Search Engine Land

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 100

Transform Advertising Advertisers Product Marketing 100

Martech

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 92

Transform Advertising Advertisers Product Marketing 92

Martech

MAY 25, 2022

The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces. Read next: What is digital transformation?

Transform 133

Transform Marketing Marketers Management 133

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 95

Entertainment Transform Law Analytics 95

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 105

Analytics Product CMO Marketing 105

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. The result is “Obviously Awesome,” a book that re-thinks product marketing from the perspective of an outsider. Trust me, it works.”

Transform 116

Transform B2C Whitepaper Marketing 116

Martech

NOVEMBER 3, 2023

In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective. Here are five ways your MOps team can help transform your annual marketing plan. This is where the MOps team can step in with their data management and analysis skills.

Transform 110

Transform Marketing Plan Communications Analytics 110

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 112

Transform User-Generated Marketing Marketers 112

Martech

JANUARY 17, 2024

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. What happens after the sale? Get MarTech! In your inbox.

Transform 102

Transform New Technology User-Generated Communications 102

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 125

Transform Marketing Automation Platform Marketing Marketers 125

Martech

MAY 16, 2023

Some companies may already be very agile in their culture, so not as much transformation is needed. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. Essentially, you no longer assign work or manage the work itself.

Transform 97

Transform Copywriting CMO Marketing 97

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. COVID-19 has only sped up this marketing transformation.

Transform 113

Transform Analytics Customer Email Marketing 113

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This gives you better time management.

Email Marketing 99

Email Marketing Transform Copywriting Marketing 99

Martech

MARCH 8, 2024

Piloting AI 2024 Certification, Marketing AI Institute Cost: $499 Prompt Engineering for ChatGPT, Coursera Cost: $59 monthly subscription Generative AI for Digital Marketers, LinkedIn Learning Cost: $39.99

Transform 103

Transform Education Marketing Marketers 103

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Positive marketing industry tailwinds.

Transform 120

Transform Finance Customer Journey CRM 120

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. It’s used in the world of training and e-learning and can be used to great effect within fintech marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 108

Transform B2C Finance Affiliate Marketing 108

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Welcome Software

SEPTEMBER 26, 2023

Fast forward eight years, and Dow Jones went through a complete transformation. As I journeyed through this cultural transformation at Dow Jones, I had to maneuver through the same adoption curve that all of Optimizely's customers do. Now, fast forward to my work in digital product experimentation. So, why am I here today?

Transform 45

Transform Retail Customer Journey Price 45

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11

Transform 40

Transform Gen Z Millennials B2C 40

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Account Manager.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Sprout Social

SEPTEMBER 26, 2023

It has evolved into a transformative force, from facilitating remote work to streaming entertainment. Mitigate these risks by ensuring close collaboration between legal teams, functional managers and your IT teams so they choose the appropriate AI tools for employees and ensure vendors are closely vetted.

User-Generated 104

User-Generated Transform Marketing Marketers 104

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Duct Tape Marketing

AUGUST 28, 2023

Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time. This could mean hiring a social media manager or spending more time developing high-quality blog content. Consistently Evaluate and Adjust Lastly, remember that marketing strategies should be fluid, not static.

Transform 58

Transform Affiliate Marketing Marketing Strategy Marketing Plan 58

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Welcome Software

SEPTEMBER 26, 2023

Fast forward eight years, and Dow Jones went through a complete transformation. As I journeyed through this cultural transformation at Dow Jones, I had to maneuver through the same adoption curve that all of Optimizely's customers do. Now, fast forward to my work in digital product experimentation. So, why am I here today?

Transform 40

Transform Retail Customer Journey Price 40

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole.

Transform 72

Transform Communications Management Branding 72

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. The 5 Top Amazon Marketing Companies in The World.

Shoppers 139

Shoppers Transform Marketing Marketers 139

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Base.ai

MAY 3, 2022

Want to transform customer advocacy into customer-generated growth and revenue? This three-day event is created for and led by customer marketing, reference management teams, and CMOs. The post The Top Customer Marketing Conferences in 2022 appeared first on Crowdvocate.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Duct Tape Marketing

AUGUST 28, 2023

Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time. This could mean hiring a social media manager or spending more time developing high-quality blog content. Consistently Evaluate and Adjust Lastly, remember that marketing strategies should be fluid, not static.

Transform 43

Transform Affiliate Marketing Marketing Strategy Marketing Plan 43

Use Insider

FEBRUARY 16, 2022

Insider’s Partner Success Director Christopher Lowe agrees that a CDP enables marketers to collect data (first-party data, third-party data, and behavioral data) about each customer across all touchpoints and throughout their entire buying journey. Customer data platform (CDP) and customer relationship management (CRM) aren’t the same thing.

Customer 52

Customer CRM Transform B2C 52

Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. They haven’t transformed. Marketing analytics maturity curve. Data should always be moving.

Transform 113

Transform Customer Analytics Place 113

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). New product launch? Click To Tweet. Rinse and repeat.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Base.ai

AUGUST 3, 2020

We had the chance to chat with Adi Ezer , Customer Internal Marketing Manager at UiPath , and ask her a few questions about her awesome customer advocacy program. Can you tell us a bit about the UiPath product? When I started at UiPath I was supporting customer success in product marketing.

Customer 52

Customer Transform Customer Journey Finance 52

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . Speaker: Candace Junée, Business Coach & Digital Marketing Strategist . For entrepreneurs and content creators, selling digital products is a powerful passive income stream.

Transform 105

Transform CRM Shoppers Digital Marketing 105

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87