Hubspot Marketing

JULY 17, 2025

And by the end of 2025, I‘m convinced they’ll be even further ahead of the competition, especially for power users who need the absolute best performance. By year’s end, you’ll have agents that can go off and do market research, come back with slides, and show you the best strategy for approaching a market or customer segment.

Transform

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on.

Price

Marketing Insider Group

AUGUST 7, 2024

At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly.

Transform

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z

Martech

JULY 14, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How might consumers use AI agents to help with their product research and shopping in the future?

Product

Use Insider

SEPTEMBER 13, 2024

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. Gamified apps that track user progress or achievements, encouraging them to keep interacting with the brand.

Transform

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. Emails pull in $30,000 for just $5,000.

Non-Profit

Welcome Software

DECEMBER 18, 2024

It offers marketers a suite of integrated tools including: Content Management System (CMS) Content Marketing Platform (CMP) Web experimentation Personalization capabilities Data warehouse native analytics Special mention goes to: Optimizely Opal The platform's crown jewel is Opal, an embedded AI assistant that transforms your workflows.

Transform

Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. If you do enough market research , you should have detailed information on personas and buying behaviors. Consider structuring the trial so that users can fully customize or personalize their experience.

Branding

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. of tasks and 24.1%

Transform

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. For example, Taco Bell integrated Voice Artificial Intelligence across its U.S.

Shopper Market

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. That’s the magic of inbound, and it’s transforming how businesses find new customers.

CRM

Sprout Social

MAY 6, 2025

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required.

Branding

Vertical Response

JULY 14, 2025

Non-profitable organizations, also known as nonbusiness entities, operate with the primary aim of serving collective, public, or social interests rather than generating profits for private individuals. The marketing mix—encompassing product, price, place, and promotion—serves as a guiding framework for these decisions.

Non-Profit

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

SocialPilot

FEBRUARY 13, 2025

About 9 out of 10 users have confirmed that they have made buying decisions based on online reviews. ” Beyond the direct feedback in reviews, User-Generated Content (UGC), such as photos or social media posts tagged at your location, can also significantly enhance your visibility online.

Food

Animalz blog

JUNE 24, 2025

This episode is a wake-up call for content marketers who want their work to matter. At MoEngage, every content program begins with weekly customer research. His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. Aditya Vempaty starts with the customer and works backward.

B2C

Animalz blog

MARCH 6, 2025

with just $37,000 spent on demand generation. “It’s not AI-generated content,” Kyle says. Kyle then spent five years at Clari, moving from demand generation to leading all marketing operations as CMO, helping scale the company 8x in revenue. “It’s not AI-generated content.

CMO

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials

Search Engine Land

NOVEMBER 13, 2023

As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary impact.

Transform

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Transform

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained.

Marketing Strategy

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. And semantic search helps provide a contextual understanding of a query input by a user. Content generation AI is also impacting content creation and the way we write.

Transform

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. Market Researchers.

Transform

Martech

JUNE 11, 2024

When you start to layer in generative AI, you can really unlock the potential of your data. Let’s explore each level and the role of generative AI in enhancing each phase. Let’s delve into each phase in detail and see how generative AI enhances each one. Outline your business goals, KPIs and user stories.

Analytics

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

Real Estate

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact. Need assistance with effectively leveraging AI for marketing?

Key Performance Indicator

Hubspot Marketing

SEPTEMBER 28, 2018

You’ve heard it before -- forms are the gold standard when it comes to capturing leads , learning about industry trends, doing market research, and even just getting some customer feedback. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Image Source: Typeform. Microsoft Forms.

User-Generated

Sprout Social

SEPTEMBER 11, 2023

Using generative AI tools like ChatGPT has become commonplace today. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment. It analyzes and generates both audio and text data. The most common application of NLG is machine-generated text for content creation.

User-Generated

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Of course, this requires generating insights from data. Analyze your data.

Transform

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Username idea generator.

Price

Hubspot Marketing

DECEMBER 26, 2022

Other benefits include: Generating a deep understanding of your target audience and the type of content they enjoy based on competitor data and analysis. Centering content on your users and what they enjoy with data from market research. Featured tool : Digital transformation templates. Offer wording suggestions.

Transform

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch.

Customer