Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Each focus area below is crucial in creating campaigns and experiences that drive results.

Transform

Scoop.it!

APRIL 10, 2025

Promotes Critical Thinking By exposing students to diverse sources and viewpoints, curated content fosters critical analysis, improving research and decision-making skills. Curated content enables them to revisit tutorials or move ahead to advanced topics as needed, promoting mastery-based learning rather than one-size-fits-all instruction.

Transform

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Make it your advantage promote your ability to move faster and adapt quicker than competitors with bloated organizations. Streamlined. Limited budget?

Transform

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away.

Transform

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Are you directly or influencing sales as someone that is promoting a service?

Transform

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce

Brian Solis

AUGUST 2, 2025

She’s working on research around the shaping of organizational cultures in the context of larger digital transformations. 85% of top executives believe that their organizations promote collaboration (or think AI empowerment or education) internally, while only 41% of employees agreed with this premise.

Transform

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

CRM

Buffer Marketing

AUGUST 6, 2024

This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry.

Thought Leadership

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform

Martech

OCTOBER 3, 2024

Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. You need a shared prompt library to manage these prompts. Hiring Manager: Wait you write your own automations?

Transform

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. Your final task?

Customer

Martech

OCTOBER 15, 2024

Implement and promote anti-counterfeiting measures as part of your brand story. Develop a proactive reputation management strategy to address potential negative reviews due to counterfeit products. Understanding these trends is vital to safeguarding your brand’s reputation and ensuring customer trust. Processing. See terms.

Customer

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

Transform

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. It transforms text into compelling, McKinsey-like visuals.

Transform

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

Transform

Search Engine Land

JULY 11, 2024

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Don’t forget to promote your research.

Whitepaper

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. From this behavior pattern, AI deduced they were likely preparing for seasonal promotions or new product launches. But what and how?

Transform

Marketing Insider Group

JULY 30, 2024

Managing your data requires robust systems like CRM platforms to organize and analyze the information. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. The result is more personalized and effective marketing strategies.

Transform

Martech

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform

Buffer Marketing

OCTOBER 31, 2024

Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations. It's promotion and engagement all in one! If you're a brand, it helps showcase the results of your products or services.

Transform

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. What is customer experience management? Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. CXM connects all individual touchpoints.

Management

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform

Martech

MAY 6, 2025

It’s time for new management strategies for complex, AI-driven stacks The introduction of LLMs and autonomous AI agents transforms martech stacks from complicated (predictable) to complex (probabilistic). Managing this complexity requires quite a different way of thinking, including: Embracing modular architectures.

Transform

Sprout Social

JUNE 26, 2025

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. money or free products or services) to promote brands must clearly communicate this business relationship to their audience. Specifically, it manages violations and verifies that companies abide by the Australian Consumer Law.

Influencer Marketing

Scoop.it!

NOVEMBER 7, 2024

And then, of course, there’s assistive AI, which helps us with menial, time-sucking tasks like project management, copy checking, and even video editing (because we know how effective using video in email can be!). AI For Email Coding AI is transforming the way we convert email designs into responsive HTML, eliminating manual labor.

Fashion

Martech

MAY 21, 2025

Full story: New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings Google unveils Smart Bidding Exploration You can now reach more potential customers with Googles new Smart Bidding Exploration, which uses AI to tap into high-performing search queries that may have been missed before.

Transform

Martech

JANUARY 30, 2025

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. Emotional quotient (EQ) : Empathy and understanding promote a supportive environment where feedback is constructive.

Transform

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. While they previously managed people, checklists and tools, MOps teams now oversee automated processes and agentic AI systems. Constant monitoring. Synthesize insights from diverse sources.

Transform

Backlinko

JANUARY 6, 2025

That’s enough to spot patterns while being totally manageable. Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Follow interesting threads that emerge.

eCommerce

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z

Lynton Web

FEBRUARY 7, 2025

Here's how to leverage HubSpot's powerful automation capabilities to transform your multi-location business operations. This centralized approach transforms scattered information into a coordinated symphony of data flow, empowering each location to operate confidently while maintaining strong connections to the broader organization.

Transform

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Let’s walk through the primary ad types used within Amazon’s self-managed ad service for its marketplaces worldwide.

Advertising