Adobe Experience Cloud Blog

AUGUST 6, 2020

Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Nurture human connection as an essential aspect of your digital transformation. Now it is time to recognize that the digital era has fully begun. Ready or not.

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Transform Shipping Entertainment Thought Leadership 174

Businesses Grow

DECEMBER 8, 2022

One of the common arguments in marketing is that AI can never replace the human voice. In 2023, marketing and the marketing profession will be transformed. In a special edition of The Marketing Companion, I had the opportunity to pick the brain of an industry legend. In this spellbinding interview, Shelly explains.

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Transform Marketing Marketers Copywriting 145

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. And the digital transformation in marketing will be at the forefront of this evolution. Your marketing team needs to be efficient and effective in order to succeed. They’re taking action.

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Transform Thought Leadership Customer Journey Customer loyalty 133

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

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Transform Event Marketing Thought Leadership Analytics 141

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

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Transform New Technology Marketing Marketers 200

Digital Marketer

MAY 24, 2023

In the world of digital marketing, data is king. One of the best ways to gain insight into digital marketing trends is through the use of graphs. In this article, we will explore the top nine graphs for revealing digital marketing trends. With so much information available, it can be overwhelming to try and make sense of it all.

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Transform Digital Marketing User-Generated Marketing 76

Marketing Insider Group

MAY 11, 2020

If you thought you weren’t ready for digital transformation before, you may no longer have a choice. Previous research by McKinsey has shown that less than a third of companies are successful in digital transformation. Building your online presence with content marketing is essential to surviving in the post-coronavirus world.

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Transform Thought Leadership Shipping Entertainment 112

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

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Transform Marketing Marketers Non-Profit 89

Businesses Grow

AUGUST 9, 2023

It seemed like I didn’t need to worry about marketing. I’m on a lot of “best of” lists as a digital marketing thought leader, and here I am, ignoring my digital marketing. Like nearly every other digital marketer on the planet, I was obsessed with web traffic. I recognize the irony. What an idiot.

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Transform Shipping Manufacturing Digital Marketing 98

Kuno Creative

MAY 23, 2024

As artificial intelligence changes the way people find information, brands need to evolve the way they approach search engine optimization and content creation.

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Transform SEO Branding Inbound Marketing 59

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

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Transform Finance Energy Customer 65

Duct Tape Marketing

JANUARY 23, 2024

With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. 01:50] How has this practice transformed your life or your decision making? [05:00] This is John Jantsch.

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Transform Place Energy Branding 71

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. SMBs and Digital Transformation: What Leaders Are Doing and Saying.

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Transform eCommerce Thought Leadership Millennials 106

Marketing Insider Group

JANUARY 2, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.

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Transform Whitepaper Thought Leadership Key Performance Indicator 76

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

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Transform CMO Whitepaper Marketing 105

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

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Transform Analytics Marketing Marketers 126

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

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Transform Retail Shoppers Price 94

Hubspot Marketing

FEBRUARY 12, 2024

And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. I get it – it takes time to shift both mindset and strategies. A Consumer-Focused Marketing Strategy Needs Privacy at the Forefront Privacy has become a top concern for most consumers. Let's dive in.

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Transform Advertising Advertisers CMO 109

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023.

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Transform Marketing Marketers Manufacturing 51

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . Content Direction and Volume.

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Transform User-Generated Customer Acquisition Digital Marketing 52

Duct Tape Marketing

NOVEMBER 8, 2023

06:56] What role do you see speed playing in today’s market? [09:06] 09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? What role do you see that? I want it fast.

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Transform Customer Price Shipping 76

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

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CMO Transform Customer Acquisition B2C 288

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

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Transform Marketing Marketers Energy 246

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Transform Analytics Inbound Marketing CRM 74

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

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Marketing Strategy Gen Z Transform Email Marketing 85

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

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Transform CMO Direct Mail Global Marketing 80

Duct Tape Marketing

DECEMBER 21, 2023

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity.

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Transform Pharmaceutical Law Marketing 63

Marketing Insider Group

NOVEMBER 14, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.

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Transform Marketing Marketers Customer 77

Marketing Insider Group

FEBRUARY 26, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Digital transformation goes beyond simple modernization. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail. Source: McKinsey. Quick Takeaways.

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Transform New Technology User-Generated Retail 108

Welcome Software

JUNE 6, 2022

What do omnichannel marketing, personalized digital experiences and augmented reality all have in common? They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them.

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Transform Retail Health CRM 40

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Transforming loyalists into advocates is a vital strategy brands shouldn’t overlook, especially in a world where peer recommendations are far more influential than branded messages. One powerful way to spark this transformation is through identifying and using Leverageable Loves. How to Find Leverageable Loves.

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Transform Branding Thought Leadership Price 109

Marketing Insider Group

JANUARY 3, 2019

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? The post How to Transform your Content Marketing with Artificial Intelligence appeared first on Marketing Insider Group. If you’re experiencing any of these warning signals, it’s a […].

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Transform Content Marketing Marketing Marketers 82

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. The Rock Content marketing team has harnessed the power of interactive elements such as quizzes, polls, calculators , and more to revolutionize the way we connect with our target market.

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Marketing Strategy Transform eBook User-Generated 84

Buffer Marketing

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

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Transform PR Key Performance Indicator Thought Leadership 86

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. So Phillips 66®’s marketing leaders embarked on the journey to adopt an engagement marketing philosophy and platform. And so forth.

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Transform Energy Thought Leadership Marketing 134

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

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Transform Manufacturing Customer Acquisition Marketing 92

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. SEO platforms help marketers draw more insights from their work.

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Marketing Strategy Transform SEO Education 144