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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

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The 4 Ps of Marketing: How to Grow Your Business With This Simple Framework

Calvyn Lee Blog

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Promotion: The communication tactics used to drive awareness and sales. What makes my product unique?

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10-Step Guide to Building a Concrete Marketing Plan

Calvyn Lee Blog

Study Competitors’ Marketing Research how leading competitors market their businesses. Market to specific niches. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement. Design campaigns fostering progression through each phase.