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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Attend international trade expos to establish new business connections.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Make product enhancements?

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3 tools every martech pro needs to turn strategy into action

Martech

Product catalogs Product catalog services gather and organize information about vendors and platforms. They categorize solutions for peer comparison and often include product reviews. These requirements can come from: Market research. Fortunately, plenty of tools can help you move forward with a bias toward action.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM).

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Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

Neil Patel

For some companies, that means a new logo. For others, it means a new name, a new voice, or even an entirely new product offering. For example, if your objective is to expand into a new market, hard target KPIs like market share and revenue growth can be used to measure your success.