Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology.

Market Trends

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

MarketingOps

APRIL 24, 2025

Hosted by Tara from MarketingOps.com , the webinar went beyond the surface, exploring the significant roles, challenges, strategies, and value of marketing operations professionals during times of strategic shifts. Perhaps one of Kao’s most crucial takeaways was the role of storytelling. The message was clear.

Transform

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field.

Whitepaper

SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Here’s a bit more of how data analytics can help.

Management

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing

Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform

Marketing Insider Group

JULY 16, 2025

In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools.

Transform

Hubspot Marketing

MAY 8, 2025

Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. In this guide, well discuss why its so effective, explain how to create a strategy for your business, and provide inspiration to help you get started.

Advertising

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Moore says.

Branding

Sprout Social

MARCH 14, 2025

We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. Whats next for live social shopping As new technology and trends emerge, the future of live shopping will be more interactive, immersive and creator-driven than ever.

Branding

Chief Martec

NOVEMBER 10, 2024

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. But first… They also released their annual State of the Marketing Operations Professionals , an epic 87-page report that surveyed more than 600 marketing ops pros on almost every facet of their careers.

Transform

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price

Use Insider

NOVEMBER 29, 2024

The marketing industry moves fast. So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Let’s get started.

Millennials

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Martech

JULY 31, 2025

Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business context. Here’s why that approach rarely works as expected, and how to take a smarter, strategy-first path instead. See the results at the end of this article.)

Whitepaper

Duct Tape Marketing

JUNE 11, 2025

Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast , marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey.

Customer Journey

Sales Force: CMO

MARCH 17, 2025

How do you expect todays marketing channels to change with AI agents? What will that mean for marketing? One thing is certain: your marketing channel strategy is going to be disrupted in a big way. One thing is certain: your marketing channel strategy is going to be disrupted in a big way.

Energy

verse.ai

MARCH 25, 2025

This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. In today’s digital age, potential customers are no longer satisfied with cookie-cutter sales strategies or cold calls and emails. Enter AI-driven lead generation.

Transform

Martech

OCTOBER 30, 2024

If you haven’t assessed your organization’s marketing technology in the last year, you are likely overdue for a clean out. To get started, consider these key areas to evaluate your current marketing technology stack: What is your company’s corporate strategy? How does this translate into marketing?

Price

Duct Tape Marketing

AUGUST 13, 2025

Sara explains why the agency model is breaking down for both clients and agencies, the hidden costs of outsourcing without ownership, and why small businesses need to reclaim control of their marketing assets. About the Guest Sara Nay is CEO of Duct Tape Marketing and author of “Unchained: Breaking Free from Broken Marketing Models.”

CMO

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

Content Marketing

Martech

MAY 12, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This flexibility allows for real-time data processing and personalization, which is crucial for effective marketing strategies.

New Technology

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. With this data-driven approach, marketing can better prove value to the C-Suite.

CMO

Duct Tape Marketing

JUNE 5, 2025

How The Nova Method Is Redefining PR and Brand Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett , a veteran entrepreneur and marketing communications expert with nearly 30 years in the field.

PR

Sales Force: CMO

APRIL 4, 2025

Marketing leaders goals havent changed, but theyre now being driven by the surge of AI and agents. They arent being asked to do new things theyre evaluating whether they can be done differently. Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.

Marketing

Duct Tape Marketing

APRIL 30, 2025

Mark is a thought leader in digital and content marketing, and in this conversation, he explores the intersection of AI marketing and what it truly means to be human in an increasingly automated landscape. Key Takeaways: Human-centered marketing is the competitive edge in the AI era. In a world of sameness, be audacious.

Marketing

Exposure Ninja

JANUARY 30, 2025

And how should these changes impact your marketing strategy? Dale Davies Head of Marketing More AI Overviews 2024 brought us AI Overviews, and in 2025, theyre set to become a standard feature across more searches. Is your marketing underperforming? Want to know how your website stacks up against these new trends in SEO?

SEO

Lusha

DECEMBER 9, 2024

B2B email marketing offers a solution. This guide will explain B2B email marketing and give you tips to improve your outreach in 2024. What is B2B Email Marketing? Definition B2B (business-to-business) email marketing uses email to connect with other businesses. It’s not just about sending emails.

Email Marketing

Businesses Grow

JULY 9, 2025

The introduction of AI as our friend / co-worker / companion / enemy has heightened the emotion in our marketing discussions, but perhaps nothing has fanned the outrage more than the idea that AI survives by stealing our content. This is the same debate we had in the early days of content marketing — “What??? Probably not.

Thought Leadership

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price

Duct Tape Marketing

NOVEMBER 13, 2024

Why You Should Read Business Books That Are Not About Business written by John Jantsch read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being INTERVIEWED by Sara Nay. Sara Nay is the COO of Duct Tape Marketing.

Price

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold.

Millennials