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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

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The 4 Ps of Marketing: How to Grow Your Business With This Simple Framework

Calvyn Lee Blog

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Promotion: The communication tactics used to drive awareness and sales. What makes my product unique?

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Causal Research: The Complete Guide

Hubspot Marketing

While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. Causal Research Examples 1.

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What are the types of product marketing?

OnPassive Marketing

It involves using traditional media to promote a product, such as television commercials, print ads, and radio ads. Traditional product marketing can be very effective, but it can also be expensive. Online Product Marketing. Online product marketing is a newer type of product marketing that uses the internet to promote products.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Examples include MrBeast and his MrBeast Burger brand, which hit $100 million in revenue in one year and recently launched new virtual brand Creators’ Kitchen, or fitness influencer Kayla Itsines and her wildly popular Sweat app that is estimated to generate over $70 million in annual revenue.