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How to revolutionize your market segmentation with genAI

Martech

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research. Processing.

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Google’s Ads Data Hub: What you need to know

Search Engine Land

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

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AI-powered martech news and releases: April 17

Martech

LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns. This platform automates the transformation of plain text into audio, video and infographic formats. Conforma launched a platform to convert text into multimedia formats.

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various market segments. Transform your marketing campaigns from good to game-changing, ensuring that every ad dollar you spend is an ad dollar well spent!

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Use personalization to fix DRIP and make your data work for you

Welcome Software

To be "information-rich," a company needs to not only collect data but also transform it into insights that clearly guide decision-making. Data-driven decision-making A good personalization platform can transform raw data into actionable insights, making it accessible to all teams, not just technical experts.

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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

John Pennypacker , vice president of sales and marketing at Deep Cognition , explains how AI has transformed his team’s approach to conversions. “We to get insights into your target market segments, trends, purchase behavior, and content preferences.

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How to scale personalization efforts with data-driven marketing

Martech

To combat these challenges, Silhol recommends marketers turn to their marketing operations setup to see how optimized it is for analytics and data procurement. We started a whole program of digital transformation focused on transforming the way we run digital media campaigns,” he said. Source: Tristan Silhol.

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