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I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B marketresearch to build marketing strategies and plans. Table of Contents What is B2B marketresearch?
Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Attend international trade expos to establish new business connections.
In my experience, you need a lot of patience when doing a SWOT analysis; it requires marketresearch and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your marketresearch.
It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. MarketResearch Competitive intelligence and marketresearch are both important methods of gathering data to make smarter business decisions. Make product enhancements?
Product catalogs Product catalog services gather and organize information about vendors and platforms. They categorize solutions for peer comparison and often include product reviews. These requirements can come from: Marketresearch. Fortunately, plenty of tools can help you move forward with a bias toward action.
You’re excited about launching a newproduct or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).
For some companies, that means a new logo. For others, it means a new name, a new voice, or even an entirely newproduct offering. For example, if your objective is to expand into a newmarket, hard target KPIs like market share and revenue growth can be used to measure your success.
Audiences always expect better marketing they want their marketing messages to feel timely, relevant, and real to their experience. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI fills that gap.
While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. Marketers must develop AI literacy , especially in prompt design, to fully unlock productivity and creativity gains.
Defining clear pricing objectives aligned with market conditions and consumer perceptions enhances pricing effectiveness and business profitability. Continuous marketresearch and flexibility in pricing strategies are crucial for adapting to evolving market dynamics and maximizing business revenue.
This forces teams to think past production and ensures every asset is built for impact, not just completion. Marketers are lazy and don’t talk to customers… We need to spend the time and talk to customers. 13:08) AI can speed up production, but Aditya warns it can’t replace human insight. 00:05) Distribution is a requirement.
Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketingresearch. Quick Takeaways Content marketingresearch is essential to making sure your content resonates with your audience and offers unique insights.
Be honest: when’s the last time you conducted marketresearch? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is marketresearch so important, anyway? First, let’s define what marketresearch is.
Marketresearch plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Marketresearch helps you find the right customer for your brand in the first place.
Productmarketing is a type of marketing that revolves around the enhancement of a product. Productmarketers are responsible for a product’s image, branding, and overall quality. Types Of ProductMarketing? Types Of ProductMarketing? Traditional ProductMarketing.
Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Attend international trade expos to establish new business connections.
But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.
A truly effective digital marketing campaign is more than just effective at raising awareness about a particular product or service. It’s capable of connecting with an audience on an entirely new level. They’re the results of thorough marketresearch and a deep understanding of target audiences.
Your company is launching a newproduct, eyeing a newmarket segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like newmarket entrants or changes in customer behaviors.
In the marketing world, data collection and marketresearch are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.
Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.
Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.
” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.
Specifically, those who don’t have to worry about physical products. Look at SaaS marketing as a prime example. Meanwhile, on-site translation services like Google Translate can go a long way to empower companies selling digital products to go global. Make your marketresearch count. Franchising.
If your brand is looking to break into a newmarket, or gain more of a hold on an existing market, you should look at data about what channels are most successful in reaching accounts in that market. Content that faces accounts in this region should also show awareness of the market in order to create a personal touch.
Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.
With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.
Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).
Too often, a competitor analysis is reserved for the early days of a company or the launch of a newproduct. But knowing how your competitors are positioning their products is key to ensuring that your content remains relevant. Our MarketResearch Kit includes a resource for getting started with data visualization for marketers.
This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists. Include information about the product, customer stories, and discounts exclusive to subscribers. Create a social media presence.
Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.
At the same time, we’re seeing newmarketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketingresearch and insights: Consensus AI, billed as “ChatGPT for Research.”
Marketing data management is the process of collecting and handling marketing data, competitive intelligence and marketresearch information. This function should not occur in the IT department – this is at the heart of what marketing does. Which ones buy which products or services? What it is.
Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop newmarketing strategies to reach more potential customers. What is Market Share?
This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand.
In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Red Bull really looks like a product from a global economy.
A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. By using existing data, the platform can find new targets in newmarkets. CMOs and their teams.
It serves as a guide for the production of engaging materials. This, of course, represents a phenomenal opportunity to explore newmarkets and strengthen brand image. How can you create a Global Content Marketing strategy in your company? However, what happens if your audience doesn’t fit into one or two personas?
As the newmarketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. Content Marketing. Grand opening with free products. News articles. Online marketing. Website Marketing.
Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. To that end, it’s critical to conduct extensive marketresearch to evaluate and prioritize which global markets to enter.
If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a newmarketing strategy , or conducting marketresearch to identify the underlying cause.
Waterdrop is committed to providing people around the world with access to safe water through a range of water purifying products. They may or may not have an in-house marketing team. They often target multiple personas and market several different products at the same time. Read Boho Pink’s full case study.
It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive marketresearch?
NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Are you going to continue serving this market or move on? ProductProduction Isn’t Efficient.
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