Customer Journey B2C Management 112

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. Is there a strategic approach, and how did you decide to start talking about the product and company on your own account? It’s casual, almost intentionally unedited, like Loom videos or walkthroughs of stuff we built or are working on in the product.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. This approach reduces the risk of each phase while ensuring that each phase of your AI marketing strategy is aligned with the larger vision. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

Key Performance Indicator 121

Key Performance Indicator Customer Acquisition PR Marketing Strategy 121

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. A powerhouse trio—just three people—managed messaging campaigns reaching hundreds of millions of users.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Product 132

Product User-Generated Management Communications 132

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Which network drove the most brand awareness for our product launch?

Analytics 117

Analytics Price PR CRM 117

Martech

JULY 8, 2022

in web content & experience management (WCM) will remember an early entrant called RedDot. After middling growth RedDot was acquired by document management vendor Hummingbird before making its way to the content management retirement community known as OpenText. They managed your content and then served up your “website.”

Management 125

Management Thought Leadership eCommerce Digital Marketing 125

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 113

Customer Customer Journey Management Product 113

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Experts have been discussing brand building as the future of B2B marketing for some time. It can be challenging.

Branding 114

Branding Education Thought Leadership User-Generated 114

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 127

Product Manufacturing Price Marketers 127

Hubspot Marketing

APRIL 6, 2020

Yes -- Managers value employees who take initiative and put in extra effort when needed. To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. 6 Tips for Achieving Work-Life Balance.

Management 144

Management Marketers Marketing Product 144

Lusha

DECEMBER 4, 2024

-Exclusive Sneak Peek- Simplify Workflows with Google Sheets: Be among the first to see how our upcoming Google Sheets integration can revolutionize how you manage data. Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025.

Product 52

Product CRM Transform Target Market 52

Lusha

DECEMBER 4, 2024

-Exclusive Sneak Peek- Simplify Workflows with Google Sheets: Be among the first to see how our upcoming Google Sheets integration can revolutionize how you manage data. Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025.

Product 59

Product CRM Transform Target Market 59

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 118

Management CRM Marketing Automation Platform Marketers 118

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Customer 125

Customer Direct Mail Transform Health 125

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

Buffer Marketing

JULY 11, 2024

Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar. Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively. When is your most productive period? Day 6 Discuss a personal boundary you've set for yourself and how it has improved your life.

Branding 127

Branding B2C Management Product 127

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 125

Management Communications Marketers Marketing 125

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago. a year ago.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 118

Analytics Product CMO Marketers 118

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 116

Analytics Product Automobile Customer Journey 116