Content Marketing Institute

FEBRUARY 22, 2023

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. Discover the surprising and not-so-surprising findings in our newly released research. Continue reading →

Content Marketing 122

Content Marketing Marketing Marketers 122

Search Engine Journal

FEBRUARY 2, 2023

The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal. Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.

Marketing 81

Marketing Marketers Analytics 81

Hubspot Marketing

NOVEMBER 14, 2022

In fact, as of 2022, the creator economy's market size is estimated at $104.2 If you're a marketer whose interested in working with content creators to expand your audience reach, keep reading — we'll dive into everything you need to know when working with a content creator, backed by data. The second challenge is consistency.

Food 113

Food Marketing Marketers eBook 113

Rock Content

AUGUST 15, 2023

Still, I do know a thing or two about marketing, diversity, equity, and inclusion. This could lead to overlooking the entire structure of inequality that came before; Lastly, and most importantly, I found myself reflecting on how the brands are “missing opportunities in the penalty area” during this FIFA Women’s World Cup.

Marketing 52

Marketing Marketers Branding 52

Adobe Experience Cloud Blog

JUNE 26, 2017

The modern marketing landscape is not what it used to be. To better understand the impact and opportunities of this marketing evolution, let’s explore two key developments that I think will impact marketing’s future. For decades marketers have had to find ways to prove the need for their campaigns.

Thought Leadership 134

Thought Leadership Marketing Marketers Energy 134

Kevin Indig

JANUARY 31, 2023

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. At the same time, if the big content platforms trained their own models and released Chat GPT-like user interfaces, Google would face significant challenges and lose even more market share for vertical-specific searches.

New Markets 52

New Markets Non-Profit User-Generated Law 52

Marketing Insider Group

NOVEMBER 8, 2016

Now we’re telling them, “sell into the ‘hidden opportunity market’.” The post Selling Into The “Hidden Opportunity Market” appeared first on Marketing Insider Group. Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.”

Marketing 84

Marketing Marketers Customer Content Marketing 84

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. But most marketers don’t have data science and computer programming skills. cspenn Click To Tweet.

Content Marketing 93

Content Marketing Transform Marketing Marketers 93

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

Search Marketers 60

Search Marketers Food Price Marketing 60

CMO Network

MAY 1, 2022

The pace of change among account-based marketing platforms has B2B marketers' heads spinning. Forrester, 6sense, Demandbase, and Terminus provide their insights behind the evolution of this critical category.

Marketing 80

Marketing Marketers CMO 80

Adobe Experience Cloud Blog

JUNE 25, 2012

To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation. More importantly, marketing automation can be used to score these partners, allowing you to know which are most engaged or successful.

Education 126

Education Marketing Marketers User-Generated 126

Marketing Insider Group

AUGUST 1, 2013

lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I’ve already covered Slideshare as one of the areas where more marketers should focus. Are marketers scared of video?

Marketing 85

Marketing Marketers Video Marketing CRM 85

Search Engine Land

JULY 12, 2021

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results. Please visit Search Engine Land for the full article.

Advertising 98

Advertising Advertisers Search Marketers Marketing 98

Adobe Experience Cloud Blog

MAY 10, 2013

Just 15% (each) is collected from either the vendor’s marketing department or the sales contacts. Content marketing is so much more than product and solutions collateral, campaigns, mailings and fulfillment. Marketers must become great at being found by buyers in their early research phase (the phases we call discover and explore).

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

NOVEMBER 12, 2018

The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group. .” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money.

Digital Marketing 69

Digital Marketing Law Marketing Marketers 69

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Broaden the show’s marketing reach.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Duct Tape Marketing

MARCH 31, 2014

The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers. But here’s the problem.

Social Media Marketing 74

Social Media Marketing Inbound Marketing Whitepaper Outbound Marketing 74

Zumvu

MARCH 30, 2017

Now in the digital world, digital marketing is the way to go for everyone. Those days are gone when kids used to dream of becoming doctor, engineer or firefighter.

Digital Marketing 52

Digital Marketing Marketing Marketers 52

Aspiration Marketing

FEBRUARY 27, 2024

You've explored the intricacies of Marketing Qualified Leads (MQLs), uncovering the key elements that distinguish them in the B2B marketing funnel. Here, we will focus on the next step in the funnel: SQLs (Sales Qualified Leads), the pivotal bridge that propels prospects from interest to opportunity and deal creation.

Marketing 229

Marketing Marketers Inbound Marketing 229

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .”

Transform 246

Transform Marketing Marketers Energy 246

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides.

Whitepaper 311

Whitepaper Transform Thought Leadership Energy 311

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This may be an untapped opportunity for brands to truly connect and build trust with their audiences. What do you think?

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. The point is that your marketing messages should vary based on each member’s particular interests.

CRM 110

CRM Finance User-Generated Traditional Marketing 110

Chief Martec

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? If you have a website, you use marketing technology.

Transform 87

Transform CMO CRM Management 87

Search Engine Land

APRIL 9, 2024

Opportunity. Intellias suggests this highlights the increasing opportunity for retailers to leverage ‘owned’ advertising experiences through their direct-to-consumer (DTC) channels. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. What Intellias is saying. ”

Shoppers 99

Shoppers Retail Advertising Advertisers 99

InTouch Marketing

MAY 3, 2024

In this digital era, every click holds the promise of a new opportunity. As a business, how you present those opportunities through email marketing can be the difference between success and obscurity.

Email Marketing 52

Email Marketing Marketing Marketers Inbound Marketing 52

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Search queries were a big opportunity for us,” said Radaz. He added: “The integration gives them the tools to work really smart.

Customer 95

Customer eCommerce Analytics Retail 95

Search Engine Land

MARCH 11, 2024

The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. ” “Generative AI represents a massive opportunity for all. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. First spotted.

Advertising 120

Advertising Advertisers User-Generated Retail 120

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” ” The master class is aimed at email marketers with one or two year’s experience under their belts.

Email Marketing 115

Email Marketing Marketing Marketers Education 115

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. However, the search landscape is evolving rapidly.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. What is competitor mapping?

Price 111

Price Entertainment Social Media Marketing SEO 111

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

SEO 124

SEO eCommerce Market Research Product 124

Hubspot Marketing

APRIL 22, 2024

Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. Featured Voices: Katelynne Bazile , Global Team Lead, Emerging Talent Programming & Operations at HubSpot Ramona Sukhraj , Principal Marketing Writer at HubSpot Yes, #OpenToWork has potential.

Market Trends 101

Market Trends Marketing Marketers 101

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 97

Thought Leadership Real Estate User-Generated Food 97

Search Engine Land

MARCH 6, 2024

Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. However, in the upcoming weeks, eligible creators will have the opportunity to sign up. ” Get the daily newsletter search marketers rely on. .” Upgrading its Creator Academy.

Advertising 120

Advertising Advertisers Search Marketers Branding 120

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.

Transform 90

Transform Customer Customer Acquisition Finance 90