Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Marketing 130

Marketing Marketers Communications Promotion 130

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential. Evolve or die, right?

Transform 117

Transform Customer Journey Marketing Marketers 117

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 94

Price Market Segmentation SEO Market Research 94

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target. Let’s find out.

Customer Acquisition 143

Customer Acquisition User-Generated Marketing Marketers 143

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Branding 112

Branding Fashion Gen Z Entertainment 112

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Content Marketing 129

Content Marketing Real Estate Marketing Marketers 129

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential. Evolve or die, right?

Transform 52

Transform Customer Journey Marketing Marketers 52

Hubspot Marketing

OCTOBER 6, 2022

Organizational structures can use functions, markets, products, geographies, or processes as their guide, and cater to businesses of specific sizes and industries. each division within a divisional structure can have its own marketing team, its own sales team, and so on). span of control (wide or narrow?), just to name a few.

Communications 145

Communications Customer Acquisition Management Market Segmentation 145

Rock Content

APRIL 18, 2023

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?

Non-Profit 52

Non-Profit Market Segmentation User-Generated Global Marketing 52

Digital Marketer

MAY 18, 2022

We’ll cover where it’s safe to cut corners, where it isn’t, and how to market your new business without a massive budget. So, it’s not enough to dream up a name and start promoting it all over town. Step 3: Identify Your Target Market. Step 4: Devise and Execute a Startup Marketing Strategy.

Target Market 79

Target Market Shipping eCommerce Customer 79

Use Insider

OCTOBER 7, 2023

It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. CDPs help marketers: Find all touchpoints and interactions customers have with a product or service. How do marketing CDPs differ from traditional CDPs ? Resolve omnichannel customer identities. Analytics platforms.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Duct Tape Marketing

JUNE 22, 2021

How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. People still see social media as this disconnected piece of marketing that you have to go figure out and play in. Just like every other facet of marketing — social media needs a strategy too. How do I make it pay? Can I sell?

User-Generated 95

User-Generated Promotion Market Segmentation Place 95

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. The tips are broken up into 14 chapters, starting with: What is landing page optimization (LPO)?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Product 85

Product Product Life Cycle Marketing Marketers 85

Sprout Social

JANUARY 29, 2024

Your online reputation management impacts more than just your marketing team. In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends.

Management 120

Management Shipping Health Market Research 120

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. If you’re sharing a new product, launching a campaign, or promoting an event, this surge of interest can be especially valuable. promote the takeover on your Instagram, too. Promote your takeover.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Then segment your audience.

Customer Journey 104

Customer Journey Advertising Advertisers User-Generated 104

Sprout Social

OCTOBER 11, 2018

Meaning Snapchat is a great place to engage with one of the most sought-after market segments in the world—millennial women. Young people are a valuable market. A company’s primary goal on social media should be to engage with their target market and direct them to whatever the company is selling.

User-Generated 109

User-Generated Manufacturing Millennials Fashion 109

Content Marketing Institute

DECEMBER 14, 2017

In my corporate days, I asked this question of the marketing team on a weekly basis: “Who are these 20,000 people in our email newsletter database? Today, smart marketers operate like niche media publishers, forgoing a massive but unresponsive email database in favor of a possibly smaller but more engaged audience.

Shipping 101

Shipping B2C Market Segmentation Content Marketing 101

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. Accessing and managing high-quality data is the biggest challenge facing marketing organizations today. Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. We’ll cover: What is data in marketing?

Customer Acquisition 112

Customer Acquisition Analytics CRM Marketing 112

Neil Patel

OCTOBER 30, 2020

As marketers, we use storytelling to help make our ideas stick. Competition in native advertising and social media marketing is fierce. This is the essence of successful media marketing. In short, it’s an amazing secret weapon when it comes to your marketing strategy. Why does it work? We breathe visual stories.

Communications 145

Communications User-Generated Social Media Marketing Product 145