Search Engine Land
NOVEMBER 13, 2023
As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.
Digital Marketer
APRIL 30, 2024
How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. You can also use tags to monitor brand mentions of your products or your industry. Untagged content can be difficult to navigate and manage. Let’s get to it.
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Martech
JANUARY 30, 2024
This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces. This is the transformative potential of AI for CX success. The post How to transform customer experience with AI appeared first on MarTech. Get MarTech! In your inbox.
Martech
MARCH 22, 2024
Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Producing varied character descriptions for storytelling. Get MarTech! In your inbox.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Calvyn Lee Blog
NOVEMBER 24, 2023
Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. This could significantly disrupt search behaviors and organic SEO strategy.
Martech
SEPTEMBER 16, 2022
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. They have a portfolio of approximately 16,000 products. In your inbox.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
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