Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Rock Content

JULY 6, 2023

You could gain a better understanding about search volume, competition, and user intent for example. Meanwhile, SEO content might be useful to marketers with a leaner budget plan, since it is able to deliver good results. SEO is ranked 4th on a list that considers marketing trends with the highest ROI.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104

Retail Gen Z Market Trends Millennials 104

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. With a few standard plugins, WordPress users can customize their dashboard to include a number of important scoring metrics.

Analytics 119

Analytics SEO Price User-Generated 119

Rock Content

MARCH 25, 2020

That is why being familiar with most Digital Marketing trends can help you get a lead on your competitors. Your company probably uses now at least one technique or tool that was once seen as a trend. Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Martech

JULY 8, 2022

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 132

User-Generated Digital Marketing Market Trends Market Research 132

Neil Patel

JANUARY 27, 2021

That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Social Media Metrics (and Their Impact on Content Marketing).

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Luckily it can be leveraged with short-form video to take advantage of both of the highest ROI trends at the same time! Which Marketing Trends Will Grow in 2023?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact. Rhode didnt shy away from user feedback.

Gen Z 71

Gen Z Fashion User-Generated Digital Marketing 71

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 108

Gen Z Direct Mail User-Generated Millennials 108

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

According to a study done by the Aberdeen Group, companies using video require 37 percent fewer visitors to achieve the same results, because conversion rates for users of video are higher (4.8 percent) than non-users of video (2.9 Targeting your audience effectively is crucial to your entire marketing plan.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Sprout Social

OCTOBER 19, 2023

The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones. This leads to more targeted, personalized ads.

Marketing 142

Marketing User-Generated Marketers Advertising 142

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Apple and Google Play users have downloaded the TikTok app over 1.5

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. What’s exciting about BERT, is that it supports the mission of engagement marketing. Absolutely not, that’s valuable data.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Rock Content

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Video marketing is a Digital Marketing trend that has been going on for some years. So, let’s do this! What are the best videos for each platform?

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Litmus

JANUARY 19, 2021

We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. The best free email marketing tools you can use to grow your business. Email marketing trends to watch in 2021. Every year, it seems there are new trends, features, and best practices for email marketers.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Rock Content

JUNE 9, 2020

Interactive content is a marketing bet to generate more leads and customers. Interactive content allows interaction between the user and the material, creating a personal experience. You can use each type of interactive content in distinct ways within a marketing plan. There’s no rule for it.

Whitepaper 90

Whitepaper Customer Acquisition User-Generated eBook 90

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership 106

Thought Leadership Marketing B2C Marketers 106

Martech

APRIL 15, 2022

Then, something happens (merger, stock market decline, pandemic, war – fill in the blank). Which team do you think recovers the quickest by adjusting their marketing plans? They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted.

Analytics 120

Analytics Transform User-Generated CRM 120

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Sachs Marketing Group

JANUARY 17, 2024

SEO is not just about search engines but also about providing a better user experience, essential for converting visitors into customers. Email Marketing Email marketing remains a powerful tool for small businesses, offering direct communication with customers and prospects. Need Help Marketing Your Small Business?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketing Marketers 97

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

MARCH 11, 2019

Generate Leads and Boost Conversions. Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. billion users. billion users. billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

MAY 16, 2022

In the next generation, the internet, it's making something somebody thought was impossible possible.". Could Enable extended reality, user-built platforms, coin/token incentives, and other experiences. And, in certain areas – as with data usage, social media feeds, search engines, or web experience – many users wish they had more say.

Customer Acquisition 103

Customer Acquisition User-Generated CMO Transform 103

Rock Content

JUNE 18, 2020

Interactive content is a marketing trend that has grown considerably in recent years. They can help to improve indexing, based on feedback from users and data collected. They can help to improve indexing, based on feedback from users and data collected. Time on page.

Analytics 72

Analytics User-Generated Digital Marketing Education 72

Vertical Response

MARCH 22, 2024

Market research is key in understanding your target demographics, revealing market trends, and scrutinizing the competitiveness of a niche. Your website is a key marketing tool for attracting new customers and building your brand identity. This is a testament to the power of monetizing knowledge.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Rock Content

APRIL 27, 2020

In this way, it’s possible to generate more agility to the staff and provide more qualified experiences to your consumer. It’s, therefore, the practice of using technology to improve the execution of your marketing strategy. Lead generation. It’s not new that lead generation is one of the top priorities of any marketer, right?

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

OnPassive Marketing

MAY 27, 2022

They can help you understand how your product works and provide valuable insights into user behavior. More Engaged Users: With a strong influencer campaign, you’ll get users who are more likely to stay active and engaged with your product. Several SaaS Companies Use Influencer Marketing In May Ways. Be Creative.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. These video types make the experience more personal while also generating new leads, referrals, traffic, and conversions for you.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

OnPassive Marketing

OCTOBER 26, 2022

billion active monthly users. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History. As social media usage increased, companies began to use social media platforms for marketing purposes. How Does Social Media Marketing Work?

Social Media Marketing 85

Social Media Marketing Marketing User-Generated Marketers 85

Marketing Insider Group

NOVEMBER 7, 2022

Content marketing leads are 62% cheaper than other types because of the way we attract them with valuable content vs ads or trickery or persuasion. Retain: Content marketing-generated customers are “better” because they stay longer and spend more. We start all our content planning with deep keyword research.

Content Marketing 74

Content Marketing Marketing Marketers Key Performance Indicator 74

Use Insider

OCTOBER 3, 2024

To prepare for peak holiday season revenue growth, urge users to download your app now. Stats show the average social media user spends at least 2.5 You can create engaging Instagram ads that drive users to direct messages or WhatsApp. Along the same lines, consider launching Facebook ads that push users to WhatsApp.

Shoppers 52

Shoppers Retail eCommerce Price 52

Customers.ai

OCTOBER 17, 2023

Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai For example, the Customers.ai

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52