Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? This is particularly powerful for B2B brands that craft thought leadership content.

Influencer Marketing 117

Influencer Marketing Branding B2C Marketing 117

Hubspot Marketing

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Marketing Insider Group

MAY 12, 2021

Content marketing is creating content that adds value to customers and prospects. Content marketing pieces are not explicitly trying to sell them on a product or service. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more.

Content Marketing 112

Content Marketing Thought Leadership Marketing Marketers 112

Litmus

APRIL 30, 2021

We thought it’d be cool to share some of our own favorite emails in a new monthly series on the Litmus blog, and showcase the brands that are working hard to create a better subscriber experience. Jason Rodriguez, Community & Product Evangelist. Jess Materna, Senior Product Marketing Manager. Sender: Drizly.

Thought Leadership 94

Thought Leadership Product Promotion Email Marketing 94

Martech

APRIL 12, 2022

That doesn’t mean it won’t have downstream effects on marketers in general. To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR.

Digital Marketing 90

Digital Marketing Thought Leadership Law Marketing 90

Adobe Experience Cloud Blog

APRIL 25, 2018

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Adobe Experience Cloud Blog

JULY 31, 2015

Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). The answer is to automate their processes. See, ABCDE!

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Start by understanding the market of the segment or vertical you’re trying to penetrate and its nuances. How are those customers using your product or service; in other words, is there a product-market fit? For example, don’t make references to “leads” when trying to penetrate the higher education market.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

JANUARY 25, 2017

Social media, like many roles that manage customer- and public-facing properties, can sometimes get input and scrutiny from across the organization. With that in mind, here are some considerations, but keep in mind they won’t fit all situations: Consider starting by dedicating one full-time headcount for social marketing management.

Social Media Marketing 133

Social Media Marketing Thought Leadership Advertising Advertisers 133

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). New product launch? Rinse and repeat. Rinse and repeat.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Adobe Experience Cloud Blog

MAY 31, 2017

Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models. Manage The Channel Opportunity. Find The Right Partner.

Thought Leadership 115

Thought Leadership Law Promotion Management 115

Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. It translates to thought leadership — being the type of brand people turn to automatically when they need answers or solutions.

Gen Z 93

Gen Z User-Generated SEO Thought Leadership 93

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 15, 2016

Insight from the experts: How predictive marketing technology drives results. I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers. The market is moving rapidly towards account based marketing (ABM).

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

To learn more about Google Remarketing, Marketo Real-Time Personalization, and how they work together check out our recent webinar featuring Mike Telem, VP of Product Marketing at Marketo and Dan Stone, Product Manager at Google: Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization.

Thought Leadership 134

Thought Leadership eCommerce Product Marketing Product 134

Adobe Experience Cloud Blog

AUGUST 10, 2017

Be sure to join us on Periscope and Facebook Live Thursday, August 10 at 1 pm PST for Best Practices for Building and Maintaining a Marketing and Sales Partnership with guest Hally Pinaud , Principal Product Marketing Manager for Marketo.

Thought Leadership 134

Thought Leadership Advertising Advertisers Place 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

On our team, Shannon relies on our offensive lineswomen: Kelly (product marketing), Tara (demand generation), Maya (events and community), and Katie (social). And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager.

Thought Leadership 131

Thought Leadership User-Generated Marketing Marketers 131

Adobe Experience Cloud Blog

APRIL 22, 2015

Phil inspired us with a bold new vision for where the world of marketing is going—and, an array of new product innovations that once again sets the pace for the rest of our industry to copy. Marketing That Engages Us. Event Marketing b2b Consumer'

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. New customer marketing. Managing the Agenda and Process. SCRUM Team.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Set Up

MARCH 29, 2022

Steele: Each job transition I made as technology continued to shape the behavior of humans helped me to expand my capabilities, navigate complex marketing problems, and find new creative outlets. My favorite pivotal moment was when I began being able to lead and direct my own video productions.

Law 52

Law Thought Leadership Marketing Marketers 52

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 100

Education Marketing Strategy Branding Energy 100

Litmus

MARCH 31, 2020

Lauren Kremer , Events Manager. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing. Karina Sanchez Gudino , Manager, Account Management Team. This makes me happy.

Non-Profit 81

Non-Profit Finance Email Marketing Management 81

Adobe Experience Cloud Blog

APRIL 25, 2018

Just as a doctor isn’t only a doctor, marketers aren’t just marketers, and salespeople aren’t just that either. To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

Content Marketing Institute

AUGUST 28, 2018

I will never forget these words from the managing director, “Will Twitter make the company an extra $150,000 per year?” Ali Wert , content marketing manager, Frontline Education. We are not marketing “at” people, we are having a conversation with them and trying to teach them.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Martech

JULY 8, 2022

in web content & experience management (WCM) will remember an early entrant called RedDot. After middling growth RedDot was acquired by document management vendor Hummingbird before making its way to the content management retirement community known as OpenText. They managed your content and then served up your “website.”

Management 119

Management Thought Leadership eCommerce Digital Marketing 119

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Can you shuffle your current talent, or do you need to recruit a visionary with experience in marketing automation? Marketing Automation'

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

APRIL 25, 2017

Instead, sit down with sales management and agree upon a plan to train and invest in your sales team. Sales managers are a force multiplier, and their buy-in is essential to execute a successful social selling program. Product Innovation.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Many articles were product-led but some focused on adjacent tools as well. The results were impressive.

Thought Leadership 87

Thought Leadership User-Generated SEO Product Marketing 87

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. The problem?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Maintain consistent brand messaging and fuel thought leadership. But social teams are spread thin.

Branding 83

Branding Thought Leadership PR Promotion 83

Adobe Experience Cloud Blog

OCTOBER 28, 2014

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. It takes time to manage a team of writers.

Product 134

Product Content Marketing eBook Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 12, 2010

To achieve this, CMOs should adopt an analytical management model coupled with full transparency and shared performance metrics with sales. Establishing a single version of the truth removes the common debate between sales and marketing as to whose numbers are correct. Product marketing. Margin by product line.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Generally, it ranges from fifteen days to six weeks; however larger projects are often grouped into several achievable sprints that can be easily managed. . Project progress tracker – project management tools, like ActiveCollab and Trello, to help efficiently maintain a record of each sprint. Benefits of agile marketing.

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas.

Thought Leadership 134

Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

CRM 111

CRM Content Marketing Non-Profit Marketing 111