Remove Market Trends Remove Price Remove Product Marketing
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Product marketers rely on AI to predict market trends, review competitor products and assess customer engagement in product categories, refining their launch strategies.

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How strong brands build stronger B2B pipelines

Martech

Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention. Too much B2B marketing is diluted, repurposed offers. And that kind of experience-led growth relies heavily on strong product marketing.

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

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What Is Revenue Operations (RevOps)?

Lusha

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM
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How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Buffer Marketing

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

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How to Scale Your Agency with Productized Marketing Services

Duct Tape Marketing

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.