Hubspot Marketing

MAY 13, 2025

As Roshni Shaikh , product marketer and GTM strategist, shares, Platforms like Reddit are the last corners of the internet where we can find authentic experiences that arent shadowed by social medias flaunty nature. If youre using Reddit for market research, dont take one comment at face value.

Copywriting

Welcome Software

JUNE 30, 2025

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams.

Transform

Animalz blog

JUNE 24, 2025

And then outside of that, by putting the customer front center, I actually spend time LinkedIn, messaging people saying, hey, can I get 30 minutes of your time just to just doing market research. The market research firms, right? For a product marketer, as you said, they have to listen to customers.

B2C

Welcome Software

MAY 7, 2025

o Integration with Google Search : Prompt Optimizely Opal to instantly create campaigns, tasks, or experiments with built-in Google Search for real-time research and context. o Multilingual AI translations in CMS: Translate content into multiple languages while preserving meaning, tone, and formatting across CMS experiences.

Product

Sprout Social

MAY 6, 2025

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance.

Branding

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Product Launch Tips.

Product

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. What is/was your first reaction to the product? Download the Template.

Market Research

Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

I recently attended an interview our Global Vice President of Product Marketing, Matt Zilli, did with theCUBE, on how to address success in the Engagement Economy. In this blog, you’ll find three key tips that can help you examine your approach to engagement from Matt Zilli. .

Thought Leadership

Martech

MAY 19, 2022

GTM strategy scope and definitions vary based on your company size and solution sophistication, the state of the markets you compete in, and how you develop, deliver and bring your products and services to market. Product-market fit” – the team is selling your solution to organizations but can’t renew customers predictably.

Management

Hubspot Marketing

DECEMBER 6, 2016

That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”. But it really boils down to six essential steps, which we’ll flesh out and tie back to inbound marketing -- because while they’re two different concepts, they can truly complement each other.

Inbound Marketing

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price

Hubspot Marketing

MAY 14, 2019

Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Stealth Marketing

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

These roles span different functions—segment marketing managers, solution consultants, and account executives—and they are tasked with different areas of market research to establish the breadth and depth of the segment—from perusing analyst reports to staying on top of emerging trends.

Thought Leadership

Sprout Social

FEBRUARY 20, 2020

Some common overarching business priorities listening can support are: Market research. Product research. Now you’ve (hopefully) gotten some new cross-departmental listening advocates behind you, continue working with them to set departmental listening goals. Lead generation. Competitive analysis. Customer service.

User-Generated

OnPassive Marketing

OCTOBER 15, 2022

The Five Steps Of The Product’s Marketing Process. The first step in the product’s marketing process is to create a market for the product. This can be done through market research and target marketing. The second step is developing a product marketing mix.

Product

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. This kit includes a marketing plan that guides you through market research, target market, channels and vendors, and more.

Marketers

Content Marketing Institute

DECEMBER 17, 2018

Take your market research to the next level by focusing on the why behind your target customers’ desires. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Our job as consumer product marketing,” she explains, “is really to be the advocate of our entire member base.

Non-Profit

Marketing Insider Group

AUGUST 27, 2015

Not only does it prove that there is a market for your business, it also keeps you on your toes so that you can provide the best product or service available. Product Market Has Changed. Are you still marketing to the right audience? Is it time to expand into a new market? Has the demographic changed?

Manufacturing

The CMO Survey

APRIL 19, 2019

Marketing leaders reported how their growth dollars were allocated among four key areas over the last year: market penetration, product/service development, market development, and diversification (shown in the Product-Market Growth Matrix below). Marketers spent on average 55.1% on diversification.

CMO

Hubspot Marketing

JANUARY 20, 2023

Estimated cost: $500 You may have done previous customer research at the start of the quarter, but allocate some funds on an ongoing basis to understand your customers’ behavior. Lee says, “We always make sure to allocate funds for market research and consumer analysis. How are you monitoring the web behavior of your customers?

eBook

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. .” Know your audience Stopping your customer in their tracks and inspiring them to spend their valuable time absorbing your content instead of someone else’s is all about meeting them where they live.

Content Marketing

Buffer Marketing

FEBRUARY 28, 2024

This type of pricing is straightforward and ensures you cover your costs, but it may not always align with the market's willingness to pay. When selling products, the mistake often lies in not considering the full spectrum of costs or market positioning.

Price

Search Engine Land

JULY 28, 2023

This enables marketers to create training, how-to, and product marketing videos for global audiences. Watch “Discover Synthesia in 4 minutes | Product Tour” for an overview. AI has the potential to change market research forever. The biggest disruption won’t be creative. And for the better,” they said.

User-Generated

Neil Patel

FEBRUARY 13, 2023

Depending on your industry, this may be a great opportunity to track industry trends and see where your business can solve a need in the market. Some product marketing strategies perform much better than others, depending on your target audience and the perceived product value. Conducting market research.

Marketers

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. Marketing Campaign for Gen Z and Millennials.

Gen Z

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price

Backlinko

FEBRUARY 19, 2024

Make sure to ask for their opinions on which other businesses they perceive as providing a similar service or product. Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market.

SEO

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Types Of Marketing. One type of marketing is product marketing.

Customer Marketing

Power Digital Marketing

JANUARY 19, 2023

“Marketing data” refers to any bit of information that brands can use to make marketing decisions. With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2

Analytics